Is the Desktop PC on the Road to Oblivion?

November 5th, 2019 by TCC No comments »

The PC’s past and Intel’s future

The leading purveyor of PC chips doesn’t really think a lot about the desktop anymore.

Is the desktop PC on the road to oblivion? Well, let’s put it this way: it’s hardly an Intel priority anymore.

Yeah, desktops will still be around in 2020, but it’s not something Intel — which makes most PC processors — thinks about a lot.

Shipment forecast of laptops, desktop PCs and tablets worldwide from 2010 to 2023 (in million units)

see:  https://www.statista.com/statistics/272595/global-shipments-forecast-for-tablets-laptops-and-desktop-pcs/

Survival in the age of the big-screen smartphone and tablet is what Intel thinks about.

Read full Article by Brooke Crothers at CNET.com

Email Encryption – Protect your Business

October 1st, 2019 by TCC No comments »

Often businesses gather customer information and exchange emails with private information with customers, including details such as names, address, phone numbers, bank account details and credit card numbers.

The problem is that many companies conduct business through unsecured email.

What does this mean to you?

It means if someone intercepts your email they can steal your personal and financial data. Big problem! Because the stolen data can be used by the criminals for online purchasing or total identity theft.

For example, a few years back…

Target customers were hit in major credit card security breach (imagine if that was YOUR business!?)

Payment card information was stolen from an unknown number of Target Corp. customers starting on the busy Black Friday weekend. The Secret Service is investigating, according to a spokesman for the agency, which safeguards the nation’s payment systems. Target officials did not respond to requests for comment.

  • The breach involved nearly all of Target’s 1,797 stores in the United States.
  • The report said that at least 1 million payment cards were thought to have been stolen before Target uncovered the operation, but that the number could be significantly higher.

When all is said, and done, this one will put its mark up there with some of the largest retail breaches to date. As noted this has already happened to larger companies such as Target, Citibank and Sony, and should cause small business owners to think seriously about email security.

So, what can you do?

One of the easiest options is email encryption, did we mention it is easy? Yes, real easy.

Why do it? Email encryption offers you an extra layer of security, as the data inside the email is secured and cannot be opened or read by anyone who is not authorized to do so.

The software is available today from The Computer Company and it is a good investment as it offers the necessary protection.

  1. Host-based encryption software is where you set up an email domain on the server of the data encryption company to provide your business the needed security.
  2. This method can also be used to guard your system against spam, viruses and phishing attacks which is also a welcome added option.
  3. This is a good way of keeping virus attachments away from your system and it also prevents hackers getting into your system and then sending out spam from your system.
  4. It can also help to stop the hackers sending phishing emails from your company for financial gain.
  5. Encryption software is definitely worth considering for your business as it can keep your emails secure and also save you money by preventing the theft of your data.

For a free evaluation of your circumstances or a demonstration of our email encryption solution please contact us today.

Call the Direct Help Line :: 800.418.2358

Tips for Small Businesses on Taking a Leap with Tech

July 17th, 2019 by TCC No comments »

If you’re putting off investing in technology that could enhance your practices, the time has come to reconsider.  These days, there are tools available within every small business owner’s budget, and frankly, doing without will eventually catch up with you.  Either you’ll lose out to your competition because you can’t keep up, or you’ll experience a data loss that takes things to a grinding halt – and perhaps undoes your company completely.  Read on for practical solutions that keep you relevant, secure, and thriving.

Why you need a data loss prevention program

If you never experienced a data breach, thank your lucky stars.  As CPO Magazine explains, hackers are hungrily targeting small businesses these days, stealing personal data like bank account information, credit card numbers, and email addresses.  This can leave you with a heap of trouble.  Not only could it ruin your day, it could ruin your company.  Some statistics indicate 60 percent of small businesses close within 6 months of a cyberattack.  Even if it doesn’t put you under, it’s lost income, with data breach costs coming in between $84,000 and $148,000.

This is where a data loss prevention program, or DLP, comes in.  Basically, DLP is establishing protocol and tools for managing your sensitive data to prevent loss.  In the event there is a breach, it guides how you’ll respond to minimize damage.  Not only can DLP help keep your company viable, it can equate to adhering with government regulations.

If you don’t have a cybersecurity expert on staff, it’s important to research your options and get a program in place.  Think of it as an investment to not only keep you current and compliant, but also protect your company from failure.  To learn more, you can read through this guide from Digital Guardian.

How to streamline productivity

Keeping your small business safe from hackers is just the tip of the iceberg.  When it comes to projects within your team, technology can take productivity, organization, and communication to the next level.  With that in mind, consider adding task management tools to your small business’s repertoire.

Task management tools are online project management platforms that allow you to assign work, track time, set deadlines, and so forth, from whatever device you choose.  There is everything from drag-and-drop capability, to snapshots of team members’ progress from anywhere, and at any time.  It means reducing meeting agendas and shortening turnaround time, so you can ultimately take on more clients and raise your bottom line.

Rethink marketing strategies

Marketing changed dramatically in the last decade.  As explained by The Guardian, the effectiveness of print advertising is eroding tremendously and being replaced by digital marketing strategies.  You should carefully examine how you’re conducting customer outreach and how you can expand sales.  By going digital, you can expand your options, boost engagement, and lift brand recognition.

One of the more effective digital marketing options for small businesses is email.  While nobody with a significant customer base has time to type up a note to each customer individually, there are email marketing services that can do this on your behalf.  They can even target specific segments of your subscriber list, then tailor content to appeal to their needs, tracking and adjusting what is opened so recipients stay interested in what you’re offering.

Social media is another digital marketing option worthy of your exploration.  Beyond basic posts from your business page, you can delve into advertising to specific demographics, customize posts, and sort responses, ensuring you’re catching followers’ attention instead of being dropped to the bottom of their newsfeed.  It means staying relevant, eye catching, and ultimately boosting sales.

Investing in technology is no longer a luxury for small business owners.  DLP, task management tools, and digital marketing options are keys to your ongoing success.  Make sure you invest in a few appropriate services and tools, before your company is left behind.

Article Contributed by
Gloria Martinez

 

7 Steps for creating an Email Campaign

March 27th, 2019 by TCC No comments »

Every email your business sends has the potential to build relationships and boost sales.

Emanager has created a guide that breaks down seven components of an email. With this handy information, you’ll be on your way to creating successful email campaigns in no time with Emanager.

1. From label

We start with the “from” label. Everyone pays attention to where an email comes from, it’s the first thing a person sees when they scan their inbox. Since this is such an important piece of inbox real estate, you want to make sure that the from label matches your company name, or whoever your recipient signed up to hear from when they subscribed to your list.

2. Subject line

When an email lands in your inbox, you decide whether or not you’re going to open it in a matter of seconds, right? The main thing you base your decision on is the subject line. Your customers do the same. This is why subject lines are so important. The subject line has one goal… Catch interest so they open the email! Keep it short. Don’t overuse punctuation (i.e. !!!) or symbols. Don’t use all caps. The subject MUST be interesting.

3. Pre-header

The pre-header is like a subject line’s sidekick. It’s the first line of text in your email. Some email programs, like Gmail or mobile phones, include the pre-header after the subject line so the reader can get a little more information before opening the email. See the grey text after the subject line? That’s the pre-header it’s another way to grab attention. Whether it’s displayed next to the subject line or not, that first sentence in your email is vital. You want customers to keep reading. Try to write something that builds on the subject line and tells readers exactly what the email is about.

4. Content

Now it’s time to get to the meat of your email marketing: content. The message that you create should provide value to your customer. Teach them about your business, offer a promotional deal, or keep them informed about new products or services. Whatever your goal is, make sure the content is succinct and informative. To set your emails apart from the rest, make a commitment to quality. Create content your customers want to read and then keep it coming. You want your customers to look forward to your emails. Importantly, every email should be error-free. You don’t want to sink your credibility with an email that’s riddled with misspellings and grammatical errors. You’ll also want to vary the kind of content you send. You can’t fill your customers’ inbox with dozens of promotional emails. If you try to sell too hard, you’ll push customers away. Offer an array of content. It helps the company build a relationship with customers. From product tips to a company newsletter, the name of the content game is diversity.

5. Call to action

The point of every email is to get subscribers to take some kind of action. Whether you want them to make a purchase or take an online survey, a clear call to action makes it easy for the recipient to follow through. When you’re creating an email, ask yourself, “What do I want the recipient to do?” If the answer is to make a purchase, you could include a “Shop Now” button in the email. If you want customers to take a survey, you would include a link that takes the recipient directly to the questionnaire. The main thing to remember when creating the call to action is that it should be clear. We’re talking blatantly obvious. Take a look at this email. The call to action is easy to identify. Recipients click on the “Shop now” button, which takes them directly to the online retail mecca in seconds. One of the best ways to create a clear call to action is to use a clickable button.

Tips to creating a strong call to action:

Keep it short: A call to action should be no more than five words; most are only two words. You want something that’s simple and effective. Use active language: You want customers to act now, not two days from now. Use active words to get your customers moving. Phrases like “Purchase now” or “Try our new service today” are good examples. Create a sense of urgency: Give customers a reason to act now. For instance, put a limited time frame on deals so customers won’t wait.

6. Images

There’s an old saying that a picture is worth a thousand words, and it especially holds true in email marketing. Using an image in an email is a great way to appeal to your customer’s visual nature. One of the easiest ways to incorporate images is to highlight your product or service. This email wouldn’t be nearly as effective without the pictures of the product. The images give customers an idea of what the new product looks like. It’s invaluable information for customers and gives them a reason to shop. If you’re trying to market something that isn’t product-related, such as a service, you have to think outside the box. For instance, think about whom your product or service helps and try to use an image that relates. The image complements the text. That should be your goal.

7. Social media buttons

Don’t forget to include social media buttons in your email. You want your customers to engage with your brand as much as possible, so make it easy for them to check out your feeds. Place the Facebook, Twitter and YouTube options near the bottom of your email.

 

Our Emanager software program does more than improve the functionality of your website; we will set you up for marketing success on the web and this includes email marketing.

 

 

 

 

Mobile is Growing.

February 8th, 2019 by TCC No comments »

Mobile Statistics You Need to Know About.

The World Has Gone Mobile. In the United States, of the 260 million adults, 88% have a mobile phone, and roughly half have a tablet.

Mobile phones offer one option to drive sales and conversions. One of the mobile commerce trends that is creating a whole new stream of revenue is tablet users. In the United States, mobile commerce sales on tablets will to grow to $77 billion by 2019. The great thing about sales on tablets is the fact that there is more real estate to work with, giving brands the opportunity to go draw customers into immersive, engaging experiences.

Mobile Coupons

Over 105 million adults in the US used mobile coupons in 2016. This is a clear sign that whether it’s through SMS or push, mobile engagement drives sales directly. With the spread of mobile wallets on Android and iOS continuing to grow, sales on smartphones and tablets will continue to grow.

Important Mobile Commerce and Engagement Statistics You Need to Know About.

  • 75% of Americans bring their phones or tablets to the bathroom.
  • 80% of shoppers admit that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience (Source: Huffington Post)
  • 78% of small businesses attract new customers through social media (Source: Relevanza)
  • 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey)
  • 55% of US Internet users will redeem a digital coupon or code at least once per year (Source: Digital Marketer)
  • 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire)
  • Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017 (Source: CMO Council)
  • 44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices (Source: CMO Council)
  • More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones, 7%, or 2.3 million, of those consumers have made a purchase on their devices, the report finds (Source: Experian Simmons, Mobile Consumer Report)
  • 87% of millennials always have their smartphone at their side, day and night.
  • 78% of millennials spend over 2 hours a day using their smartphones.
  • 68% of millennials consider their smartphone to be a personal device (Source: CMO Council)
  • 46 percent of consumers have used their phone to get product information while in a store (Source: Briabe Media)
  • 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics Mobile Search Insights Study, conducted by ROI Research)
  • 69% of retail executives said mobile is an important strategic initiative (Source: NRF)
  • 79% of smartphone users found it useful to download mobile coupons to their phones (Source: Accenture, reported by Internet Retailer)
  • 73% of consumers find it useful to receive an instant coupon as they pass by an item in a store (Source: Accenture, reported by Internet Retailer)
  • 73% of shoppers with smartphones prefer to reference their mobile device while in-store rather than ask a sales associate for help (Source: Accenture, reported by Internet Retailer)
  • 62% of consumers use their smartphones to search for a store location or directions (Source: IDC Survey)
  • 40% search for price and product information (Source: IDC Survey)
  • 38% check the status of an order, and, while in store (Source: IDC Survey)
  • 32% browse product reviews (Source: IDC Survey)

So what’s the point?

There is not turning back. To stay competitive we all need to keep moving into the future.

Social Media…For Your Business?

October 19th, 2017 by eManagerSite No comments »

The answer is YES.

Using social media outlets can literally open up your company to a whole new corner of the market.

Forming a good connection with your customers will guarantee that customers come back and continue to be satisfied with what your company offers.

The Setting? A girl from college had tweeted last semester that she wished there was something besides coffee that could allow her to stay up all night and study for her final exams.

So then what happened? Red Bull happened to see her tweet soon after and offer her samples of their new products.

Results? When I heard about this from a friend, I was immediately impressed by Red Bull and was curious to see if their new line of drinks could help me focus and concentrate better too. I’m sure the girl from college also thought very positively of Red Bull being so proactive in advertising their product in a very human way.

Why should you listen? People will have opportunities to learn about your business that may never have happened other-wise. people who already know about you could become more loyal. Every social media word you create and send out into the world can open a door leading back to your site. And finally, people like doing business with other people; not with companies.

Points to consider:

  • Like Red Bull, your interactions with customers online has to be personal. The tweets, Instagram photos, or Facebook statuses have to be able bring about an effect on your followers, friends, and fans. Make their heart ache a little by showing a sweet photo of a father and son, just in time for Father’s Day.
  • See what’s trending online and post something about them. These posts will get a bit more attention than usual, so cash in!
  • Promote your company – just try to be as creative as possible. A lot of promotions and advertisements are thinking quite literally outside the side ad boxes on popular websites. It is not only big companies like Red Bull doing this. Notable celebrities like Taylor Swift and Rihanna are always posting on social media outlets, interacting with their fans in this way, and continuously promoting their image. Take a page from their book and do the same for your business.
  • So be consistent with when you post on social media. Don’t post every day for a week and then stop for the next two weeks. Interact with customers and potential partners-be proactive like Red Bull! And stick to your brand!
  • It’s also a good idea to assign only one or two employees to update content on social media outlets. That way the updates will most likely stay focus and consistent with the company brand. And like anything else practice makes perfect so letting one or two employees practice, they should become “Social Media Gurus” in no time!

Keep in mind that every one of these social media platforms are different. Some content on one platform might work great, on another platform they can fall flat. One idea; Check out other businesses that are similar to yours and see what works for them.

 

Would You Like to Sell Products Online?

September 28th, 2017 by TCC No comments »

We understand your needs.

When your goal is to sell products, you need the right infrastructure, navigation, and product descriptions that help make the sale. Selling your products is problem-free when customers can find what they are looking for, understand the product they are buying, and can purchase on demand. The Computer Company provides you with everything it takes to sell products and services online.

In today’s digital economy, people want to conduct business quickly, easily and wherever and whenever they feel like it. Therefore, in order to compete in the 21st century, a company must be conducting business 24/7.9

E-commerce Strategies for Shopping Carts

» Read more: Would You Like to Sell Products Online?

Email Encryption – Why?

September 21st, 2017 by TCC No comments »

Why Should You Consider Getting Email Encryption?

Ensure Your Communications Are Safe & Confidential

When sending emails to customers, employees, or business partners, your business has to ensure that any sensitive information you send is completely secure. Every industry in today’s marketplace has a need for encrypted email communications – simply hoping that no unwelcome eyes are viewing your information is not enough. Keep your emails completely confidential with The Computer Company’s encrypted email services.

Encrypting Your Emails is Easy

 Once our email encryption services are implemented, securing your emails is simple. With a click of a button, your emails can be encrypted and decrypted. Receivers of your encrypted email only have to go to a secure site and create an account to view your email. Once your email receiver has an account, they just login to view any of your subsequent encrypted emails. Your email encryption is easy, simple, and fast thanks to The Computer Company. Best of all, it’s guaranteed to be secure. While other companies may have to worry about hacking, phishing, and other digital threats, your company can rest easy knowing your communications are under lock and key.

Email Encryption Is Especially Important For…

  • Finance – Whether you’re in the finance industry, or simply handle a lot of money in your day-to-day business dealings, email encryption is key to ensure financial information is secure.
  • Government – Government entities need to be more concerned than the average organization about security and privacy of information. Our email encryption services can handle thousands upon thousands of encrypted emails and receiver accounts. The public trusts you – and you can trust us.
  • Healthcare – Patient information is one of the most sensitive issues in the medical field. This is true whether you are a hospital, a clinic, or an insurance company. Allowing this sensitive information to fall in the wrong hands can lead to legal troubles, emotional harm, and even patient illness or death.

Your company can’t afford to have your private and confidential information hijacked by a hacker or a competitor.

Don’t risk your securitycall (860) 635-0500 today to learn more about our secure email encryption service.

The Internet is your best opportunity to increase your business.

September 7th, 2017 by TCC No comments »

The Internet IS your best opportunity to increase your business sales volume.

It still shocks us, how in this day and age, people can be so resistant to doing business on the web. I remember the owner of one apartment complex telling us how he doesn’t “believe in the web.” I wondered, how else are people going to find you? And consider this. He has an average of 10 empty apartments a month. So that’s an average loss of $1200 per unit, times 12 months…$144,000 a year! Wow! He won’t spend a dime on the web. If you are thinking, this doesn’t make sense, you are not alone in that thought.

The importance of growing your business and expanding your Web brand using all the strategic Internet tools available cannot be overstated.

  • Fresh updates
  • Online Videos showing your product or service.
  • SEO – get found by those waiting to buy from you.
  • Social Media.
  • Obtaining quality sales leads and gaining new customers online
  • Expanding market reach, communicating with existing customers
  • And increasing your company’s online sales reach should absolutely be a part of the overall strategic sales and marketing strategy for any business today. Why not?

With the exponential increase in the sheer number of people searching, business employees, B2B buyers, purchasing managers, engineers, and B2C consumers in all corners of the globe, searching the Internet on a daily basis; searching for new products, services, new technologies, and to shop at ecommerce websites online; it is imperative that the sales and marketing message being portrayed in the website be right on target with what they need.

The online marketing message is what sets a business apart from the competition, and provides the means for a website to be found in the search engines for the various keywords specific to each business. And, make no mistake about it, horizontal and vertical markets can be quickly tapped into using the Internet.

It is important not to underestimate the online sales web power of a website. It is the face of your company. It can be one of the most best web marketing strategies and online advertising communications that your company can invest in, which can significantly provide more sales and qualified leads through the various online marketing channels.

Learn 3 ways we can bring you more business –

Call today 800 418 2358.

What are you waiting for? Why wait? Do you want to start bringing in those new customers and sales leads via the Web? With The Computer Companies Web Services we can get your website found online in the search engine results. Contact us today for an online marketing services quote and start bringing in more leads and sales results for your business tomorrow. Utilize the power of the web.

 

 

Are You Keeping Your Data Safe?

August 30th, 2017 by TCC No comments »

How would you answer that question? How can you keep your business information safe?

Sadly, what has happened in the city of Houston this week from the hurricane is an example of what can happen any where and to any business. If businesses have their business data backed up and secure off-site, they will be in a better position to resume business when the time comes. This is where the Cloud Storage Solution come in for most businesses. Why? To have Information Security you need to insure your business data is safe and confidential. It also needs to be quickly available when you need it.

So…. What are the risks to your business data?

No doubt you have seen the news, computers and the information more then ever are vulnerable to wide variety of threats.

Environmental threats. Severe weather can cause outages or knock servers’ offline. Downed lines from a freak autumn snow storm last year left millions in the Northeast without power for several days.

Malicious software. All computers, especially those connected to the internet, are vulnerable to attacks, viruses, worms, Trojans and other malware that can exploit weaknesses and damage data.

  • Cyber crimes from hackers that attack and try to access your computer for malicious reasons.
  • Viruses, Spyware, Ransom-ware are other obvious ones.
  • Unexpected events like old server cables can also take down a business overnight.
  • Human error. Even an employee can accidentally delete critical files.

Unauthorized users. Firewalls and intrusion-detection systems can protect outside users from changing your data or accessing confidential information like human resources and payroll, but the largest risks often come from an organization’s own employees.

Technical failures. Damage to the equipment that stores, processes and transmits information can range from someone tripping over and disconnecting a cable to a catastrophic server crash.

Easy Solution: Keep Your Data Safe in the Cloud with the Computer Company

The Computer Company will provide far better security than most businesses would likely to have in-house. Why? Because the main key to keeping your business data secure is to make sure timely protections are in place. And that’s what we do!

  • Our servers offer robust performance, security, reliability and scalability for all applications.
  • Our flexible configurations allow you to choose the right options and hardware upgrades to optimize performance.
  • Choose from multiple CPU cores, maximum memory and flexible storage.

More organizations are realizing the benefits of co-locating their mission-critical equipment within a data center.

  1. Co-location saves you thousands of dollars each year, not to mention the bother of spending time and energy towards ensuring the optimum performance of your server and your network.
  2. Server co-location leaves you free to concentrate on your core business and better utilize the resources you would have spent on your in-house data center.

The Computer Company’s reliable and secure co-location will grow with you to fit your ever changing needs. We serve clients from coast to coast, using only the highest quality equipment and Internet bandwidth available.

Not only does The Computer Company provide co-location in Connecticut, we offer dedicated servers, data backup, migration and managed hosting services.

Contact The Computer Company at 800 418 2358 for more information.