Now is the Time for Mobile Websites… and Here’s Why.

July 27th, 2016 by TCC No comments »

Mobile Commerce and Engagement Stats

  • More than 56% of American adults are now smartphone owners.
  • 75 percent of Americans bring their phones to the bathroom.
  • Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009.
  • 27% of companies worldwide planned to implement location-based marketing in 2015.
  • Of the 70 percent of shoppers who used a mobile phone while in a retail store during the holidays, 62 percent accessed that store’s site or app and only 37 percent of respondents accessed a competitor’s site or app..
  • Retailers’ apps with store mode gather five times more engagement.
  • Last year,only 12% of consumers bought anything through social media.
  • By the end of 2013, there will be more mobile devices on Earth than people.
  • The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smartphones.
  • International media and marketing executives see mobile as the most disruptive force in their industry. 65% of U.S. shoppers research products and services on a PC and make a purchase in-store.
  • 48% use or would like to use a smartphone to shop while in-store or on the go.
  • 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores.
  • Nearly 50% of shoppers believe they are better informed than store associates.
  • iN five years, half of today’s smartphone users will be using mobile wallets as their preferred payments method.
  • Time spent with mobile apps starting to challenge television: consumers are spending 127 minutes per day in mobile apps–up 35 percent from 94 minutes a day in the same time last year–and spend 168 minutes watching television per day.
  • Mobile Searches related to restaurants have a conversion rate of 90% with 64% converting within the hour. By 2013,
  • three-quarters of Americans age 43 and under now use a smartphone
  • The smartphone market is now larger than the PC market. Smartphones outsold PCs in Q4 of 2014 101 million to 92 million

The Computer Company addresses a full range of marketing needs, including mobile ready apps, email,  content and social media marketing—creating a winning synergy that delivers  quantifiable results. Want a free no  obligation consultation with our experts

Contact us today:

the Computer Company, Inc

(860) 635-0500

(800) 418 2358

Posted by Don Thurber

What eManagerSite Can Do For Your School

February 24th, 2016 by TCC No comments »

Manage Your School’s Website With Ease

eManagerSite is the perfect website builder for schools, colleges, and community organizations. Manage staff, notify parents, schedule events, integrate blogs and social media, and so much more. eManagerSite CMS is a complete website editing tool that fits any need – and any budget.

Unique Features for Schools:

  • Handle The Latest Designs with advanced scripting and more
  • Simple To Use for everyone – tech-savvy or not
  • Intranet & Extranet Sites for managing staff & students
  • Easy Payment Portal for school lunches, field trips, & more
  • Pre-built Forms including Contact and Payment forms
  • Unlimited Storage for all your pages, photos, and files
  • Mobile Ready Design automatically resizes to tablets & phones
  • Send Out Newsletters & Alerts using our mass email tool
  • Unlimited Number of Blogs for teachers and students
  • Change User Permissions – users can only edit certain pages
  • Schedule Events & Get Registrations using built-in calendars
  • Have Interactive Learning with podcasts, built-in video & more
  • Bid List & Bid Results pages that can be easily edited and updated
  • Lifetime Support available through phone, email, and in-person
  • Free Trial with no risk or commitment

Review the Features below to learn more!

  • Calendar & Registration
  • Emails and Alert System
  • School Store & Payment Portal
  • Mobile- and Tablet- Ready Design
  • Downloads & Resources Center
  • Blogs & Social Media
  • Security and Unique Permissions
  • Try It for Free!

Calendar – Event Scheduling, Registration & More!
Now you can keep students, parents, and faculty in the loop with our integrated Calendar tool.

Easy To Use:

The Calendar tool functions like any other calendar tool you’ve seen: double-click to add an event, enter in the details, and press “OK”. You can have several calendars, and can limit access to calendar editing to only certain individuals.

Add & Manage Events

Events can store as much information as you need – exact timing, pricing, PDFs, images, Google Map of the location, and of course anevent description that can be edited just like the rest of the website – with font color and style choices included. Multiple events can be scheduled in a day, and events can be set to only be viewable by certain people. We give you full control of what you need your calendar to be like.

Registration & Payments

Our events are fully interactive and integrated with the rest of your website. Events that require registration will send that information to our Customer Relationship Manager tool, and events that require payment will send that information to our eCommerce tool. This is done automatically – all you have to do is check off boxes like “Require Registration” and “Require Payment”.

Email & Alert System – Send Out Updates and Newsletters

Know how to use Microsoft Word? Then you know how to create and customize your own email templates for newsletters, school closings, and general updates. Our email system is easy to use and can handle thousands of emails being sent out a month.

Just Start Typing

Our email tool has been engineered to be as simple as our website editor. All you need to do is click and do whatever you want – add text, insert images, create hyperlinks, and more. Even those who are not computer savvy can become email masters with our tool.

Use Our Templates or Start from Scratch

Your email system comes with several email templates pre-made for you already. Use those, or make your own using our easy “what you see is what you get” editor. Things like background colors or header images can be easily changed based on the situation.

Manage Email Recipients Easily

Want to have an email blast sent out just to teachers? Have a writing club that wants to email a monthly poetry newsletter? You got it. eManagerSite’s email system was made for full customization in terms of who gets your emails and how often. You can create an unlimited amount of email lists (such as “Teachers” or “Third Grade Parents”) and then send out emails specifically to those groups.

Store & Payment Portal – Sell Items and Process Payments

Your website comes equipped with an amazing store that can be used for any purpose you can imagine. Sell tickets or merchandise, and then collect payments all through your site.

Go Paperless

Tired of nagging kids to fill out permission slips and payment forms? Enter the digital era with our built-in payment portal. Add your field trip or prom event to your unique eCommerce store, and then have parents and students safely and securely purchase those items through your site. There is no third-party tool, so everything is easy, safe, and fast.

Sell Merchandise and Events

Now anything can be sold through your website – Valentine’s Day roses, school merchandise, prom tickets…anything you can think of, you can sell through your site. Our eCommerce tool makes everything automated so you can focus on the important things.

Secure Payment Portal

Our Payment Portal is easy to use and guaranteed to be hacker-resistant. Users can pay through debit, credit, or check and have peace of mind knowing their information is secure.

Mobile- and Tablet-Ready Design – Your Site Works On All Devices

Once your website is in our eManagerSite CMS, it will work in all browsers and devices – so anyone looking on a smartphone, tablet, or desktop will be able to view your site and get the information they need.

For Phones

Parents or kids that need to look up homework assignments or field trip prices can do it all through their phone. Your website will shrink and adapt itself to any size device. Text, images, and links will format themselves automatically to be the most legible and usable to whoever is viewing your site. Your menu will switch to one long drop down that makes it easy for a mobile user to get where they want to go – and fast.

For Tablets

Tablet users get the best of both worlds when it comes to viewing your site. Images and text appear large and crisp on the site, while the site reformats itself so that every page is easy to navigate to. Just like for phones, contact information and important links will always display prominently on the page.

Accessible for Everyone

Having a mobile-ready resizable website means that anyone anywhere can view your site. Now students can feel engaged and interested about school events, and parents can get quick access to grades, fees, and other useful information. You can even decide that certain information should be shown only to mobile users or only to tablet users. Maybe a student is primarily looking for test dates when they’re viewing through the phone, so you can make that link appear near the top. Your site can be easily altered dependent on the situation.

Downloads & Resources Center – All Your Files in One Place

eManagerSite CMS comes free with a Downloads and Resources Center. Your forms, PDFs, menus and more are now in one easy-to-maintain area that matches the rest of your website design and allow for users to easily access anything they need.

Store All Your Files

Our sites are engineered to be fast and store huge amounts of files. Putting your forms and other files on our site is a quick process – and having students and parents download them is just as quick!

Accessible on Phones and Tablets

Your Downloads and Resources Center adapts itself to any browser or device, just like the rest of your site.

Beautiful Design

Forget clunky tablets and ugly hyperlinks. Your files will be displayed as beautifully as the rest of your website. Our designs are user-friendly and aesthetically pleasing, so you can get the best of both worlds.

Blogs & Social Media – Stay Modern and Interactive

To have a truly great presence on the web, a school needs a blog and social media integration. eManagerSite CMS has got you covered.

Start Blogging

Tired of nagging kids to fill out permission slips and payment forms? Enter the digital era with our built-in payment portal. Add your field trip or prom event to your unique eCommerce store, and then have parents and students safely and securely purchase those items through your site. There is no third-party tool, so everything is easy, safe, and fast. Our blogs work just like any other blog tool, so you can categorize your blog posts, allow readers to post approved comments, add images and links, and allow various people to post on the same blog.

Integrated Social Media

Now your social media can become an extension of your website. You can embed buttons that lead to your social media networks, or you can even embed tweets and postings from your networks onto your website. Your blog can also be hooked up to your Facebook or Twitter so that everyone can keep up to date.

Full Customization

Unlike other blogging tools, your blog will truly look like a part of your site. No one will ever have to leave your site to visit your blog, and it will blend in flawlessly with the rest of your site. You also have complete control over how the blog acts, who can comment on it, and what it will look like.

Security and Unique Permissions – Have Full Control and Peace of Mind

You have enough to worry about – eManagerSite CMS lessens the burden by making sure your site is ultra-secure. You have control over who gets access, what they can touch, and what changes go live online. We support you with backups and automatic security features that safeguard against a wide variety of potential mishaps.

Latest SAS Security

eManagerSite CMS hosts all our websites on our own secure servers. This not only means that your site is virtually “unhackable”, but that it is also safe against unintentional disasters such as accidental deletions or even weather-related incidents. Nightly backups and stringent security ensure that your site can never be “lost”.

Limit Access

Limit access to certain sections or even pages using our detailed Settings panel. Assign roles to staff, block off areas for certain groups, and best of all, ensure that nothing is added to your site withour your approval.

Peace of Mind

Our CMS’ security infrastructure is automatically implemented – there is little to no work on your part to protect your site against the unknown. Private information can be stored on your website – either on a webpage or entered into a form – without concern for if someone can steal that data and use it against you. Credit card data, medical records, and more can be kept in your site’s database without worry.

Free Trial – What Are You Waiting For?
eManagerSite CMS has a lot of great benefits, and we want you to experience it without having to worry about the commitment. Try us for free – and then decide for yourself if we’re the best CMS tool for you. (We might be biased, but we think we are.)

Try For Free

You can keep your website – with your blog, store, emails, calendar, and all – in our CMS tool during the trial. All the features you’d normally have on the plan can be accessed during the free trial.

Monthly Billing If You Buy

If you do decide to continue with us, billing will occur monthly without any long-term commitment requirements. That means you can stay with us for 3 months or 3 years.

Lifetime Support Included Free

An eManagerSite School package includes a variety of support options for the lifetime of your plan – training videos, phone calls to our help desk, online support, and even in-person support! The eManagerSite team is always here to help you with any issues or questions you have.

Contact Us Now To Try eManagerSite Today!


Schools and Educational  Websites

Rocky Hill Education Website

Sawyer School Website

Fairfield Schools Website



The WebInteractive Marketing Words You Should Be Using

January 22nd, 2016 by TCC No comments »

Savvy business owners, copywriters, and designers know how language influences emotions and persuades action. Certain words and phrases are time-tested to boost response and conversion rates almost across the board. Of course, different motivating words and phrases work better in different situations, and it’s up to you to figure out which work best for your business. It isn’t all that difficult to figure out, though: If your intuition doesn’t tell you, your customers will. Test the following WebInteractive Marketing Words in your next email, social media or blog post, on a direct-mail postcard or website to see which yields the best response.

You – Write as though you’re speaking to the customer and about the customer, not about yourself.

Because – Give customers a reason why they need to take action.

Free – “Because” we all like free things, right?

Value – This implies customers are getting something versus losing something (i.e. money when you say “cost” or “price”).

Guaranteed – Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.

Amazing – Customers will respond to something that is incredible.

Easy – Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.

Discover – This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.

Act now – Motivate an immediate response with a limited-time offer.

Everything included/everything you need –This establishes that your product or service is all your customers will have to buy in order to achieve their goal.

Never – Point out a “negative benefit,” such as “never worry again” or “never overpay again.”

New – Your product or service is the cutting edge in your industry.

Save – The most powerful word to showcase monetary savings, or even time savings.

Proven – Remind customers that your product, service or business is tried-and-true.

Safe and effective – “Proven” to minimize risk perception for health and monetary loss.

Powerful – Let customers know that your business, product or service is robust.

Real results/guaranteed results – Your customers want results, after all.

Secret – Not everyone succeeds, and there are secrets to success. Let customers know you can reveal those secrets.

The – This implies your solution is the “end-all-be-all.” Consider the difference: “3 Solutions for Marketing Success”/”The 3 Solutions for Marketing Success.”

Instant –Instant access or downloads are more appealing than waiting.

How to – Start off with a solution so customers read the rest of your copy.

Elite –Your customers are among the best in the world. Invite newbies to join a highly desirable club.

Premium – Premium helps denote high quality.

Caused by – If your marketing literature builds a case for your product, transitional phrases such as “caused by,” “therefore,” and “thus” can help reinforce the logic of a purchase.

More – Do you offer more than your competitors? Let your customers know, because they want the best deal, after all.

Bargain – Because customers want a great deal, remember?

No obligation – Create a win-win situation for your customers.

100% money-back guarantee – Again, no risk.

Huge – A large discount or outstanding offer is difficult to resist.

Wealth – If you’re selling products and services related to money, wealth is a desirable word for customers.

They key to success is to combine these words into phrases that trigger buying behavior. For example: “Get real results instantly – 100% money-back guarantee – act now!” Keep your copy short and sweet, play on emotional triggers with these words and phrases, and you’ll increase your conversion and response rates. For a free no obligation consultation let WebInteractive assist you. Want to learn more today contact

A division of the The Computer Company

800 418 2358








[Sources: Forbes, 60 Second Marketer]

In a plugged-in region, Connecticut sees few data centers

December 9th, 2015 by TCC No comments »


The Computer Companies Data Center located in Cromwell, CT

As the digital age gives way to more and more users demanding fast, powerful and reliable computing, the business of commercial data centers is benefitting from that surge.

Trailing behind in Connecticut

The facilities are the backbone of data-driven industries like finance, technology and government. More recently, they have become known for being the underlying apparatuses behind high-frequency trading, the focus of the latest book by journalist Michael Lewis and the talk of Wall Street last week. By strategically placing their servers in the same data centers used by exchanges like the New York Stock Exchange, high-frequency traders receive market information milliseconds faster than average investors. Known as co-location, the practice more broadly (and benignly) refers to businesses renting space under a shared roof for servers and other hardware.

All told, there are 2,651 colocation centers in the United States, according to, a website that tracks the growth of data centers across the globe. About 20 percent, or 555, can be found in the Northeast. Within the region, New York leads the way with 188 data centers, followed by New Jersey with 100. Further north, Massachusetts has 96.

Connecticut trails behind with only 17 colocation data centers, a surprisingly small number given Fairfield County’s position in the financial services industry, and the number of mid-sized companies that would rather co-locate than build their own data centers.

Stunting growth

According to a CB Richard Ellis report published last July, the four main drivers that determine where data center operators elect to locate are: access to electricity and telecommunications, geography and climate. Those factors being equal, the decision rests on cost of real estate, taxes and economic incentives. The report notes that New York and New Jersey are among the 11 states that do not automatically levy taxes on equipment and furniture.

In the case of New York, the state wields as much as $10 million in incentives for data centers that agree to cut down on their usage, as part of an energy savings program in an industry notorious for electricity hogging.

Bruce Carlson, the acting president and CEO of the Connecticut Technology Council, said he believed the state’s lack of competitiveness boiled down to a question of priorities.

Among the often-cited observations, the industry is not a driver of employment.

But given the increasing number of firms relying on technology, he said it might be worth considering the value of data centers to the state economy.

The Computer Companies Data Center is uniques in that it is a SSAE16 Type II

A data center with a SSAE16 Type II, stands out from other data centers. (Formerly called SAS 70 Type II Certification)

SSAE16 Type II, (formerly SAS 70 Type II Certification) is a widely recognized auditing standard developed by the American Institute of Certified Public Accountants (AICPA).  By obtaining a SSAE16 Type II, (formerly SAS 70 Type II Certification) an auditor is attesting that an organization underwent a thorough examination process which audited their control objectives (the IT functions that protect the confidentiality, integrity and availability of data).

How can you be sure the data center that is storing your critical information is providing the necessary controls to safeguard that data? We live in a global economy with fierce competition. A SSAE16 Type II, (formerly SAS 70 Type II Certification) is one method of ensuring best practices are implemented to comply with industry standards.

There are two types of SSAE16 Type II, (formerly SAS 70 Type II Certification) reports.

  • SSAE16 Type I, (formerly SAS 70 Type I Certification) report is use by the auditor to express an opinion on whether the controls put in place were a fair representation of the organizations description of those controls and whether they functionally achieved the specified objectives.
  • SSAE16 Type II, (formerly SAS 70 Type II Certification) report includes the information in the Type I report and also elaborates on whether the controls were implemented effectively during the audit period. The auditor determines whether the controls were implemented effectively by physically evaluating the facility, interviewing personnel, examining audit trails, and other practices.

A consistent supply of power is critical to Data Center operations. We provide this power to independently control uninterruptible power supplies that provide conditioned power to individual racks. The main power is backed up by a natural gas generator fed from a multi-million gallon storage facility located within 1 mile of our facility. In essence, the generator can provide power to the Data Center indefinitely.

The Computer Companies Data Center is protected by video surveillance which provides 24×7 monitoring of both the interior and exterior of the facility, a security-vestibule (man-trap) prevents unauthorized access to the Data Center floor, and card-key and biometrics provide authorization and authentication. The facility also employs modern environmental controls and FM 200 fire suppression system.

Our top-of-the-line Data Center facility guarantees the power infrastructure that will keep your business up and running with high speed internet access that can handle any bandwidth. Our Data Center customers consistently cite our hosting reliability, flexibility and responsiveness, and staff expertise as the reasons they prefer The Computer Company’s Data Center services.

Call us to find out more about how this service can benefit your business.


Cromwell Location

15 Commerce Drive

Cromwell, CT 06416


What does the end of Windows Server 2003 mean for you?

May 28th, 2015 by TCC No comments »

Support for Windows Server 2003 ends on July 14, 2015.
Organizations still running windows Server 2003 should plan their migration. There’s not much time left and the migration process will involve more than just installing a new server. Though you can continue using the 2003 server after support ends, it is not recommended and will cost you more time and money in the long run on performance, security, and server management issues.

Small and mid-sized businesses (SMBs) running Windows Server 2003 will run into vulnerability issues once support ends and can lose business due to compliance issues.
Businesses still running the 2003 server that handle regulated data like those in healthcare and payment card industry (PCI) data will face fines or be cut off from key trading partners like VISA, MasterCard or American Express that are looking to protect their own regulatory compliance status.

Customers reluctant to migrate out of 2003 servers will inevitably deal with having personal and clients’ information stolen. Your IT staff may not be able to fully restore information from malicious attacks or electronic data loss from cyber-security risks on an outdated server.

Upgrading from the Windows 2003 server means not only having to move on to a new up to date server but upgrade to new hardware as well to support the system. Though the upfront cost may seem expensive it is more cost effective in the long run than to deal with irretrievable data loss, security issues, and maintenance issues while dealing with frustrated clients.

Companies with about 100 servers can expect the process to be around 3 months or more to be fully migrated into new servers. Those more technologically savvy should work quickly, Microsoft’s end-of support website for Windows server 2003 is a great place to get started in accessing how many 2003 servers systems you currently have plugged in to move forward into the migration. A great resource is Microsoft’s Server and Cloud Blog at TechNet with informative posts like this multi-part migration guide (Parts one, two, and three).

There you can follow the four steps of migration planning:

  1. Discover: Catalog your software and workloads
  2. Assess: Categorize applications and workloads
  3. Target: Identify your destination(s)
  4. Migration: Make the move.

You can contact The Computer Company Inc., a Microsoft Licensed Partner to ease you into the migration process with personalized in-person tech support and 24/7 customer service.






1. United States Computer Emergency Readiness Team (2014). Microsoft ending support for windows server 2003 operating system
2. Small Business Computing (2015). Say Good-bye to windows server 2003
3. Microsoft Download Center. Payment card industry data security standard compliance planning guide
4. ebuyer (2014). Businesses using windows server 2003 could face VISA & MasterCard backlash
5. IDC (2014). Windows server 2003: Why you should get current
6. Microsoft TechNet. Windows server versions

Fake Government Sites – Daily Security

April 8th, 2015 by TCC No comments »

The FBI has warned US citizens to beware of fake government websites showing up in search results. Watch today’s Daily Byte to learn about this latest phishing campaign, what blackhat SEO means, and how to avoid evil search results.

Computer Company  IT Manager, Bob Froess found this article here:

Posted by Don Thurber

Calls-to-Action. eManagerSite Can Show You How To Use Them Effectively

October 5th, 2014 by TCC No comments »

What is a call-to-action? In email marketing a call-to-action is a button, banner or some type of graphic or text meant to encourage a user to click. The action you want people to take could be anything: purchasing items to booking hotels and attending events. Calls-to-action are common place not only in email marketing but on websites, ebooks and even at the end of blog posts.
Email newsletters should have some sort of call-to-action, a response you want readers to complete. But how do you encourage users to act? How do you create an effective call-to-action? Here are a few quick, essential tips for creating a quality CTA.

Striking design
For a reader to click on your CTA it must first be noticed. A good sized CTA button or text which is contrasting its colours against the overall design will make it immediately visible.


Get the position right
Another important factor is the position of your call-to-action on the page. Ideally it should be placed high on the page and in the central column.

White space
It is not just the position of your call-to-action that matters. It is also the space around it. The more space around a CTA the more attention is drawn to it. Clutter it up with surrounding content and it will be lost in the overall noise of the page.

Copy to get people to act
Buttons that read ‘submit’ or ‘click’ aren’t enough to entice potential customers because they simply come across as a bit uninspiring. To really grab attention use active urgent language or phrases like: ‘call’, ‘buy’, ‘subscribe’ and to create a sense of urgency and a need to act now, these words can be used alongside phrases such as: ‘Offer expires March 31st’ ‘For a short time only’ and ‘Order now and receive a free gift’.

Leave little to the imagination.
People should know exactly what will happen when they click on a CTA. Will they be re-directed to the company’s website competition page or are they going to be linked to buying that shiny electronic device they’ve always wanted? Give people a clue by making sure the CTA explicitly tells them what they’re getting in exchange for their click. If they are going to be a real customer they will value your honestly and integrity,

Create Urgency
Creating a sense of urgency through the CTA, such as a limited-time offering or a special discount for an immediate purchase, can overcome buyer hesitation.

There we have it. A quick few essential tips to using calls-to-action effectively.

Market Your Business With Ease
eManagerSite’s marketing features easily allow anyone to promote their business and maximize audience reach with our built-in blog, search engine optimization tools, and email marketing plugin.

Email Marketing: Send out email campaigns to customers, employees, and other business owners through our email marketing plugin. Use HTML to design beautiful emails that can then be sent to any number of customers, as many times a month as needed. Include pictures, files, videos, links, and more in every email.

SEO: Search engine optimization used to be difficult — not any more! eManagerSite lays out the best ways to increase SEO by allowing users to change meta tags, edit keywords, and more. Because every eManagerSite website is based on simple and clean HTML and CSS, they will already bring in stronger results than a site built in WordPress, Joomla, etc.

Blog: No need to sign up with an outside site to get a blog. Every eManagerSite account has a blog included for free, with access to all the blog management tools a business needs. Posting is as easy as typing on the screen, or copying and pasting from Microsoft Word! You can then add images, files, videos, and links of your choice. Schedule your blog to post now or later, and track its success with our built-in analytics. Categorize blogs by “tagging” them, and automatically allow visitors on your site to sort blogs by date, month, or topic.
Get In Touch
Contact Us

eManagerSite Support Team

How To Create The Best Logo EVER!

August 5th, 2014 by eManagerSite No comments »

Creating the Best Logo by eManagerSiteThis article will provide you ways to create the best logo for your company. Think of big, international corporations like McDonalds, Nike, or Apple. The first thing that should come to mind is their logo, and it’s because their logos are all over the place. These corporations know that their logo is so widely known that they speak volumes over their actual names. The logos have a meaning to not only English speakers but those who live in even the most remote corners of the Earth.

So let’s begin to define your company’s identity. There are a few types of logos. Your company’s logo can be one of three: typographic, illustrative, and graphic. Typographic means text only. Illustrative is a logo that literally illustrates what your business does or sells. And graphic is a design that you believe is so representative of your company that it is a symbol created only for your brand. Many companies decide to use a logo that is both typographic and graphic or any other combination.

To make finding or designing your company’s logo a bit easier, keep these questions in mind:

  • Who am I targeting?
  • Who are my main competitors, and what differentiates me from my competitors?
  • What emotions/feelings do I want my logo to evoke?

Make sure when designing a logo that you choose ones that are simple, scalable, and easy to reproduce. You’ll need multiple versions of the design, in either black and white, multicolor, or in one color. You’ll also need to consider how effective the logo will be without certain effects since many graphic effects will not look great on other printing situations like shirts, coffee mugs and other merchandising.

Below are some articles that might be of interest to you. They provide some extremely useful information.

2014 Logo Trends-

Psychology of Color in Logo Design –


– By Anna Fong, Web Design and Marketing Intern for eManagerSite

Monkey Business? Branding Business!

July 30th, 2014 by eManagerSite No comments »

Wondering how to find a brand for your business? All you need is take some time to think about the overall purpose of your business.

Many large corporations started with one idea in mind. Chipotle Mexican Grill sets itself apparent from other fast food restaurants and Mexican food joints by proclaiming that it is not a fast food restaurant but a fast casual restaurant that allows the same quick service of a fast food joint but with ingredients of a higher quality. All State Insurance has the tagline: “You’re in good hands”. The company’s brand is being a car insurance company that will always have your back and make sure that you’ll be safe financially even if you aren’t exactly the safest driver around.

I found a great article dealing with the basics of branding that I’d like to share in this blog post. This great article is called “Basics of Branding” by John Williams of

Here are some great snippets by John Williams I’d like to share:

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.


Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command.


Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable.

Did you enjoy these quotes? Then read the full article on Entrepeneur! And follow eManagerSite’s blog to see our own informative blog posts as well as to learn about other great articles.

– By Anna Fong, Web Design and Marketing Intern for eManagerSite

Social Media…And What It Can Do For Your Business

July 28th, 2014 by eManagerSite No comments »

Social Media by eManagerSiteForming a good connection with your customers will guarantee that your customers will come back and continue to be satisfied with what your company offers. Using social media outlets can literally open up your company to a whole other corner of the market. This article has some great tips for you to get started!

A girl from my college had tweeted last semester that she wished there was something besides coffee that could allow her to stay up all night and study for her final exams. Red Bull happened to see her tweet soon after and offer her samples of their new products. When I heard about this from a friend, I was immediately impressed by Red Bull and was curious to see if their new line of drinks could help me focus and concentrate better during Finals Week. I’m sure the girl from my college also thought very positively of Red Bull being so proactive in advertising their product in a very human way.

-Like Red Bull, your interactions with customers online has to be personal. The tweets, Instagram photos, or Facebook statuses have to be able bring about an effect on your followers, friends, and fans. Make them laugh-link them to a funny video that ties in with your company’s mission statement. Make their heart ache a little by showing a sweet photo of a father and son, just in time for Father’s Day.

-See what’s trending online and post something about them. These posts will get a bit more attention than usual, so cash in!

-Promote your company – just try to be as creative as possible. A lot of promotions and advertisements are thinking quite literally outside the side ad boxes on popular websites.

It is not only big companies like Red Bull doing this. Notable celebrities like Taylor Swift and Rihanna are always posting on social media outlets, interacting with their fans in this way, and continuously promoting their image. Take a page from their book and do the same for your business.

-So be consistent with when you post on social media. Don’t post every day for a week and then stop for the next two weeks. Interact with customers and potential partners-be proactive like Red Bull! And stick to your brand!

-It’s also important to assign only one or two employees to update content on social media outlets. That way the updates will most likely stay focus and consistent with the brand your company is attempting to achieve. And like anything else practice makes perfect so letting one or two employees practice, they should become “Social Media Gurus” in no time!

Keep in mind that every one of these social media platforms are different. Some content on one platform might work great, on another platform they can fall flat.


– By Anna Fong, Web Design and Marketing Intern for eManagerSite