Archive for the ‘Helpful News’ category

More energy-saving solutions are here for SMB

December 16th, 2010

As the technology world becomes more complex and advanced, it’s no surprise that the amount of glitches and errors has also grown, leading to further complications and problems within an IT infrastructure. Luckily there are technological advances that can prevent these issues and keep IT networks running smoothly, even for small businesses. With virtualization solutions from VMWare or Hyper-V, protecting and managing your IT systems can be highly efficient in many ways. » Read more: More energy-saving solutions are here for SMB

Buy computer software now, reap technological & financial benefits now

October 11th, 2010

Last week, President Obama signed into effect a bill with the potential to impact many businesses. The act, titled Small Business Jobs Act of 2010, provides purchase incentives and tax breaks for businesses that purchase “qualified real property” in 2010, among other tax changes. Don’t be misled by the name of this act as the advantages are open to small and large businesses alike. This bill extended the 50% bonus depreciation provision that was in effect for 2008 and 2009, providing tax write-offs for qualifying property purchases made and placed in service during 2010. » Read more: Buy computer software now, reap technological & financial benefits now

Windows 95 Celebrates its 15th Birthday

August 30th, 2010

Fifteen years ago this week, Bill Gates stood before a crowd to launch what was to be one of Microsoft’s most successful products ever, Windows 95. Their $300 million advertising campaign included lighting up the Empire State Building in Windows colors and treating Londoners to free newspapers, resulting in customers waiting in lines for hours to get a copy of the latest and greatest in personal computer operating systems.

Looking back, the Windows 95 platform seems elementary, obsolete, graphically outdated, and even ugly by today’s standards. However, at the time the operating system far surpassed its competition in technological stability and capabilities. Many features we now expect in recent versions of Windows, such as the start menu and taskbar, were introduced with the debut of Windows 95. It became the personal computing norm, with over 70% of the computer-using world operating on it just two years after its debut. » Read more: Windows 95 Celebrates its 15th Birthday

Microsoft released a record-setting 14 security updates on “Patch Tuesday”

August 5th, 2010

This past Tuesday, or “Patch Tuesday” as it has been referred to, Microsoft released its biggest security update “to date”. To cover 34 vulnerabilities discovered within its product line, Microsoft released 14 security patches, eight which have been deemed “Critical” and the remaining six “Important”.

Microsoft issued a statement saying the updates address “vulnerabilities in Microsoft Office, Microsoft Windows, Microsoft Internet Explorer, Microsoft Silverlight, Microsoft XML Core Services and Server Message Block.” » Read more: Microsoft released a record-setting 14 security updates on “Patch Tuesday”

Don’t get buried in your ‘Digital Dirt’

July 15th, 2010

What is digital dirt, you ask? Digital dirt is any unflattering information, whether truthful or not, that exists about you on the web. Discover digital dirt by doing a Google search on your name or company name and see if dirt exists. You may be shocked at what appears. Were the results consistent with how you want to be known? If not, it’s time to manage your online reputation before it manages you. » Read more: Don’t get buried in your ‘Digital Dirt’

Upgrade Adobe Reader or you could get a virus

July 14th, 2010

Did you know computers across the globe were infected with a virus recently from running Adobe Reader?

It’s true! Security risks were discovered within Adobe Reader that left thousands of computers around the world at risk for data theft.

Here’s how it can happen to you… » Read more: Upgrade Adobe Reader or you could get a virus

Strengthen Your Brand Integrity using Social Media

April 12th, 2010

With all the hype around Social Media, more and more companies are reaching out to their marketing specialists to find out what it takes to become involved. Scattered across the internet you can find tips, suggestions, and stories about effective social media practices, but who wants to read all of them? Many are tailored to personal accounts, but becoming connected on a business level can be harder and will require different methods. I dug into some of the articles to pull the common themes regarding social media use for business, and highlighted some details that can make social media marketing easier for you. » Read more: Strengthen Your Brand Integrity using Social Media

Get In “The Know”: Hot Topics of 2010

March 19th, 2010

Here are some of the latest buzz words in the technology industry. I did some research on what everyone is discussing these days, and provided some descriptions for those of us who have heard these terms time and time again, but are still slightly confused as to what they really mean. » Read more: Get In “The Know”: Hot Topics of 2010

Email Marketing – Getting Started

January 8th, 2010

You can have the best content or the best offers on earth, but no one will be able to read it if you haven’t built your contact list. List building is the most pressing aspect of email marketing, and hopefully this information will help relieve some of the stress that comes along with building an email marketing list.

1. Before doing anything, it is important to envision your target audience. Think about current clients, likely prospects, and the overall market your company serves. This will help build the foundation for your email marketing campaign. » Read more: Email Marketing – Getting Started

Email Marketing – Defined

December 30th, 2009

Email marketing, in the simplest form, is an email sent to customers, prospects, or to the general public. More specifically, email marketing is a form of promotional material that could include discounts or coupons, or emails encouraging the brand loyalty of your company by your current customers.  Along with promotion, a very common form of email marketing is online newsletters, “how to” guides, or a list of tips on a specific topic (the latter two are commonly referred to as ‘white papers’). Email marketing can also include advertising from another company in support of your promotion. With all of this said, the main goal of email marketing is to grow your client list, to expand your reader loyalty, and ultimately to make sales. » Read more: Email Marketing – Defined