Do you know the Big Video SEO Secret?

July 20th, 2017 by TCC No comments »

There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on a winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing.

But the biggest video SEO secret?

Forget about winning a search on Google, win a search on YouTube instead. That is because YouTube is the second biggest search engine in the world, behind Google. Furthermore, the fact that YouTube is so popular, also gives YouTube videos a high ranking in search results on Google and other search engines online.

Why is YouTube so important?

When people have “how to” questions where they need to learn how to do something – how to replace a key on a keyboard, how to defrag a hard drive, how to change a car’s oil – there is a video of it. Or when they want to watch a music video from their favorite band or a scene from their favorite movie, they can find it on YouTube. Why not take advantage of this?

Think about it. Everyone is focusing all their attention on Google, using onsite search engine optimization techniques, trying to win the search for their chosen keywords. But what if it was possible to win search on YouTube instead? Imagine what kind of impact this could have on regular SEO efforts. Start paying attention to the Google search results page and see what shows up near the top of the search results every time. Videos! And not just any videos, but the videos that are most likely to be found during a YouTube search – videos that only have the most basic video SEO done to them will even win search on YouTube, and by default, appear high on the Google search rankings.

Since most people do not even bother to optimize their videos, it is only by luck and happenstance that most videos appear at the top of YouTube’s search in the first place. But by performing some basic video SEO techniques, it is possible to make a video appear high in YouTube’s rankings as well as Google’s.

Video SEO technique #1: Use Keywords in the Video Title. It is not enough to just give the video a clever title. The video needs a descriptive title that people will most likely use during a regular search, like “How to change a keyboard key on a laptop” or “How to change the oil in a car.” This tells Google and YouTube what the most important keywords in the title are.

Video SEO technique #2: Use Keywords in the Description. It is important to use the keywords or key phrase at least once, and possibly twice, in the description of the video. Just like in an optimized blog post, the description tells YouTube (and Google) what the video is about.

Video SEO technique #3: Include Backlinks in the Description. Backlinks are an important part of regular SEO, and should be a part of video SEO as well, being incorporated into the video’s description, which helps boost a website’s ranking. But then, be sure to point several backlinks from other websites to the video.

Video SEO technique #4: Use Transcripts and Subtitles. Another way to include keywords to a video is to include video is one person talking about how to replace keys on a laptop, or is an interview between two people, it is very helpful to include a written transcript as part of the video SEO. When editing a YouTube video, there is a window to upload a transcript or a subtitle file and have it play along with the video. This is additional text that Google and YouTube are able to index and count toward search results, which helps video SEO.

These video SEO techniques allow marketers an advantage. YouTube’s status as the world’s second biggest search engine, will help to ensure your videos show up at the top of the search results in regular Google searches as well as within other search engines, social media and article and press sites online. Follow these steps and begin ranking online!

Want to learn more and incorporate video in to your website contact The Computer Company for more information on how we can assist you. Please contact us today!

800 418 2358

info@computercompany.net


Article originally written by Julie Ann Ross.

How To Build a Better Landing Page.

July 12th, 2017 by TCC No comments »

What is a landing page?

Landing pages are pages that are designed for specific marketing products or services. They are usually not a main pages on your web site and it are not part of the global navigation. In some cases the only links to the pages are from marketing content—For example: the call-to-action in an email or a pages found from a search engine results.

1. Landing pages are created for ease of use and simplicity. If a customer cannot find what you intended them to find, there really is no purpose for your landing page. Your landing page must be organized so that main emphasis is placed on the right items and visitors find what they are looking for.

2. The navigation on your landing page should be clear and obvious to the visitor. They should be able to look at your page and know where they are headed when they click on a button. Any other options, or “call to action” steps, should be easy to see and follow.

3. When they take the “call to action” steps, customers should receive some sort of immediate feedback. The page should change when they click on a button or when they mouse over specific content. There needs to be immediate responses to every move and click they make.

4. The layout of your landing page is very important. The content should be clear, consistent, and created based upon the purpose of the visitor. It should also be separated into a few “chunks” instead of staying as one long piece. This allows the reader to quickly scan and read what’s being said.

5. Aside from being readable and maneuverable, it is important that the visitor actually likes what they are seeing. The content should be interesting and easy to understand, and should provide value to the customer; they should feel like they are getting something out of your website. The look and feel should be appealing, the tone should be appropriate for the context of the situation, and ultimately, visitors (potential customers) should feel comfortable and relaxed when visiting your landing page, never anxious or confused.

 

4 Ways to Improve Your Website

July 6th, 2017 by TCC No comments »

The goal of your website is to promote your company in a way that captures a visitor’s attention,  creates strong interest in your product or service and ends in a sale.

Listed below are some suggestions that can improve your website and draw a greater interest in your business.

Improve Focus: To start off, rid your website of excess clutter! Keep only what is necessary so users can focus on what’s important. How? You can do this by removing excess elements, emphasize or increase white space, and choose a great color palette with symbolic colors corresponding with your core values. You can look up color psychology online to see what emotions resonate with certain colors and create the perfect message. Improving Focus does not mean your website has to be bland or boring. Rather, it can be fun in a clean, sharp way.

Custom Photography: The young female receptionist, the handsome middle-aged CEO, the group of well-dressed business partners sitting happily around a conference table. These images could come across cliché. If possible, custom photography, images, and illustrations are preferred over stock photos, as long as the quality is good. Show everyone who you are! Research your competitors’ websites to see what photos they are using. You don’t want to copy their style or have the same images as them. If you opt for some stock images, always purchase images with a higher resolution. They are more professional and boost your aesthetic value. Most importantly, avoid bland, predictable images. Think outside the box and try to “wow” your customers!

Bold Typography: Web design is all about communication, and using bold typography is a way to subtly communicate an important message to site viewers. Start by reviewing your site, and choose the most important message you want to get across to visitors. Use a typeface that expresses qualities and emotions consistent with that message. If your site follows a specific theme, use a font that corresponds with that theme. Place the bold type in a prominent position, preferably on white space. Remember, typography is a form of art, just like images, illustrations, and colors, that work together to make up your web design. Selecting the right (or wrong) font can impact a design’s quality.

Call-to-Action: The main point of your website is always to make the visitor complete a task, known as a call-to-action. A defined call-to-action is essential to creating a successful website. Your site should have a clear purpose, whether it’s for visitors to download, sign up, purchase, or call. To do this, begin by keeping the language short, or they will lose interest in your business. Provide value within the content – “Free”, “Last Chance”, and “Hurry” are common phrases used to grab their attention. The button or bold typography you use for the call-to-action should be the largest on the page, and placed ‘above the fold’. The user should not have to scroll down to find it. Using bright colors is good, as long as the button isn’t too large. The call-to-action should not overpower your website.

Your site should convert visitors into buyers, and give you a competitive edge. It is important to continually measure and improve site performance, usability, and conversions.  Tools like Google Analytics can provide information on where customers are clicking, their time spent on the page, and their bounce rate (how quickly they leave the site). While this tool won’t turn a poorly designed site into a great one, it may provide insight on things worth changing that will help turn one-time visitors into recurring customers.

The Latest Ransomware Is Deadlier Than WannaCry

June 30th, 2017 by TCC No comments »

We hope you never see this screen.

Image from https://www.extremetech.com

The malware widely believed to be responsible is a version of Petya which security researchers are calling “NotPetya.”

Who has been Infected?

The world suffered another ransomware nightmare Tuesday, with pharmaceutical companies, Chernobyl radiation detection systems, the Kiev metro, an airport and banks all affected. One U.S. hospital also appears to be a victim. Worse is expected, thanks to some pernicious features in the ransomware sample.

Could this happen to you?
Perhaps most crucially, thanks to all these added features, the new strain will infect even patched Windows PCs, including those with Windows 10, as one IT professional noted in a blog, whereas WannaCry worked largely on older systems.

If Your System Fails, Could You Recover?

Disasters do happen.  The question is, when something fails, will it be a temporary inconvenience or a business-shaking crisis?  When a hard drive crashes, can you be back in business in hours? If a natural disaster shuts your network down, can you recover every business-critical application that day?

The Computer Company offers a full range of disaster recovery consulting services, practices, and solutions for your business to prevent many events, minimize any damage, and return your system to its full capabilities as soon as possible.  We do disaster recovery right.

Call 860-635-0500 today and get the protection your business needs.

 

Join a “cloud” and cut your energy costs by up to 90%

June 21st, 2017 by TCC No comments »

Cloud computing is becoming common and is transforming the way many businesses deliver and receive their IT services. What is cloud computing, you may ask? Put simply, it is a set of server-based software and services that are delivered to customers over the internet, instead of physically on-site. This includes customer relationship management (CRM) tools, email marketing programs, and shared databases, like Microsoft SharePoint.

Providers of cloud computing connects many businesses, small and large, to shared servers containing shared programs. This allows cloud customers to reduce their costs because they no longer need to purchase the infrastructure, let alone manage and maintain it. Cloud users have the ability to pay for the resources only as they need them. They are no longer hindered by predicting server traffic; customers on the cloud are given the freedom to promote and grow their business online as strongly and as often as they want.

However, not only does cloud computing save the customer money, providers of cloud computing are actually administering a green, sustainable way to run a business. A study conducted by Microsoft found that organizations, ranging from 100 to 1000 employees, can reduce up to 90 percent of their emissions by moving their business from on-premise business applications to those within a shared cloud. While Microsoft conducted the test on only their products, it is safe to say the findings apply to other cloud computing solutions. IT administrators should take advantage of the opportunity to reduce their environmental impact and achieve sustainability goals.

Why does this matter to you?

If you run a small business, your server infrastructure can be highly expensive to operate and may run at low utilization or even be idle for a good portion of the day. On-premise applications tend to run at a lower average utilization rate. Instead of taking on expense and maintenance hassles for on-site technology, invest in cloud computing. As the number of users in a cloud increases, the user-to-server ratio increases, and demand fluctuations decrease. This means demand can be predicted and allocated appropriately without deploying “just-in-case” infrastructure. Servers can function at a stable rate, with a lower energy cost.

Join the thousands of businesses who have decreased their energy costs and reduced their carbon footprint by sharing “cloud” services with other users. The Computer Company, Inc. is ready to support both the growth and sustainability goals of your business with cloud computing options.


 

How do Cloud Computing Services save time and money?

June 15th, 2017 by TCC No comments »

The buzz word is out there and everyone is doing it.
Now it’s time for you to take the first step.

Today users can work without knowing the location and other details of the computing infrastructure. Cloud computing services and cloud storage deliver software applications, data access, data administration and storage for everyday businesses saving time and money.

Because your server will be part of the cloud you will access your data from anywhere at any time.

Please watch video.

There are many benefits to moving your business to the cloud.
So How do Cloud Computing Services save time and money?

  • Flexibility of connection options. Access to your data while you are off-site, employees can connect to their virtual office, quickly and easily.
  • Automatic updates. Latest technology, up-to-date software, servers upgrades and computer processing power.
  • Reduced costs (everyone’s favorite!). Moving to cloud computing usually will reduce your cost of managing and maintaining your IT systems.
  • Flexibility for sizing. Your business will have the flexibility required as your needs change for your software and storage.
  • Business continuity. You can relax knowing that you are protecting your data and systems.
  • Collaboration efficiency. Employees can communicate and share work more easily.

Please watch video.

We look forward to hearing from you!

What can VoIP do for your business?

June 8th, 2017 by TCC 1 comment »

VoIP is a revolutionary phone technology that will more than likely one day replace the traditional phone system entirely. In fact, VoIP makes easy some things that are difficult to impossible with traditional phone networks. For example: Take your VoIP phone with you on a trip, and anywhere you connect it to the Internet, you can receive your incoming calls. (pretty cool, huh?)

Eliminate your phone services, phone systems, extra charges and only use the internet with no additional charges. Call for a FREE Audit!

As part of our Networking Service, the Computer Company can set up a business VoIP phones that runs through your high-speed internet. That means you get:

  • Huge Savings Compared to Traditional Phone Systems. Studies have shown that, compared to using traditional phones, using VoIP can potentially make you save up to 40 % on local calls, and up to 90 % on international calls.
  • Unlimited Calling – no per minute calls.
  • No additional cost to Keep Your Existing Number
  • No Hardware needed
  • Make Calls Anywhere in the World to any place in the world.
  • Simplicity (no closets full of wires, no PBX, no phone systems)
  • VoIP for Voice Communication with PC or Laptop.
  • Many Useful Features including Caller ID, Contact Lists, Voicemail, Record Calls, Monitor Employee Calls, Call Center Queues, After Hours etc.

Why keep paying higher prices?

In general, VoIP costs far less than an equivalent service from traditional sources, but not all VoIP setups are equal.  The Computer Company has designed many network and support solutions for our clients and with our experience you’ll get the best solution for you. With our 24/7 customer support services, immediate response is guaranteed. The Computer Company will get you set up and saving money in no time!

Eliminate your phone services, phone systems, extra charges and only use the internet with no additional charges. Call for a FREE Audit!

Corporate Headquarters Hartford
15 Commerce Drive,
Cromwell, CT 06416
Phone: 860-635-0500
Toll Free: 800.418.2358

It’s one of the most talked about fears…

June 1st, 2017 by TCC No comments »

If Your System Fails, Could You Recover?

Disasters do happen.  The question is, when something fails, will it be a temporary inconvenience or a business-shaking crisis?  When a hard drive crashes, can you be back in business in hours? If a natural disaster shuts your network down, can you recover every business critical application that day?

Data loss is one of the most talked about fears in business today. 
Since the information on your computer is practically your lifeline, let us help you take the necessary precautions. Simple steps to avoid data loss for your business can save you time, money and most importantly, the livelihood of your business.

At The Computer Company Inc., the protective measures we “lock-in”, (literally), will put you at ease. For example, backing up your data, especially when upgrading your system, is the first step we take. We also make sure your most critical data files are kept safely off-site, whether at our data center or yours.

The Computer Company prevents natural and man-made disasters from becoming computer and business disasters. How?

  • Replication
  • Off-site Back ups
  • Data Center
  • Business Continuity
  • Remote Office Space

We offer a full range of disaster recovery consulting services, practices, and solutions for your business to prevent many events, minimize any damage, and return your system to its full capabilities as soon as possible.  We do disaster recovery right.

To help you protect your data, here are some tips you can use right away. » Read more: It’s one of the most talked about fears…

Email Encryption – Protect your Business

May 25th, 2017 by TCC No comments »

Often businesses gather customer information and exchange emails with private information with customers, including details such as names, address, phone numbers, bank account details and credit card numbers.

The problem is that many companies conduct business through unsecured email.

What does this mean to you?

It means if someone intercepts your email they can steal your personal and financial data. Big problem! Because the stolen data can be used by the criminals for online purchasing or total identity theft.

For example, a few years back…

Target customers were hit in major credit card security breach (imagine if that was YOUR business!?)

Payment card information was stolen from an unknown number of Target Corp. customers starting on the busy Black Friday weekend. The Secret Service is investigating, according to a spokesman for the agency, which safeguards the nation’s payment systems. Target officials did not respond to requests for comment.

  • The breach involved nearly all of Target’s 1,797 stores in the United States.
  • The report said that at least 1 million payment cards were thought to have been stolen before Target uncovered the operation, but that the number could be significantly higher.

When all is said, and done, this one will put its mark up there with some of the largest retail breaches to date. As noted this has already happened to larger companies such as Target, Citibank and Sony, and should cause small business owners to think seriously about email security.

So, what can you do?

One of the easiest options is email encryption, did we mention it is easy? Yes, real easy.

Why do it? Email encryption offers you an extra layer of security, as the data inside the email is secured and cannot be opened or read by anyone who is not authorized to do so.

The software is available today from The Computer Company and it is a good investment as it offers the necessary protection.

  1. Host-based encryption software is where you set up an email domain on the server of the data encryption company to provide your business the needed security.
  2. This method can also be used to guard your system against spam, viruses and phishing attacks which is also a welcome added option.
  3. This is a good way of keeping virus attachments away from your system and it also prevents hackers getting into your system and then sending out spam from your system.
  4. It can also help to stop the hackers sending phishing emails from your company for financial gain.
  5. Encryption software is definitely worth considering for your business as it can keep your emails secure and also save you money by preventing the theft of your data.

For a free evaluation of your circumstances or a demonstration of our email encryption solution please contact us today.

Call the Direct Help Line :: 800.418.2358

WannaCry – How can I protect my business against the next attack?

May 18th, 2017 by TCC No comments »

Consider these facts:

  • Ransomware attacks doubled in 2015.
  • The FBI estimated that ransomware would net criminals $1 billion in 2016.
  • And it may be worse in 2017.

The latest Ransomware is called WannaCry, and more than 230,000 computers in 150 countries have been affected, locking people out of their data and demanding they pay a ransom or lose everything. Victims include hospitals, banks, telecommunications companies, and warehouses.

How do I protect my machine?

If you’re running a Windows PC, make sure all your software is up-to-date. Also, don’t open suspicious emails, click on links or open any files you weren’t expecting.

How can I protect my business against the next attack?

  1. Apply Windows Patches when they come out. For example, in March, Microsoft released a security update which addressed the vulnerability from
  2. Make sure your business uses a good Antivirus that is kept up-to-date.
  3. Those who have Windows Update enabled are usually protected against most attacks.
  4. Update your Windows Operating System to the latest Windows 10
  5. Have backups for all your business files. (off-site backups are even better)
  6. Secure your business by moving to a Data Center with a plan to get updates and backups automatically done for you.