This article will provide you ways to create the best logo for your company. Think of big, international corporations like McDonalds, Nike, or Apple. The first thing that should come to mind is their logo, and it’s because their logos are all over the place. These corporations know that their logo is so widely known that they speak volumes over their actual names. The logos have a meaning to not only English speakers but those who live in even the most remote corners of the Earth.

So let’s begin to define your company’s identity. There are a few types of logos. Your company’s logo can be one of three: typographic, illustrative, and graphic. Typographic means text only. Illustrative is a logo that literally illustrates what your business does or sells. And graphic is a design that you believe is so representative of your company that it is a symbol created only for your brand. Many companies decide to use a logo that is both typographic and graphic or any other combination.

To make finding or designing your company’s logo a bit easier, keep these questions in mind:

• Who am I targeting?
• Who are my main competitors, and what differentiates me from my competitors?
• What emotions/feelings do I want my logo to evoke?

Make sure when designing a logo that you choose ones that are simple, scalable, and easy to reproduce. You’ll need multiple versions of the design, in either black and white, multicolor, or in one color. You’ll also need to consider how effective the logo will be without certain effects since many graphic effects will not look great on other printing situations like shirts, coffee mugs and other merchandising.

Below are some articles that might be of interest to you. They provide some extremely useful information.

2014 Logo Trends- http://www.logolounge.com/article/2014logotrends#.U9Jw4vldVik

Psychology of Color in Logo Design – http://thelogocompany.net/blog/infographics/psychology-color-logo-design/

– By Anna Fong, Web Design and Marketing Intern for eManagerSite