A Unique Selling Proposition, or USP, is the thing that sets you, your business, or your product/service apart from your competition in a flattering and relatable way. USP statements are short, catchy, and have the ability to drive traffic to your business and initiate sales. They focus on what makes a business more unique, more valuable, and more favorable than its competition. Your USP must convey to customers that you can do or provide something no one else can. Constructing an effective USP is extremely difficult, but The Computer Company has a few suggestions that will help you get started. » Read more: How to Create Your Unique Selling Proposition (USP)
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