Archive for the ‘Marketing’ category

Why it’s Time to move Your business to the Cloud.

May 12th, 2022

The cloud has become an increasingly popular destination for businesses of all sizes in recent years. Cloud computing can save businesses money in a number of ways. For example, by using the cloud, businesses can reduce or eliminate the need to purchase and maintain their own hardware and software.

In addition, businesses can take advantage of economies of scale by sharing resources with other organizations in the cloud. This can result in lower costs for everyone involved.

Reasons Why it’s Time to move Your business to the Cloud.

There are many other good reasons to move your business to the cloud. Here are some of the most important:

  1. Increased Efficiency: Moving your business to the cloud can increase your efficiency by allowing you to work from anywhere in the world with internet access.
  2. Reduced Costs: Cloud-based services typically have lower costs than traditional IT solutions, making them a good choice for small businesses.
  3.  Greater Flexibility: With cloud-based solutions, you can easily add or remove resources as needed, giving you greater flexibility in how you use technology. As your business grows, so do your needs for more storage, bandwidth and processing power. With the cloud, you can easily add more resources as needed without having to invest in costly infrastructure upfront.
  4. Extraordinary Back Up Protection and Disaster Recovery. Our self imposed demand for unmatched backup is key to your protection and our success. (Ask us for details when you’re ready to buy.) The Computer Company’s Cloud Service provides an easy and definitive pathway for data recovery solutions.
  5. Work from any where, any time, any device

With cloud computing, if you’ve got an internet connection, you can be at work. Improves communications, work efficiency and effectiveness. Allows you to fill blank spots in your workday, become more responsive, builds more controlled “think time” and/or “your time” when you want it!

Not moved to the cloud yet?

It’s no secret that businesses are rushing to move their operations to the cloud. The cloud offers a number of benefits, including cost savings, flexibility and agility. But it’s not just businesses that are benefiting from the cloud; consumers are too.

Call The Computer Company at 800.418.2358 

We are happy to answer any question you may have.

Moving Your Company to the Cloud

December 7th, 2021

The buzzword is out there and everyone is doing it.
Now it’s time for you to take the first step.

Today users can work without knowing the location and other details of the computing infrastructure. Cloud computing services and cloud storage deliver software applications, data access, data administration and storage for everyday businesses saving time and money. Because your server will be part of the cloud you will access your data from anywhere at any time.

Do you require a hosting company that is flexible enough to meet your unique environment? The Computer Company will work with you to architect a design that provides the necessary bandwidth, processing power and storage so your business can seamlessly operate in the cloud.

There are many benefits to moving your business to the cloud:
  • The flexibility of connection options. This means you get access to your data while you are off-site, employees can connect to their virtual office, quickly and easily.
  • Collaboration efficiency. Employees can communicate and share work more easily.
  • Automatic updates. You get the latest technology, up-to-date software, servers upgrades, and computer processing power.
  • Reduced costs (everyone’s favorite!). Moving to cloud computing usually will reduce the cost of managing and maintaining your IT systems.
  • Flexibility for sizing. Your business will have the flexibility required as your needs change for your software and storage.
  • Business continuity. You can relax knowing that you are protecting your data and systems.
The points below are from an article written by James A. Martin, PCWorld contributing editor

Cloud Computing.

For some, the term is wildly nebulous. For others, cloud computing instantly raises concerns about security and reliability. After all, Gmail, a popular cloud-based e-mail service has endured some high-profile outages.

Before you dismiss the cloud as a lot of vapor, though, listen to what small-business people told us about their experiences with it:

  • “We saved over $4000 in up-front costs by moving to an entirely cloud-based solution [for e-mail, Web hosting, virus protection, and more]. We were also able to substantially reduce our power bill and the costs needed to maintain and upgrade hardware.”
  • “As a non-IT person, I find cloud-based applications easier to set up and use than many computer applications, and I don’t need to rely on internal IT support as much for assistance.”
  • “A power surge nearly destroyed our in-house e-mail server. Had we not recovered it, a great deal of historical knowledge and valuable information would have been lost forever, not to mention the lost productivity for days or weeks. Now we have a secure, redundant, cloud e-mail system we can access anywhere, anytime, with a consistent interface, and it’s made our business stronger.”

Small businesses looking to cut computing costs and improve efficiency are finding the many benefits of Internet-based software and services increasingly attractive. Cloud computing evolved as a term to describe free or subscription-based services delivered in real time over the Internet.

Cloud Computing can refer to software as a service, to file storage, synchronization, backup, other utility computing, and to infrastructure as a service.

 

The Computer Company is now approved as a Microsoft Office 365 GCC Partner!

June 30th, 2021

What’s New?

The Computer Company is now approved as a Microsoft Office 365 GCC Partner!
What this means to you is we can now offer you GCC licensing options. What is Microsoft Office 365 GCC? It stands for Microsoft 365 Government Community Cloud High (GCC High).

To meet the unique and evolving requirements of the United States Department of Defense, as well as contractors holding or processing DoD-controlled unclassified information (CUI) or subject to International Traffic in Arms Regulations (ITAR), Microsoft offers GCC High and DoD environments. And now you can have Microsoft Office 365 GCC for your business.

The Office 365 US Government service description is designed to serve as an overlay to the general Office 365 service description. It defines the unique commitments and differences compared to Office 365 for enterprise offerings. Microsoft reminds you not to share any controlled, sensitive, or confidential information with customer support personnel as part of your support incident when using Office 365 GCC High/DOD, at least until you confirm the support agent’s authorization to view or access such data.


 

So, find out how you can save money AND get this high security for your business.

Call today – 800.418.2358

How do Cloud Computing Services Save You Time and Money?

June 14th, 2021

The buzz word is out there and everyone is doing it.
Now it’s time for you to take the first step.

Today users can work without knowing the location and other details of the computing infrastructure. Cloud computing services and cloud storage deliver software applications, data access, data administration and storage for everyday businesses saving time and money.

Because your server will be part of the cloud you will access your data from anywhere at any time.

Please watch video.

There are many benefits to moving your business to the cloud.
So How do Cloud Computing Services save time and money?

  • Flexibility of connection options. Access to your data while you are off-site, employees can connect to their virtual office, quickly and easily.
  • Automatic updates. Latest technology, up-to-date software, servers upgrades and computer processing power.
  • Reduced costs (everyone’s favorite!). Moving to cloud computing usually will reduce your cost of managing and maintaining your IT systems.
  • Flexibility for sizing. Your business will have the flexibility required as your needs change for your software and storage.
  • Business continuity. You can relax knowing that you are protecting your data and systems.
  • Collaboration efficiency. Employees can communicate and share work more easily.

Please watch video.

We look forward to hearing from you!

How to Work from Home?

October 27th, 2020

Today many businesses need to “Work from Home” to keep the business running.  Is it time for your business to move to the cloud? Cloud computing increases efficiency, helps improve cash flow and offers many more benefits…

Check out ten of the best below.
By-the-way, any three of the benefits would be enough to convince many businesses to move their business into the cloud. But when you add up all ten? It’s time.

1. Work from home during the Coronavirus

With cloud computing, if you’ve got an internet connection, you and your employees can be at work. And with most serious cloud services offering mobile apps, you’re not restricted by which device you’ve got to hand.

The result? Businesses can offer more flexible working perks to employees so they can enjoy the work-life balance that suits them – without productivity taking a hit. One study reported that 42% of workers would swap a portion of their pay for the ability to telecommute. On average they’d be willing to take a 6% pay

2. Disaster recovery

Businesses of all sizes should be investing in robust disaster recovery, but for smaller businesses that lack the required cash and expertise, this is often more an ideal than the reality. Cloud is now helping more organisations buck that trend. According to Aberdeen Group, small businesses are twice as likely as larger companies to have implemented cloud-based backup and recovery solutions that save time, avoid large up-front investment and roll up third-party expertise as part of the deal.

3. Security

Lost laptops are a billion dollar business problem. And potentially greater than the loss of an expensive piece of kit is the loss of the sensitive data inside it. Cloud computing gives you greater security when this happens. Because your data is stored in the cloud, you can access it no matter what happens to your machine. And you can even remotely wipe data from lost laptops so it doesn’t get into the wrong hands.

4. Capital-expenditure Free

Cloud computing cuts out the high cost of hardware. You simply pay as you go and enjoy a subscription-based model that’s kind to your cash flow. Add to that the ease of setup and management and suddenly your scary, hairy IT project looks at lot friendlier. It’s never been easier to take the first step to cloud adoption.

5. Increased collaboration

When your teams can access, edit and share documents anytime, from anywhere, they’re able to do more together, and do it better. Cloud-based workflow and file sharing apps help them make updates in real time and gives them full visibility of their collaborations.

6. Flexibility

Cloud-based services are ideal for businesses with growing bandwidth demands. If your needs increase it’s easy to scale up your cloud capacity, drawing on the service’s remote servers. Likewise, if you need to scale down again, the flexibility is baked into the service. This level of agility can give businesses using cloud computing a real advantage over competitors – it’s not surprising that CIOs and IT Directors rank ‘operational agility’ as a top driver for cloud adoption.

7. Document control

The more employees and partners collaborate on documents, the greater the need for watertight document control. Before the cloud, workers had to send files back and forth as email attachments to be worked on by one user at a time. Sooner or later – usually sooner – you end up with a mess of conflicting file content, formats and titles.

And as even the smallest companies become more global, the scope for complication rises. According to one study, “73% of knowledge workers collaborate with people in different time zones and regions at least monthly”.

When you make the move to cloud computing, all files are stored centrally and everyone sees one version of the truth. Greater visibility means improved collaboration, which ultimately means better work and a healthier bottom line. If you’re still relying on the old way, it could be time to try something a little more streamlined.

8. Automatic software updates

The beauty of cloud computing is that the servers are off-premise, out of sight and out of your hair. Suppliers take care of them for you and roll out regular software updates – including security updates – so you don’t have to worry about wasting time maintaining the system yourself. Leaving you free to focus on the things that matter, like growing your business.

9. Competitiveness

Wish there was a simple step you could take to become more competitive? Moving to the cloud gives access to enterprise-class technology, for everyone. It also allows smaller businesses to act faster than big, established competitors. Pay-as-you-go service and cloud business applications mean small outfits can run with the big boys, and disrupt the market, while remaining lean and nimble. David now packs a Goliath-sized punch.

10. Environmentally friendly

While the above points spell out the benefits of cloud computing for your business, moving to the cloud isn’t an entirely selfish act. The environment gets a little love too. When your cloud needs fluctuate, your server capacity scales up and down to fit. So you only use the energy you need and you don’t leave over sized carbon footprints. This is something close to our hearts at Salesforce, where we try our best to create sustainable solutions with minimal environmental impact.

Not moved to the cloud yet?

Any three of the above benefits would be enough to convince many businesses to move their business into the cloud. But when you add up all ten? It’s time.

 

(this article was re-posted from: Salesforce UK)

Top Ten Reasons Why businesses are moving to the Cloud.

September 4th, 2020

Why are businesses moving to the cloud?

Top ten reasons. 

1. Work from any where, any time, any device

With cloud computing, if you’ve got an internet connection, you can be at workImproves communications, work efficiency and effectiveness. Allows you to fill blank spots in your workday, become more responsive, builds more controlled “think time”  and/or “your time” when you want it!

2. Security

Because your files are stored in the cloud, you will have comfort in the knowledge that your business’s computing-server hardware, software and stored electronic data is protected in a 21st century “state of the art” fortified environment  with certified personnel oversight 24 hours a day, every day, year round!

3. Cut Hardware Cost

Cloud computing cuts out the high cost of hardware. Eliminates any or all “mainframe” computing costs, regardless of growth and fluctuations in business or data!  Provides for multi-year cost containment regarding computing and storage. You simply pay for what you need. All the management and setup is done by us.

4. Low Per User Core Pricing

Our controlled and focused growth ambitions together with private ownership allow for a favorable pricing environment which we are pleased to share with you.

5. Extraordinary Back Up Protection and Disaster Recovery

Our self imposed demand for unmatched backup is key to your protection and our success. (Ask us for details when you’re ready to buy.) The Computer Company’s Cloud Service provides an easy and definitive pathway for data recovery solutions.

6. Support Expediency

Our goal is to have you utilize our services when needed and when you cannot or wish not to provide them yourselves.

We are currently developing an ” IT ASSOCIATE Program for back up within your business. IT Associates will be trained by us to help you internally directly or indirectly for IT support.  

7. Customer Growth and Retention

SAFETY SELLS! Your customers and prospects hear and may experience loss caused by lax security anywhere. The safer their information is with you, the better they will feel about you.

Whether the security is tied to weather, storms, electrical power or to cyberspace intrusion, hacking or internet fraud, safety sells.

8. Automatic software updates

We do the server and security back ups for you. Leaving you free to focus on the things that matter more, like growing your business.

9. Vantage Position

The Computer Company’s Cloud Service has an OUTSTANDING LEGACY AS A  DATA CENTER AND IT PROVIDER.

The Computer Company Inc. has been an active IT provider since the mid 1990’s and a pioneer in the Cloud since the early 2000’s. We are in the unique position of not only hosting you in TCC Cloud but also in Amazon, Microsoft and other clouds. Conversely, we can provide full IT services and work with your choice of community IT provider. Transitions to and from your own private Cloud is a specialty along with transition planning based on your timing. We are positioned to meet your needs.

10. Rewards

We can help you reduce or even eliminate your TCC cloud costs!  How?
You help us by finding new customers, and we credit your account.

Not moved to the cloud yet?

It’s time.

Email Encryption – Protect your Business

October 1st, 2019

Often businesses gather customer information and exchange emails with private information with customers, including details such as names, address, phone numbers, bank account details and credit card numbers.

The problem is that many companies conduct business through unsecured email.

What does this mean to you?

It means if someone intercepts your email they can steal your personal and financial data. Big problem! Because the stolen data can be used by the criminals for online purchasing or total identity theft.

For example, a few years back…

Target customers were hit in major credit card security breach (imagine if that was YOUR business!?)

Payment card information was stolen from an unknown number of Target Corp. customers starting on the busy Black Friday weekend. The Secret Service is investigating, according to a spokesman for the agency, which safeguards the nation’s payment systems. Target officials did not respond to requests for comment.

  • The breach involved nearly all of Target’s 1,797 stores in the United States.
  • The report said that at least 1 million payment cards were thought to have been stolen before Target uncovered the operation, but that the number could be significantly higher.

When all is said, and done, this one will put its mark up there with some of the largest retail breaches to date. As noted this has already happened to larger companies such as Target, Citibank and Sony, and should cause small business owners to think seriously about email security.

So, what can you do?

One of the easiest options is email encryption, did we mention it is easy? Yes, real easy.

Why do it? Email encryption offers you an extra layer of security, as the data inside the email is secured and cannot be opened or read by anyone who is not authorized to do so.

The software is available today from The Computer Company and it is a good investment as it offers the necessary protection.

  1. Host-based encryption software is where you set up an email domain on the server of the data encryption company to provide your business the needed security.
  2. This method can also be used to guard your system against spam, viruses and phishing attacks which is also a welcome added option.
  3. This is a good way of keeping virus attachments away from your system and it also prevents hackers getting into your system and then sending out spam from your system.
  4. It can also help to stop the hackers sending phishing emails from your company for financial gain.
  5. Encryption software is definitely worth considering for your business as it can keep your emails secure and also save you money by preventing the theft of your data.

For a free evaluation of your circumstances or a demonstration of our email encryption solution please contact us today.

Call the Direct Help Line :: 800.418.2358

Tips for Small Businesses on Taking a Leap with Tech

July 17th, 2019

If you’re putting off investing in technology that could enhance your practices, the time has come to reconsider.  These days, there are tools available within every small business owner’s budget, and frankly, doing without will eventually catch up with you.  Either you’ll lose out to your competition because you can’t keep up, or you’ll experience a data loss that takes things to a grinding halt – and perhaps undoes your company completely.  Read on for practical solutions that keep you relevant, secure, and thriving.

Why you need a data loss prevention program

If you never experienced a data breach, thank your lucky stars.  As CPO Magazine explains, hackers are hungrily targeting small businesses these days, stealing personal data like bank account information, credit card numbers, and email addresses.  This can leave you with a heap of trouble.  Not only could it ruin your day, it could ruin your company.  Some statistics indicate 60 percent of small businesses close within 6 months of a cyberattack.  Even if it doesn’t put you under, it’s lost income, with data breach costs coming in between $84,000 and $148,000.

This is where a data loss prevention program, or DLP, comes in.  Basically, DLP is establishing protocol and tools for managing your sensitive data to prevent loss.  In the event there is a breach, it guides how you’ll respond to minimize damage.  Not only can DLP help keep your company viable, it can equate to adhering with government regulations.

If you don’t have a cybersecurity expert on staff, it’s important to research your options and get a program in place.  Think of it as an investment to not only keep you current and compliant, but also protect your company from failure.  To learn more, you can read through this guide from Digital Guardian.

How to streamline productivity

Keeping your small business safe from hackers is just the tip of the iceberg.  When it comes to projects within your team, technology can take productivity, organization, and communication to the next level.  With that in mind, consider adding task management tools to your small business’s repertoire.

Task management tools are online project management platforms that allow you to assign work, track time, set deadlines, and so forth, from whatever device you choose.  There is everything from drag-and-drop capability, to snapshots of team members’ progress from anywhere, and at any time.  It means reducing meeting agendas and shortening turnaround time, so you can ultimately take on more clients and raise your bottom line.

Rethink marketing strategies

Marketing changed dramatically in the last decade.  As explained by The Guardian, the effectiveness of print advertising is eroding tremendously and being replaced by digital marketing strategies.  You should carefully examine how you’re conducting customer outreach and how you can expand sales.  By going digital, you can expand your options, boost engagement, and lift brand recognition.

One of the more effective digital marketing options for small businesses is email.  While nobody with a significant customer base has time to type up a note to each customer individually, there are email marketing services that can do this on your behalf.  They can even target specific segments of your subscriber list, then tailor content to appeal to their needs, tracking and adjusting what is opened so recipients stay interested in what you’re offering.

Social media is another digital marketing option worthy of your exploration.  Beyond basic posts from your business page, you can delve into advertising to specific demographics, customize posts, and sort responses, ensuring you’re catching followers’ attention instead of being dropped to the bottom of their newsfeed.  It means staying relevant, eye catching, and ultimately boosting sales.

Investing in technology is no longer a luxury for small business owners.  DLP, task management tools, and digital marketing options are keys to your ongoing success.  Make sure you invest in a few appropriate services and tools, before your company is left behind.

Article Contributed by
Gloria Martinez

 

7 Steps for creating an Email Campaign

March 27th, 2019

Every email your business sends has the potential to build relationships and boost sales.

Emanager has created a guide that breaks down seven components of an email. With this handy information, you’ll be on your way to creating successful email campaigns in no time with Emanager.

1. From label

We start with the “from” label. Everyone pays attention to where an email comes from, it’s the first thing a person sees when they scan their inbox. Since this is such an important piece of inbox real estate, you want to make sure that the from label matches your company name, or whoever your recipient signed up to hear from when they subscribed to your list.

2. Subject line

When an email lands in your inbox, you decide whether or not you’re going to open it in a matter of seconds, right? The main thing you base your decision on is the subject line. Your customers do the same. This is why subject lines are so important. The subject line has one goal… Catch interest so they open the email! Keep it short. Don’t overuse punctuation (i.e. !!!) or symbols. Don’t use all caps. The subject MUST be interesting.

3. Pre-header

The pre-header is like a subject line’s sidekick. It’s the first line of text in your email. Some email programs, like Gmail or mobile phones, include the pre-header after the subject line so the reader can get a little more information before opening the email. See the grey text after the subject line? That’s the pre-header it’s another way to grab attention. Whether it’s displayed next to the subject line or not, that first sentence in your email is vital. You want customers to keep reading. Try to write something that builds on the subject line and tells readers exactly what the email is about.

4. Content

Now it’s time to get to the meat of your email marketing: content. The message that you create should provide value to your customer. Teach them about your business, offer a promotional deal, or keep them informed about new products or services. Whatever your goal is, make sure the content is succinct and informative. To set your emails apart from the rest, make a commitment to quality. Create content your customers want to read and then keep it coming. You want your customers to look forward to your emails. Importantly, every email should be error-free. You don’t want to sink your credibility with an email that’s riddled with misspellings and grammatical errors. You’ll also want to vary the kind of content you send. You can’t fill your customers’ inbox with dozens of promotional emails. If you try to sell too hard, you’ll push customers away. Offer an array of content. It helps the company build a relationship with customers. From product tips to a company newsletter, the name of the content game is diversity.

5. Call to action

The point of every email is to get subscribers to take some kind of action. Whether you want them to make a purchase or take an online survey, a clear call to action makes it easy for the recipient to follow through. When you’re creating an email, ask yourself, “What do I want the recipient to do?” If the answer is to make a purchase, you could include a “Shop Now” button in the email. If you want customers to take a survey, you would include a link that takes the recipient directly to the questionnaire. The main thing to remember when creating the call to action is that it should be clear. We’re talking blatantly obvious. Take a look at this email. The call to action is easy to identify. Recipients click on the “Shop now” button, which takes them directly to the online retail mecca in seconds. One of the best ways to create a clear call to action is to use a clickable button.

Tips to creating a strong call to action:

Keep it short: A call to action should be no more than five words; most are only two words. You want something that’s simple and effective. Use active language: You want customers to act now, not two days from now. Use active words to get your customers moving. Phrases like “Purchase now” or “Try our new service today” are good examples. Create a sense of urgency: Give customers a reason to act now. For instance, put a limited time frame on deals so customers won’t wait.

6. Images

There’s an old saying that a picture is worth a thousand words, and it especially holds true in email marketing. Using an image in an email is a great way to appeal to your customer’s visual nature. One of the easiest ways to incorporate images is to highlight your product or service. This email wouldn’t be nearly as effective without the pictures of the product. The images give customers an idea of what the new product looks like. It’s invaluable information for customers and gives them a reason to shop. If you’re trying to market something that isn’t product-related, such as a service, you have to think outside the box. For instance, think about whom your product or service helps and try to use an image that relates. The image complements the text. That should be your goal.

7. Social media buttons

Don’t forget to include social media buttons in your email. You want your customers to engage with your brand as much as possible, so make it easy for them to check out your feeds. Place the Facebook, Twitter and YouTube options near the bottom of your email.

 

Our Emanager software program does more than improve the functionality of your website; we will set you up for marketing success on the web and this includes email marketing.

 

 

 

 

Mobile is Growing.

February 8th, 2019

Mobile Statistics You Need to Know About.

The World Has Gone Mobile. In the United States, of the 260 million adults, 88% have a mobile phone, and roughly half have a tablet.

Mobile phones offer one option to drive sales and conversions. One of the mobile commerce trends that is creating a whole new stream of revenue is tablet users. In the United States, mobile commerce sales on tablets will to grow to $77 billion by 2019. The great thing about sales on tablets is the fact that there is more real estate to work with, giving brands the opportunity to go draw customers into immersive, engaging experiences.

Mobile Coupons

Over 105 million adults in the US used mobile coupons in 2016. This is a clear sign that whether it’s through SMS or push, mobile engagement drives sales directly. With the spread of mobile wallets on Android and iOS continuing to grow, sales on smartphones and tablets will continue to grow.

Important Mobile Commerce and Engagement Statistics You Need to Know About.

  • 75% of Americans bring their phones or tablets to the bathroom.
  • 80% of shoppers admit that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience (Source: Huffington Post)
  • 78% of small businesses attract new customers through social media (Source: Relevanza)
  • 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey)
  • 55% of US Internet users will redeem a digital coupon or code at least once per year (Source: Digital Marketer)
  • 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire)
  • Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017 (Source: CMO Council)
  • 44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices (Source: CMO Council)
  • More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones, 7%, or 2.3 million, of those consumers have made a purchase on their devices, the report finds (Source: Experian Simmons, Mobile Consumer Report)
  • 87% of millennials always have their smartphone at their side, day and night.
  • 78% of millennials spend over 2 hours a day using their smartphones.
  • 68% of millennials consider their smartphone to be a personal device (Source: CMO Council)
  • 46 percent of consumers have used their phone to get product information while in a store (Source: Briabe Media)
  • 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics Mobile Search Insights Study, conducted by ROI Research)
  • 69% of retail executives said mobile is an important strategic initiative (Source: NRF)
  • 79% of smartphone users found it useful to download mobile coupons to their phones (Source: Accenture, reported by Internet Retailer)
  • 73% of consumers find it useful to receive an instant coupon as they pass by an item in a store (Source: Accenture, reported by Internet Retailer)
  • 73% of shoppers with smartphones prefer to reference their mobile device while in-store rather than ask a sales associate for help (Source: Accenture, reported by Internet Retailer)
  • 62% of consumers use their smartphones to search for a store location or directions (Source: IDC Survey)
  • 40% search for price and product information (Source: IDC Survey)
  • 38% check the status of an order, and, while in store (Source: IDC Survey)
  • 32% browse product reviews (Source: IDC Survey)

So what’s the point?

There is not turning back. To stay competitive we all need to keep moving into the future.