Archive for July, 2017

Do you know the Big Video SEO Secret?

July 20th, 2017

There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on a winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing.

But the biggest video SEO secret?

Forget about winning a search on Google, win a search on YouTube instead. That is because YouTube is the second biggest search engine in the world, behind Google. Furthermore, the fact that YouTube is so popular, also gives YouTube videos a high ranking in search results on Google and other search engines online.

Why is YouTube so important?

When people have “how to” questions where they need to learn how to do something – how to replace a key on a keyboard, how to defrag a hard drive, how to change a car’s oil – there is a video of it. Or when they want to watch a music video from their favorite band or a scene from their favorite movie, they can find it on YouTube. Why not take advantage of this?

Think about it. Everyone is focusing all their attention on Google, using onsite search engine optimization techniques, trying to win the search for their chosen keywords. But what if it was possible to win search on YouTube instead? Imagine what kind of impact this could have on regular SEO efforts. Start paying attention to the Google search results page and see what shows up near the top of the search results every time. Videos! And not just any videos, but the videos that are most likely to be found during a YouTube search – videos that only have the most basic video SEO done to them will even win search on YouTube, and by default, appear high on the Google search rankings.

Since most people do not even bother to optimize their videos, it is only by luck and happenstance that most videos appear at the top of YouTube’s search in the first place. But by performing some basic video SEO techniques, it is possible to make a video appear high in YouTube’s rankings as well as Google’s.

Video SEO technique #1: Use Keywords in the Video Title. It is not enough to just give the video a clever title. The video needs a descriptive title that people will most likely use during a regular search, like “How to change a keyboard key on a laptop” or “How to change the oil in a car.” This tells Google and YouTube what the most important keywords in the title are.

Video SEO technique #2: Use Keywords in the Description. It is important to use the keywords or key phrase at least once, and possibly twice, in the description of the video. Just like in an optimized blog post, the description tells YouTube (and Google) what the video is about.

Video SEO technique #3: Include Backlinks in the Description. Backlinks are an important part of regular SEO, and should be a part of video SEO as well, being incorporated into the video’s description, which helps boost a website’s ranking. But then, be sure to point several backlinks from other websites to the video.

Video SEO technique #4: Use Transcripts and Subtitles. Another way to include keywords to a video is to include video is one person talking about how to replace keys on a laptop, or is an interview between two people, it is very helpful to include a written transcript as part of the video SEO. When editing a YouTube video, there is a window to upload a transcript or a subtitle file and have it play along with the video. This is additional text that Google and YouTube are able to index and count toward search results, which helps video SEO.

These video SEO techniques allow marketers an advantage. YouTube’s status as the world’s second biggest search engine, will help to ensure your videos show up at the top of the search results in regular Google searches as well as within other search engines, social media and article and press sites online. Follow these steps and begin ranking online!

Want to learn more and incorporate video in to your website contact The Computer Company for more information on how we can assist you. Please contact us today!

800 418 2358

info@computercompany.net

Article originally written by Julie Ann Ross.

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How To Build a Better Landing Page.

July 12th, 2017

What is a landing page?

Landing pages are pages that are designed for specific marketing products or services. They are usually not a main pages on your web site and it are not part of the global navigation. In some cases the only links to the pages are from marketing content—For example: the call-to-action in an email or a pages found from a search engine results.

1. Landing pages are created for ease of use and simplicity. If a customer cannot find what you intended them to find, there really is no purpose for your landing page. Your landing page must be organized so that main emphasis is placed on the right items and visitors find what they are looking for.

2. The navigation on your landing page should be clear and obvious to the visitor. They should be able to look at your page and know where they are headed when they click on a button. Any other options, or “call to action” steps, should be easy to see and follow.

3. When they take the “call to action” steps, customers should receive some sort of immediate feedback. The page should change when they click on a button or when they mouse over specific content. There needs to be immediate responses to every move and click they make.

4. The layout of your landing page is very important. The content should be clear, consistent, and created based upon the purpose of the visitor. It should also be separated into a few “chunks” instead of staying as one long piece. This allows the reader to quickly scan and read what’s being said.

5. Aside from being readable and maneuverable, it is important that the visitor actually likes what they are seeing. The content should be interesting and easy to understand, and should provide value to the customer; they should feel like they are getting something out of your website. The look and feel should be appealing, the tone should be appropriate for the context of the situation, and ultimately, visitors (potential customers) should feel comfortable and relaxed when visiting your landing page, never anxious or confused.

 

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4 Ways to Improve Your Website

July 6th, 2017

The goal of your website is to promote your company in a way that captures a visitor’s attention,  creates strong interest in your product or service and ends in a sale.

Listed below are some suggestions that can improve your website and draw a greater interest in your business.

Improve Focus: To start off, rid your website of excess clutter! Keep only what is necessary so users can focus on what’s important. How? You can do this by removing excess elements, emphasize or increase white space, and choose a great color palette with symbolic colors corresponding with your core values. You can look up color psychology online to see what emotions resonate with certain colors and create the perfect message. Improving Focus does not mean your website has to be bland or boring. Rather, it can be fun in a clean, sharp way.

Custom Photography: The young female receptionist, the handsome middle-aged CEO, the group of well-dressed business partners sitting happily around a conference table. These images could come across cliché. If possible, custom photography, images, and illustrations are preferred over stock photos, as long as the quality is good. Show everyone who you are! Research your competitors’ websites to see what photos they are using. You don’t want to copy their style or have the same images as them. If you opt for some stock images, always purchase images with a higher resolution. They are more professional and boost your aesthetic value. Most importantly, avoid bland, predictable images. Think outside the box and try to “wow” your customers!

Bold Typography: Web design is all about communication, and using bold typography is a way to subtly communicate an important message to site viewers. Start by reviewing your site, and choose the most important message you want to get across to visitors. Use a typeface that expresses qualities and emotions consistent with that message. If your site follows a specific theme, use a font that corresponds with that theme. Place the bold type in a prominent position, preferably on white space. Remember, typography is a form of art, just like images, illustrations, and colors, that work together to make up your web design. Selecting the right (or wrong) font can impact a design’s quality.

Call-to-Action: The main point of your website is always to make the visitor complete a task, known as a call-to-action. A defined call-to-action is essential to creating a successful website. Your site should have a clear purpose, whether it’s for visitors to download, sign up, purchase, or call. To do this, begin by keeping the language short, or they will lose interest in your business. Provide value within the content – “Free”, “Last Chance”, and “Hurry” are common phrases used to grab their attention. The button or bold typography you use for the call-to-action should be the largest on the page, and placed ‘above the fold’. The user should not have to scroll down to find it. Using bright colors is good, as long as the button isn’t too large. The call-to-action should not overpower your website.

Your site should convert visitors into buyers, and give you a competitive edge. It is important to continually measure and improve site performance, usability, and conversions.  Tools like Google Analytics can provide information on where customers are clicking, their time spent on the page, and their bounce rate (how quickly they leave the site). While this tool won’t turn a poorly designed site into a great one, it may provide insight on things worth changing that will help turn one-time visitors into recurring customers.

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