Archive for September, 2011

The Computer Company and CRIS Radio launching on-demand kids’ content

September 20th, 2011

Some 72,000 Connecticut children with special needs will be among the nation’s first with on-demand audio-text access to children’s programming via CRIS Radio in Windsor, officials say.

The content, which includes kids’ magazines such as National Geographic Kids, Big Backyard, Ask and Muse, also will be available as podcasts on smartphones and as downloads from CRIS Radio’s Web site,, said CRIS Executive Director Diane Weaver Dunne.

State and local education, business, and nonprofit leaders will be at CRIS’s Windsor broadcast center on Monday at 3:30 p.m. to officially launch its on-demand children’s programming service.

The programming will help students achieve independence with homework, provide a teaching tool for parents and educators, and offer students timely access to current events, Weaver Dunne said. The service will cost from $5 a month to $30 annually.

Nonprofit CRIS Radio is the state’s only radio-reading service for people who are blind, learning disabled or physically challenged.

CRIS says it partnered with The Computer Company in Cromwell to develop the kids’ on-demand service, and collaborated with nonprofit literacy organization Everybody Wins CT! to test the new programming in Hartford schools.

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Get moving on going mobile

September 10th, 2011

Mobile advertising is becoming increasingly more important as cell phone usage rates continue to grow, especially with the adaptation of smartphones. And it has been predicted that marketing and advertising budgets are going to significantly increase in regards to mobile marketing over the next few years. This means businesses need to be cautious and be sure they are spending their time developing an effective mobile marketing campaign that reaches their intended audience. » Read more: Get moving on going mobile