What is a call-to-action? In email marketing a call-to-action is a button, banner or some type of graphic or text meant to encourage a user to click. The action you want people to take could be anything: purchasing items to booking hotels and attending events. Calls-to-action are common place not only in email marketing but on websites, ebooks and even at the end of blog posts.
Email newsletters should have some sort of call-to-action, a response you want readers to complete. But how do you encourage users to act? How do you create an effective call-to-action? Here are a few quick, essential tips for creating a quality CTA.
Striking design
For a reader to click on your CTA it must first be noticed. A good sized CTA button or text which is contrasting its colours against the overall design will make it immediately visible.
Get the position right
Another important factor is the position of your call-to-action on the page. Ideally it should be placed high on the page and in the central column.
White space
It is not just the position of your call-to-action that matters. It is also the space around it. The more space around a CTA the more attention is drawn to it. Clutter it up with surrounding content and it will be lost in the overall noise of the page.
Copy to get people to act
Buttons that read ‘submit’ or ‘click’ aren’t enough to entice potential customers because they simply come across as a bit uninspiring. To really grab attention use active urgent language or phrases like: ‘call’, ‘buy’, ‘subscribe’ and to create a sense of urgency and a need to act now, these words can be used alongside phrases such as: ‘Offer expires March 31st’ ‘For a short time only’ and ‘Order now and receive a free gift’.
Leave little to the imagination.
People should know exactly what will happen when they click on a CTA. Will they be re-directed to the company’s website competition page or are they going to be linked to buying that shiny electronic device they’ve always wanted? Give people a clue by making sure the CTA explicitly tells them what they’re getting in exchange for their click. If they are going to be a real customer they will value your honestly and integrity,
Create Urgency
Creating a sense of urgency through the CTA, such as a limited-time offering or a special discount for an immediate purchase, can overcome buyer hesitation.
There we have it. A quick few essential tips to using calls-to-action effectively.
Market Your Business With Ease
eManagerSite’s marketing features easily allow anyone to promote their business and maximize audience reach with our built-in blog, search engine optimization tools, and email marketing plugin.
Email Marketing: Send out email campaigns to customers, employees, and other business owners through our email marketing plugin. Use HTML to design beautiful emails that can then be sent to any number of customers, as many times a month as needed. Include pictures, files, videos, links, and more in every email.
SEO: Search engine optimization used to be difficult — not any more! eManagerSite lays out the best ways to increase SEO by allowing users to change meta tags, edit keywords, and more. Because every eManagerSite website is based on simple and clean HTML and CSS, they will already bring in stronger results than a site built in WordPress, Joomla, etc.
Blog: No need to sign up with an outside site to get a blog. Every eManagerSite account has a blog included for free, with access to all the blog management tools a business needs. Posting is as easy as typing on the screen, or copying and pasting from Microsoft Word! You can then add images, files, videos, and links of your choice. Schedule your blog to post now or later, and track its success with our built-in analytics. Categorize blogs by “tagging” them, and automatically allow visitors on your site to sort blogs by date, month, or topic.
Get In Touch
Contact Us
eManagerSite Support Team
1-866-669-9090
info@emanagersite.com
