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Steps to Avoid Losing Business Data

October 12th, 2023

Data loss is a huge business problem that can be avoided by just following a few simple steps.

The data stored on your computer holds immense value, making it imperative to adopt a proactive approach in safeguarding against potential mishaps that may result in financial losses and downtime. We’ve discovered a valuable guideline from werecoverdata.com that we believe can greatly benefit you. Save yourself the trouble by implementing the following tips to fortify your data protection strategy!

Safety tips to avoid data loss

  • Always back up your data, especially when upgrading your system. Make sure that copies of your most important data are being kept off-site
  • Always turn your computer off using the operating system shut down process
  • Always use up-to-date hardware and software utilities for data security, such as virus protections and firewalls
  • Laptops should be operated on a hard and flat surface to allow proper ventilation and to avoid over heating
  • Servers should have fans, ventilation or portable air conditioning systems as close as possible to avoid operating in high temperatures.
  • Allow enough space around the external drive’s cooling fans and remove any items that may block air flow
  • Do not turn off peripheral devices while computer is on, or when disc is active
  • Drives should be stable and stationary when operating. If you have to move your computer – turn it off first
  • When touching or handling the media, make sure to avoid static electricity
  • If you hear unusual sounds coming from your computer, turn it off immediately to avoid further damage.

If Your System Fails, Could You Recover?

Call now to ask questions: 800-418-2358

Disasters do happen.

The question is, when something fails, will it be a temporary inconvenience or a business-shaking crisis?  When a hard drive crashes, can you be back in business in hours? If a natural disaster shuts your network down, can you recover every business-critical application that day?

The Computer Company prevents natural and man-made disasters from becoming computer and business disasters.

  • Replication
  • Off-site Back ups
  • Data Center
  • Business Continuity
  • Remote Office Space

We offer a full range of disaster recovery consulting services, practices, and solutions for your business to prevent many events, minimize any damage, and return your system to its full capabilities as soon as possible.  We do disaster recovery right.

Call now to ask questions: 800-418-2358

 

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Posted in Computer Company News, Websites

Tips for Effective Emailing

August 2nd, 2022

Introduction: Email is an essential form of communication in both our personal and professional lives. Good manners are fundamentally about showing respect for others. When emailing, the same principle is applicable. Be considerate and considerate of your customers’ time. You’ll succeed if your business presents itself in the nicest possible light. 

Here are some tips for effective emailing.emial encryption

Use the subject line. Your subject line is the first line of communication between you and your customers. It says a lot about you, so think carefully about it. Make it clear and concise; don’t over-use any keywords.

Answer questions before they ask. The key to effective emailing is to anticipate your customers’ questions. It’s so easy for people to forget to answer common questions that people will want answers to! Tell people what they’re getting and why they need it.

Easy to read. Keep your email clear and concise by segmenting your message into short, easy-to-read paragraphs. Use action words (instead of words like “ask,” “request,” or “suggest”) to make your message more direct and compelling. Use graphics, photos, and videos to help people understand what you’re talking about.

Use a professional tone. Remember that the person you are emailing is a potential customer or client. Use a professional tone and be respectful of their time. Be concise, brief, and clear. Keep it to just a few paragraphs. Use links to your product or service so if they are interested, it will be easy to get more information. Tell them why you are emailing and what they can expect to get from your message.

Use email to build relationships with your customers. Email is a great way to build relationships with your customers. It’s also an excellent way to keep them informed about what you’re doing and how that fits into their experience with you.

Proofread your message. Before hitting send, take a few minutes to proofread your email for spelling and grammar mistakes. You will get a better response if you don’t send an email that looks professional.

Don’t forget a call to action. If you want the person you are emailing to do something, be sure to include a call to action! For example, if you want them to sign up for your mailing list, use the word “sign” instead of “subscribe.” If you want them to contact you, use the word “contact” instead of “inquire”. Don’t overdo the freebies. The best emails are the ones that don’t try to sell you anything. You will get a better response if you simply ask for something, rather than try to make them feel obligated to give you anything.

If you have a great product or service, tell them what they can expect to get from you.

Your customers will appreciate the effort and think that you value their time. Include links to your website, blog, or social media profiles in the email.

Call Now – The Computer Company offers full managed IT services and break-fix outsourcing to organizations of all sizes.
800-418-2358

 

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Posted in Computer Company Cloud Data Center, Helpful News, Internet Security, Marketing, Websites

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Cybersecurity Against The Dark Web

December 3rd, 2020

We are sharing this article we found on the web because it had a few good reminders about the need for increased security for our businesses.

 

Cybersecurity Against The Dark Web

“Not a second goes by when you, your family or your company aren’t under attack.”
By Neil George
November 20, 2020

Hacks happen to the most conscientious among us. Your credit cards, bank accounts, retailer-held account information and other types of individual identification data and information are all lucrative opportunities for all sorts of bad actors around the globe. And hacks occur every day on a 24/7 basis every second. The Breach Level Index from major defense contractor, Thales (OTCMKTS:THLLY) tracks data hacks. That measure reported more than 9.7 billion record hacks over the trailing six-plus years. And according to the same sources, the U.S. is the leading target, with 85% of all global identity thefts directed at Americans.

Thales goes on to say that on average, hackers hit and steal 75 record every single second of every single day.

And if you think that traditional firewalls and antivirus security keeps you safe? Nope — Thycotic, a Washington-based data security company (private) has interviewed “black hat” hackers, 73% of whom say the traditional security you depend upon is pretty much irrelevant.

And just hacking and getting data, and credit card and every other type of data isn’t the goal of hackers. Using it for fortune or fame is. And this is where the Dark Web – the underbelly of the internet – is there for all of the illicit transactions for any an all bent on mayhem.

The Clock is Ticking
Not a second goes by when you, your family or your company aren’t under attack. Your phone, tablet, laptop wi-fi network and even your smart appliances — if it’s on a network, somebody wants access.

It starts with phishing, where legitimate-looking emails asking for account confirmation can open up hell for those that click “continue.” Malware can embed itself into any device, providing all sorts of tracking or other data. And hackers also know social engineering can get you to willingly click on a link with disaster at the ready.

Article can be read in full here: https://finance.yahoo.com/news/7-cybersecurity-stocks-buy-defense-192726457.html

If you want to increase the protection for your network, please contact The Computer Company at 800 418 2358
To learn more please go to our website http://www.computercompany.net/Networking_Security.htm

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Posted in Computer Company Cloud Data Center, Computer Company News, Internet Security, Websites

Ransomware Assault Threatens US Healthcare System

October 29th, 2020

FBI warns ransomware assault threatens US healthcare system: At least 5 hospitals have been hit this week.

USA TODAY, Michael James, October 28, 2020

Federal agents warned Wednesday that a major ransomware assault is underway against U.S. hospitals, some of which have already been attacked by a shadowy band of cybercriminals.

Ransomware is an increasing threat to U.S. healthcare and has already cost hospitals tens of millions in recent years. A typical attack encrypts important data — such as patient records and billing information — until the hospital agrees to pay an exorbitant sum for ransom, usually in the form of Bitcoin or other digital currency.

Wednesday’s alert came from a joint federal task force that includes the FBI, the U.S. Department of Health and Human Services, and the Cybersecurity and Infrastructure Security Agency (CISA).

At least five hospitals were hit with the ransomware attacks this week, the federal agencies said.

“We are experiencing the most significant cyber security threat we’ve ever seen in the United States,” Charles Carmakal, chief technical officer of the cybersecurity firm Mandiant, said in a statement. He’s concerned that the group may deploy malware to hundreds of hospitals over the next few weeks.

Ransomware attempts jumped 50% in the last three months, over the first half of 2020, and hospitals and health care organizations were the hardest hit, according to a study earlier this year by Check Point research.

Typical attacks demand several hundred thousand dollars and some have demanded $5 million or more, the research group concluded. Hospitals are often targeted because criminals know they are more likely to pay than other businesses. That’s because hospitals can’t shut down for long without impacting patient care.
Contributing: The Associated Press

This article originally appeared on USA TODAY: FBI warns ransomware assault threatens US healthcare system

Cloud Computing for Business
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Call now to ask questions: 800-418-2358

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Posted in Computer Company News, Internet Security, Websites

Mobile is Growing.

February 8th, 2019

Mobile Statistics You Need to Know About.

The World Has Gone Mobile. In the United States, of the 260 million adults, 88% have a mobile phone, and roughly half have a tablet.

Mobile phones offer one option to drive sales and conversions. One of the mobile commerce trends that is creating a whole new stream of revenue is tablet users. In the United States, mobile commerce sales on tablets will to grow to $77 billion by 2019. The great thing about sales on tablets is the fact that there is more real estate to work with, giving brands the opportunity to go draw customers into immersive, engaging experiences.

Mobile Coupons

Over 105 million adults in the US used mobile coupons in 2016. This is a clear sign that whether it’s through SMS or push, mobile engagement drives sales directly. With the spread of mobile wallets on Android and iOS continuing to grow, sales on smartphones and tablets will continue to grow.

Important Mobile Commerce and Engagement Statistics You Need to Know About.

  • 75% of Americans bring their phones or tablets to the bathroom.
  • 80% of shoppers admit that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience (Source: Huffington Post)
  • 78% of small businesses attract new customers through social media (Source: Relevanza)
  • 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey)
  • 55% of US Internet users will redeem a digital coupon or code at least once per year (Source: Digital Marketer)
  • 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire)
  • Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017 (Source: CMO Council)
  • 44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices (Source: CMO Council)
  • More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones, 7%, or 2.3 million, of those consumers have made a purchase on their devices, the report finds (Source: Experian Simmons, Mobile Consumer Report)
  • 87% of millennials always have their smartphone at their side, day and night.
  • 78% of millennials spend over 2 hours a day using their smartphones.
  • 68% of millennials consider their smartphone to be a personal device (Source: CMO Council)
  • 46 percent of consumers have used their phone to get product information while in a store (Source: Briabe Media)
  • 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics Mobile Search Insights Study, conducted by ROI Research)
  • 69% of retail executives said mobile is an important strategic initiative (Source: NRF)
  • 79% of smartphone users found it useful to download mobile coupons to their phones (Source: Accenture, reported by Internet Retailer)
  • 73% of consumers find it useful to receive an instant coupon as they pass by an item in a store (Source: Accenture, reported by Internet Retailer)
  • 73% of shoppers with smartphones prefer to reference their mobile device while in-store rather than ask a sales associate for help (Source: Accenture, reported by Internet Retailer)
  • 62% of consumers use their smartphones to search for a store location or directions (Source: IDC Survey)
  • 40% search for price and product information (Source: IDC Survey)
  • 38% check the status of an order, and, while in store (Source: IDC Survey)
  • 32% browse product reviews (Source: IDC Survey)

So what’s the point?

There is not turning back. To stay competitive we all need to keep moving into the future.

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Posted in Computer Company News, Marketing, Websites

Would You Like to Sell Products Online?

September 28th, 2017

We understand your needs.

When your goal is to sell products, you need the right infrastructure, navigation, and product descriptions that help make the sale. Selling your products is problem-free when customers can find what they are looking for, understand the product they are buying, and can purchase on demand. The Computer Company provides you with everything it takes to sell products and services online.

In today’s digital economy, people want to conduct business quickly, easily and wherever and whenever they feel like it. Therefore, in order to compete in the 21st century, a company must be conducting business 24/7.9

E-commerce Strategies for Shopping Carts

» Read more: Would You Like to Sell Products Online?

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The Internet is your best opportunity to increase your business.

September 7th, 2017

The Internet IS your best opportunity to increase your business sales volume.

It still shocks us, how in this day and age, people can be so resistant to doing business on the web. I remember the owner of one apartment complex telling us how he doesn’t “believe in the web.” I wondered, how else are people going to find you? And consider this. He has an average of 10 empty apartments a month. So that’s an average loss of $1200 per unit, times 12 months…$144,000 a year! Wow! He won’t spend a dime on the web. If you are thinking, this doesn’t make sense, you are not alone in that thought.

The importance of growing your business and expanding your Web brand using all the strategic Internet tools available cannot be overstated.

  • Fresh updates
  • Online Videos showing your product or service.
  • SEO – get found by those waiting to buy from you.
  • Social Media.
  • Obtaining quality sales leads and gaining new customers online
  • Expanding market reach, communicating with existing customers
  • And increasing your company’s online sales reach should absolutely be a part of the overall strategic sales and marketing strategy for any business today. Why not?

With the exponential increase in the sheer number of people searching, business employees, B2B buyers, purchasing managers, engineers, and B2C consumers in all corners of the globe, searching the Internet on a daily basis; searching for new products, services, new technologies, and to shop at ecommerce websites online; it is imperative that the sales and marketing message being portrayed in the website be right on target with what they need.

The online marketing message is what sets a business apart from the competition, and provides the means for a website to be found in the search engines for the various keywords specific to each business. And, make no mistake about it, horizontal and vertical markets can be quickly tapped into using the Internet.

It is important not to underestimate the online sales web power of a website. It is the face of your company. It can be one of the most best web marketing strategies and online advertising communications that your company can invest in, which can significantly provide more sales and qualified leads through the various online marketing channels.

Learn 3 ways we can bring you more business –

Call today 800 418 2358.

What are you waiting for? Why wait? Do you want to start bringing in those new customers and sales leads via the Web? With The Computer Companies Web Services we can get your website found online in the search engine results. Contact us today for an online marketing services quote and start bringing in more leads and sales results for your business tomorrow. Utilize the power of the web.

 

 

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Posted in Marketing, Websites

Are You Keeping Your Data Safe?

August 30th, 2017

How would you answer that question? How can you keep your business information safe?

Sadly, what has happened in the city of Houston this week from the hurricane is an example of what can happen any where and to any business. If businesses have their business data backed up and secure off-site, they will be in a better position to resume business when the time comes. This is where the Cloud Storage Solution come in for most businesses. Why? To have Information Security you need to insure your business data is safe and confidential. It also needs to be quickly available when you need it.

So…. What are the risks to your business data?

No doubt you have seen the news, computers and the information more then ever are vulnerable to wide variety of threats.

Environmental threats. Severe weather can cause outages or knock servers’ offline. Downed lines from a freak autumn snow storm last year left millions in the Northeast without power for several days.

Malicious software. All computers, especially those connected to the internet, are vulnerable to attacks, viruses, worms, Trojans and other malware that can exploit weaknesses and damage data.

  • Cyber crimes from hackers that attack and try to access your computer for malicious reasons.
  • Viruses, Spyware, Ransom-ware are other obvious ones.
  • Unexpected events like old server cables can also take down a business overnight.
  • Human error. Even an employee can accidentally delete critical files.

Unauthorized users. Firewalls and intrusion-detection systems can protect outside users from changing your data or accessing confidential information like human resources and payroll, but the largest risks often come from an organization’s own employees.

Technical failures. Damage to the equipment that stores, processes and transmits information can range from someone tripping over and disconnecting a cable to a catastrophic server crash.

Easy Solution: Keep Your Data Safe in the Cloud with the Computer Company

The Computer Company will provide far better security than most businesses would likely to have in-house. Why? Because the main key to keeping your business data secure is to make sure timely protections are in place. And that’s what we do!

  • Our servers offer robust performance, security, reliability and scalability for all applications.
  • Our flexible configurations allow you to choose the right options and hardware upgrades to optimize performance.
  • Choose from multiple CPU cores, maximum memory and flexible storage.

More organizations are realizing the benefits of co-locating their mission-critical equipment within a data center.

  1. Co-location saves you thousands of dollars each year, not to mention the bother of spending time and energy towards ensuring the optimum performance of your server and your network.
  2. Server co-location leaves you free to concentrate on your core business and better utilize the resources you would have spent on your in-house data center.

The Computer Company’s reliable and secure co-location will grow with you to fit your ever changing needs. We serve clients from coast to coast, using only the highest quality equipment and Internet bandwidth available.

Not only does The Computer Company provide co-location in Connecticut, we offer dedicated servers, data backup, migration and managed hosting services.

Contact The Computer Company at 800 418 2358 for more information.

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Do you know the Big Video SEO Secret?

July 20th, 2017

There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on a winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing.

But the biggest video SEO secret?

Forget about winning a search on Google, win a search on YouTube instead. That is because YouTube is the second biggest search engine in the world, behind Google. Furthermore, the fact that YouTube is so popular, also gives YouTube videos a high ranking in search results on Google and other search engines online.

Why is YouTube so important?

When people have “how to” questions where they need to learn how to do something – how to replace a key on a keyboard, how to defrag a hard drive, how to change a car’s oil – there is a video of it. Or when they want to watch a music video from their favorite band or a scene from their favorite movie, they can find it on YouTube. Why not take advantage of this?

Think about it. Everyone is focusing all their attention on Google, using onsite search engine optimization techniques, trying to win the search for their chosen keywords. But what if it was possible to win search on YouTube instead? Imagine what kind of impact this could have on regular SEO efforts. Start paying attention to the Google search results page and see what shows up near the top of the search results every time. Videos! And not just any videos, but the videos that are most likely to be found during a YouTube search – videos that only have the most basic video SEO done to them will even win search on YouTube, and by default, appear high on the Google search rankings.

Since most people do not even bother to optimize their videos, it is only by luck and happenstance that most videos appear at the top of YouTube’s search in the first place. But by performing some basic video SEO techniques, it is possible to make a video appear high in YouTube’s rankings as well as Google’s.

Video SEO technique #1: Use Keywords in the Video Title. It is not enough to just give the video a clever title. The video needs a descriptive title that people will most likely use during a regular search, like “How to change a keyboard key on a laptop” or “How to change the oil in a car.” This tells Google and YouTube what the most important keywords in the title are.

Video SEO technique #2: Use Keywords in the Description. It is important to use the keywords or key phrase at least once, and possibly twice, in the description of the video. Just like in an optimized blog post, the description tells YouTube (and Google) what the video is about.

Video SEO technique #3: Include Backlinks in the Description. Backlinks are an important part of regular SEO, and should be a part of video SEO as well, being incorporated into the video’s description, which helps boost a website’s ranking. But then, be sure to point several backlinks from other websites to the video.

Video SEO technique #4: Use Transcripts and Subtitles. Another way to include keywords to a video is to include video is one person talking about how to replace keys on a laptop, or is an interview between two people, it is very helpful to include a written transcript as part of the video SEO. When editing a YouTube video, there is a window to upload a transcript or a subtitle file and have it play along with the video. This is additional text that Google and YouTube are able to index and count toward search results, which helps video SEO.

These video SEO techniques allow marketers an advantage. YouTube’s status as the world’s second biggest search engine, will help to ensure your videos show up at the top of the search results in regular Google searches as well as within other search engines, social media and article and press sites online. Follow these steps and begin ranking online!

Want to learn more and incorporate video in to your website contact The Computer Company for more information on how we can assist you. Please contact us today!

800 418 2358

info@computercompany.net

Article originally written by Julie Ann Ross.

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Posted in Marketing, Websites

How To Build a Better Landing Page.

July 12th, 2017

What is a landing page?

Landing pages are pages that are designed for specific marketing products or services. They are usually not a main pages on your web site and it are not part of the global navigation. In some cases the only links to the pages are from marketing content—For example: the call-to-action in an email or a pages found from a search engine results.

1. Landing pages are created for ease of use and simplicity. If a customer cannot find what you intended them to find, there really is no purpose for your landing page. Your landing page must be organized so that main emphasis is placed on the right items and visitors find what they are looking for.

2. The navigation on your landing page should be clear and obvious to the visitor. They should be able to look at your page and know where they are headed when they click on a button. Any other options, or “call to action” steps, should be easy to see and follow.

3. When they take the “call to action” steps, customers should receive some sort of immediate feedback. The page should change when they click on a button or when they mouse over specific content. There needs to be immediate responses to every move and click they make.

4. The layout of your landing page is very important. The content should be clear, consistent, and created based upon the purpose of the visitor. It should also be separated into a few “chunks” instead of staying as one long piece. This allows the reader to quickly scan and read what’s being said.

5. Aside from being readable and maneuverable, it is important that the visitor actually likes what they are seeing. The content should be interesting and easy to understand, and should provide value to the customer; they should feel like they are getting something out of your website. The look and feel should be appealing, the tone should be appropriate for the context of the situation, and ultimately, visitors (potential customers) should feel comfortable and relaxed when visiting your landing page, never anxious or confused.

 

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