Archive for December, 2009

Email Marketing – Defined

December 30th, 2009

Email marketing, in the simplest form, is an email sent to customers, prospects, or to the general public. More specifically, email marketing is a form of promotional material that could include discounts or coupons, or emails encouraging the brand loyalty of your company by your current customers.  Along with promotion, a very common form of email marketing is online newsletters, “how to” guides, or a list of tips on a specific topic (the latter two are commonly referred to as ‘white papers’). Email marketing can also include advertising from another company in support of your promotion. With all of this said, the main goal of email marketing is to grow your client list, to expand your reader loyalty, and ultimately to make sales. » Read more: Email Marketing – Defined

How to Create Your Unique Selling Proposition (USP)

December 22nd, 2009

A Unique Selling Proposition, or USP, is the thing that sets you, your business, or your product/service apart from your competition in a flattering and relatable way. USP statements are short, catchy, and have the ability to drive traffic to your business and initiate sales.  They focus on what makes a business more unique, more valuable, and more favorable than its competition. Your USP must convey to customers that you can do or provide something no one else can. Constructing an effective USP is extremely difficult, but The Computer Company has a few suggestions that will help you get started. » Read more: How to Create Your Unique Selling Proposition (USP)

How to Build a Better Landing Page: Part 2- Perfect Your Text

December 17th, 2009

The amazing content you are providing them with is nothing if it is not legible. Font size and style are extremely important, and can seriously alter the effect of your landing page. Depending on your intended audience, the font size may need to be increased for better visibility. Also, limit the use of too many different fonts, colors, and sizes. This can be distracting and misleading. Only bold or change the font color of content that is of enough importance that it should stand out from the rest. » Read more: How to Build a Better Landing Page: Part 2- Perfect Your Text

Welcome to The Computer Company

December 14th, 2009

In October, 2009,  The Computer Company, Inc. became a Premier Certified Partner of Cisco Systems, Inc. Having a Premier Certified partner status from Cisco means more  than just expanding the level of service offerings to our existing clients, we can also provide service to schools, manufacturing companies, and serve state and government projects  in a larger capacity.

As the need for secure wireless networks and efficient information technology services continues to grow, computer networking providers face the impending challenge of staying ahead of the curve.  The Computer Company, established in 1996, has adjusted over the years to meet the ever changing demands of customers seeking professional IT assistance. 

Aside from the new partnership with Cisco Network Systems, their current offerings provide assistance for companies unable to stretch their own IT team to meet their needs. These offerings include: Networking Services, Web Development, and Data Center Solutions. 

The addition of CISCO Wireless Solutions to The Computer Company offers tools to design, troubleshoot, assess a company’s existing wireless network, and successfully install a wireless local area network (WLAN) into businesses seeking the latest amenities. Cisco Systems Inc. offers routers, switches, and network management software to help companies utilize their business potential.