Archive for the ‘Marketing’ category

Email security breaches are common. Protect your business with our email encryption service.

September 19th, 2022

Often businesses gather customer information and exchange emails with private information with customers, including details such as names, address, phone numbers, bank account details and credit card numbers.

The problem is that many companies conduct business through unsecured email.

What does this mean to you?

It means if someone intercepts your email they can steal your personal and financial data. Big problem! Because the stolen data can be used by the criminals for online purchasing or total identity theft.

For example, a few years back…

Target customers were hit in major credit card security breach (imagine if that was YOUR business!?)

Payment card information was stolen from an unknown number of Target Corp. customers starting on the busy Black Friday weekend. The Secret Service is investigating, according to a spokesman for the agency, which safeguards the nation’s payment systems. Target officials did not respond to requests for comment.

  • The breach involved nearly all of Target’s 1,797 stores in the United States.
  • The report said that at least 1 million payment cards were thought to have been stolen before Target uncovered the operation, but that the number could be significantly higher.

When all is said, and done, this one will put its mark up there with some of the largest retail breaches to date. As noted this has already happened to larger companies such as Target, Citibank and Sony, and should cause small business owners to think seriously about email security.

So, what can you do?

One of the easiest options is email encryption, did we mention it is easy? Yes, real easy.

We offer 24/7 customer support to help you troubleshoot any issues. Our service will protect your business from data breaches and cyber attacks.

Why do it? Email encryption offers you an extra layer of security, as the data inside the email is secured and cannot be opened or read by anyone who is not authorized to do so.

The software is available today from The Computer Company and it is a good investment as it offers the necessary protection.

  1. Host-based encryption software is where you set up an email domain on the server of the data encryption company to provide your business the needed security.
  2. This method can also be used to guard your system against spam, viruses and phishing attacks which is also a welcome added option.
  3. This is a good way of keeping virus attachments away from your system and it also prevents hackers getting into your system and then sending out spam from your system.
  4. It can also help to stop the hackers sending phishing emails from your company for financial gain.
  5. Encryption software is definitely worth considering for your business as it can keep your emails secure and also save you money by preventing the theft of your data.

For a free evaluation of your circumstances or a demonstration of our email encryption solution please contact us today.

Call the Direct Help Line :: 800.418.2358

Tips for Effective Emailing

August 2nd, 2022

Introduction: Email is an essential form of communication in both our personal and professional lives. Good manners are fundamentally about showing respect for others. When emailing, the same principle is applicable. Be considerate and considerate of your customers’ time. You’ll succeed if your business presents itself in the nicest possible light. 

Here are some tips for effective emailing.emial encryption

Use the subject line. Your subject line is the first line of communication between you and your customers. It says a lot about you, so think carefully about it. Make it clear and concise; don’t over-use any keywords.

Answer questions before they ask. The key to effective emailing is to anticipate your customers’ questions. It’s so easy for people to forget to answer common questions that people will want answers to! Tell people what they’re getting and why they need it.

Easy to read. Keep your email clear and concise by segmenting your message into short, easy-to-read paragraphs. Use action words (instead of words like “ask,” “request,” or “suggest”) to make your message more direct and compelling. Use graphics, photos, and videos to help people understand what you’re talking about.

Use a professional tone. Remember that the person you are emailing is a potential customer or client. Use a professional tone and be respectful of their time. Be concise, brief, and clear. Keep it to just a few paragraphs. Use links to your product or service so if they are interested, it will be easy to get more information. Tell them why you are emailing and what they can expect to get from your message.

Use email to build relationships with your customers. Email is a great way to build relationships with your customers. It’s also an excellent way to keep them informed about what you’re doing and how that fits into their experience with you.

Proofread your message. Before hitting send, take a few minutes to proofread your email for spelling and grammar mistakes. You will get a better response if you don’t send an email that looks professional.

Don’t forget a call to action. If you want the person you are emailing to do something, be sure to include a call to action! For example, if you want them to sign up for your mailing list, use the word “sign” instead of “subscribe.” If you want them to contact you, use the word “contact” instead of “inquire”. Don’t overdo the freebies. The best emails are the ones that don’t try to sell you anything. You will get a better response if you simply ask for something, rather than try to make them feel obligated to give you anything.

If you have a great product or service, tell them what they can expect to get from you.

Your customers will appreciate the effort and think that you value their time. Include links to your website, blog, or social media profiles in the email.

Call Now – The Computer Company offers full managed IT services and break-fix outsourcing to organizations of all sizes.
800-418-2358

 

Email Encryption – Protect your Business from Hackers!

June 29th, 2022

Often, businesses gather customer information and exchange emails with private information with customers, including details such as names, addresses, phone numbers, bank account details, and credit card numbers.

The problem is that many companies conduct business through unsecured email.

What does this mean to you?

It means that when you email a company, you’re putting your data at risk.

If you use an unsecured email account, those emails can be accessed by other people. Whether they are hackers or foreign government agents, they could intercept the messages and gain access to sensitive information.

  • They can steal your personal and financial data. Big problem!
  • Also, the stolen data can be used by criminals for online purchasing or total identity theft.

For example, a few years back…

Target customers were hit by a major credit card security breach (imagine if that was YOUR business?)

Payment card information was stolen from an unknown number of Target Corp. customers starting on the busiest Black Friday weekend. The Secret Service is investigating, according to a spokesman for the agency, which safeguards the nation’s payment systems. Target officials did not respond to requests for comment.

  • The breach involved nearly all of Target’s 1,797 stores in the United States!
  • The report said that at least 1 million payment cards were thought to have been stolen before Target uncovered the operation, but that the number could be significantly higher.

When all is said and done, this one will put its mark up there with some of the largest retail breaches to date. As noted, this has already happened to larger companies such as Target, Citibank, and Sony, and should cause small business owners to think seriously about email security.

  • The Hacking Team was just one of many security vendors that sold or gave away hacking tools to criminals. In 2014, the FBI uncovered evidence that the Chinese government had been selling hacking tools to criminal groups for years. It wasn’t just the Chinese government either, security vendors were also selling their hacking tools to criminals. The problem with this is that it could be anyone out there buying or selling these tools. It’s not as if there’s a shortage of hackers wanting to attack others, there’s always someone out there that wants to ruin your day.

So, what can you do?

One of the easiest options is email encryption. Did we mention it is easy? Yes, it’s really easy.

Why do it?

Email encryption offers you an extra layer of security, as the data inside the email is secured and cannot be opened or read by anyone who is not authorized to do so.

The email software is available today from The Computer Company, and it is a good investment as it offers the necessary protection. The software is easy to install and use, and not only does it offer you encryption, but also the ability to easily access your email from any computer in the world.

For a free evaluation or a demonstration of our email encryption solution, please contact us today.

Call the Direct Help Line :: 800.418.2358

Why it’s Time to move Your business to the Cloud.

May 12th, 2022

The cloud has become an increasingly popular destination for businesses of all sizes in recent years. Cloud computing can save businesses money in a number of ways. For example, by using the cloud, businesses can reduce or eliminate the need to purchase and maintain their own hardware and software.

In addition, businesses can take advantage of economies of scale by sharing resources with other organizations in the cloud. This can result in lower costs for everyone involved.

Reasons Why it’s Time to move Your business to the Cloud.

There are many other good reasons to move your business to the cloud. Here are some of the most important:

  1. Increased Efficiency: Moving your business to the cloud can increase your efficiency by allowing you to work from anywhere in the world with internet access.
  2. Reduced Costs: Cloud-based services typically have lower costs than traditional IT solutions, making them a good choice for small businesses.
  3.  Greater Flexibility: With cloud-based solutions, you can easily add or remove resources as needed, giving you greater flexibility in how you use technology. As your business grows, so do your needs for more storage, bandwidth and processing power. With the cloud, you can easily add more resources as needed without having to invest in costly infrastructure upfront.
  4. Extraordinary Back Up Protection and Disaster Recovery. Our self imposed demand for unmatched backup is key to your protection and our success. (Ask us for details when you’re ready to buy.) The Computer Company’s Cloud Service provides an easy and definitive pathway for data recovery solutions.
  5. Work from any where, any time, any device

With cloud computing, if you’ve got an internet connection, you can be at work. Improves communications, work efficiency and effectiveness. Allows you to fill blank spots in your workday, become more responsive, builds more controlled “think time” and/or “your time” when you want it!

Not moved to the cloud yet?

It’s no secret that businesses are rushing to move their operations to the cloud. The cloud offers a number of benefits, including cost savings, flexibility and agility. But it’s not just businesses that are benefiting from the cloud; consumers are too.

Call The Computer Company at 800.418.2358 

We are happy to answer any question you may have.

Moving Your Company to the Cloud

December 7th, 2021

The buzzword is out there and everyone is doing it.
Now it’s time for you to take the first step.

Today users can work without knowing the location and other details of the computing infrastructure. Cloud computing services and cloud storage deliver software applications, data access, data administration and storage for everyday businesses saving time and money. Because your server will be part of the cloud you will access your data from anywhere at any time.

Do you require a hosting company that is flexible enough to meet your unique environment? The Computer Company will work with you to architect a design that provides the necessary bandwidth, processing power and storage so your business can seamlessly operate in the cloud.

There are many benefits to moving your business to the cloud:
  • The flexibility of connection options. This means you get access to your data while you are off-site, employees can connect to their virtual office, quickly and easily.
  • Collaboration efficiency. Employees can communicate and share work more easily.
  • Automatic updates. You get the latest technology, up-to-date software, servers upgrades, and computer processing power.
  • Reduced costs (everyone’s favorite!). Moving to cloud computing usually will reduce the cost of managing and maintaining your IT systems.
  • Flexibility for sizing. Your business will have the flexibility required as your needs change for your software and storage.
  • Business continuity. You can relax knowing that you are protecting your data and systems.
The points below are from an article written by James A. Martin, PCWorld contributing editor

Cloud Computing.

For some, the term is wildly nebulous. For others, cloud computing instantly raises concerns about security and reliability. After all, Gmail, a popular cloud-based e-mail service has endured some high-profile outages.

Before you dismiss the cloud as a lot of vapor, though, listen to what small-business people told us about their experiences with it:

  • “We saved over $4000 in up-front costs by moving to an entirely cloud-based solution [for e-mail, Web hosting, virus protection, and more]. We were also able to substantially reduce our power bill and the costs needed to maintain and upgrade hardware.”
  • “As a non-IT person, I find cloud-based applications easier to set up and use than many computer applications, and I don’t need to rely on internal IT support as much for assistance.”
  • “A power surge nearly destroyed our in-house e-mail server. Had we not recovered it, a great deal of historical knowledge and valuable information would have been lost forever, not to mention the lost productivity for days or weeks. Now we have a secure, redundant, cloud e-mail system we can access anywhere, anytime, with a consistent interface, and it’s made our business stronger.”

Small businesses looking to cut computing costs and improve efficiency are finding the many benefits of Internet-based software and services increasingly attractive. Cloud computing evolved as a term to describe free or subscription-based services delivered in real time over the Internet.

Cloud Computing can refer to software as a service, to file storage, synchronization, backup, other utility computing, and to infrastructure as a service.

 

The Computer Company is now approved as a Microsoft Office 365 GCC Partner!

June 30th, 2021

What’s New?

The Computer Company is now approved as a Microsoft Office 365 GCC Partner!
What this means to you is we can now offer you GCC licensing options. What is Microsoft Office 365 GCC? It stands for Microsoft 365 Government Community Cloud High (GCC High).

To meet the unique and evolving requirements of the United States Department of Defense, as well as contractors holding or processing DoD-controlled unclassified information (CUI) or subject to International Traffic in Arms Regulations (ITAR), Microsoft offers GCC High and DoD environments. And now you can have Microsoft Office 365 GCC for your business.

The Office 365 US Government service description is designed to serve as an overlay to the general Office 365 service description. It defines the unique commitments and differences compared to Office 365 for enterprise offerings. Microsoft reminds you not to share any controlled, sensitive, or confidential information with customer support personnel as part of your support incident when using Office 365 GCC High/DOD, at least until you confirm the support agent’s authorization to view or access such data.


 

So, find out how you can save money AND get this high security for your business.

Call today – 800.418.2358

How do Cloud Computing Services Save You Time and Money?

June 14th, 2021

The buzz word is out there and everyone is doing it.
Now it’s time for you to take the first step.

Today users can work without knowing the location and other details of the computing infrastructure. Cloud computing services and cloud storage deliver software applications, data access, data administration and storage for everyday businesses saving time and money.

Because your server will be part of the cloud you will access your data from anywhere at any time.

Please watch video.

There are many benefits to moving your business to the cloud.
So How do Cloud Computing Services save time and money?

  • Flexibility of connection options. Access to your data while you are off-site, employees can connect to their virtual office, quickly and easily.
  • Automatic updates. Latest technology, up-to-date software, servers upgrades and computer processing power.
  • Reduced costs (everyone’s favorite!). Moving to cloud computing usually will reduce your cost of managing and maintaining your IT systems.
  • Flexibility for sizing. Your business will have the flexibility required as your needs change for your software and storage.
  • Business continuity. You can relax knowing that you are protecting your data and systems.
  • Collaboration efficiency. Employees can communicate and share work more easily.

Please watch video.

We look forward to hearing from you!

How to Work from Home?

October 27th, 2020

Today many businesses need to “Work from Home” to keep the business running.  Is it time for your business to move to the cloud? Cloud computing increases efficiency, helps improve cash flow and offers many more benefits…

Check out ten of the best below.
By-the-way, any three of the benefits would be enough to convince many businesses to move their business into the cloud. But when you add up all ten? It’s time.

1. Work from home during the Coronavirus

With cloud computing, if you’ve got an internet connection, you and your employees can be at work. And with most serious cloud services offering mobile apps, you’re not restricted by which device you’ve got to hand.

The result? Businesses can offer more flexible working perks to employees so they can enjoy the work-life balance that suits them – without productivity taking a hit. One study reported that 42% of workers would swap a portion of their pay for the ability to telecommute. On average they’d be willing to take a 6% pay

2. Disaster recovery

Businesses of all sizes should be investing in robust disaster recovery, but for smaller businesses that lack the required cash and expertise, this is often more an ideal than the reality. Cloud is now helping more organisations buck that trend. According to Aberdeen Group, small businesses are twice as likely as larger companies to have implemented cloud-based backup and recovery solutions that save time, avoid large up-front investment and roll up third-party expertise as part of the deal.

3. Security

Lost laptops are a billion dollar business problem. And potentially greater than the loss of an expensive piece of kit is the loss of the sensitive data inside it. Cloud computing gives you greater security when this happens. Because your data is stored in the cloud, you can access it no matter what happens to your machine. And you can even remotely wipe data from lost laptops so it doesn’t get into the wrong hands.

4. Capital-expenditure Free

Cloud computing cuts out the high cost of hardware. You simply pay as you go and enjoy a subscription-based model that’s kind to your cash flow. Add to that the ease of setup and management and suddenly your scary, hairy IT project looks at lot friendlier. It’s never been easier to take the first step to cloud adoption.

5. Increased collaboration

When your teams can access, edit and share documents anytime, from anywhere, they’re able to do more together, and do it better. Cloud-based workflow and file sharing apps help them make updates in real time and gives them full visibility of their collaborations.

6. Flexibility

Cloud-based services are ideal for businesses with growing bandwidth demands. If your needs increase it’s easy to scale up your cloud capacity, drawing on the service’s remote servers. Likewise, if you need to scale down again, the flexibility is baked into the service. This level of agility can give businesses using cloud computing a real advantage over competitors – it’s not surprising that CIOs and IT Directors rank ‘operational agility’ as a top driver for cloud adoption.

7. Document control

The more employees and partners collaborate on documents, the greater the need for watertight document control. Before the cloud, workers had to send files back and forth as email attachments to be worked on by one user at a time. Sooner or later – usually sooner – you end up with a mess of conflicting file content, formats and titles.

And as even the smallest companies become more global, the scope for complication rises. According to one study, “73% of knowledge workers collaborate with people in different time zones and regions at least monthly”.

When you make the move to cloud computing, all files are stored centrally and everyone sees one version of the truth. Greater visibility means improved collaboration, which ultimately means better work and a healthier bottom line. If you’re still relying on the old way, it could be time to try something a little more streamlined.

8. Automatic software updates

The beauty of cloud computing is that the servers are off-premise, out of sight and out of your hair. Suppliers take care of them for you and roll out regular software updates – including security updates – so you don’t have to worry about wasting time maintaining the system yourself. Leaving you free to focus on the things that matter, like growing your business.

9. Competitiveness

Wish there was a simple step you could take to become more competitive? Moving to the cloud gives access to enterprise-class technology, for everyone. It also allows smaller businesses to act faster than big, established competitors. Pay-as-you-go service and cloud business applications mean small outfits can run with the big boys, and disrupt the market, while remaining lean and nimble. David now packs a Goliath-sized punch.

10. Environmentally friendly

While the above points spell out the benefits of cloud computing for your business, moving to the cloud isn’t an entirely selfish act. The environment gets a little love too. When your cloud needs fluctuate, your server capacity scales up and down to fit. So you only use the energy you need and you don’t leave over sized carbon footprints. This is something close to our hearts at Salesforce, where we try our best to create sustainable solutions with minimal environmental impact.

Not moved to the cloud yet?

Any three of the above benefits would be enough to convince many businesses to move their business into the cloud. But when you add up all ten? It’s time.

 

(this article was re-posted from: Salesforce UK)

Top Ten Reasons Why businesses are moving to the Cloud.

September 4th, 2020

Why are businesses moving to the cloud?

Top ten reasons. 

1. Work from any where, any time, any device

With cloud computing, if you’ve got an internet connection, you can be at workImproves communications, work efficiency and effectiveness. Allows you to fill blank spots in your workday, become more responsive, builds more controlled “think time”  and/or “your time” when you want it!

2. Security

Because your files are stored in the cloud, you will have comfort in the knowledge that your business’s computing-server hardware, software and stored electronic data is protected in a 21st century “state of the art” fortified environment  with certified personnel oversight 24 hours a day, every day, year round!

3. Cut Hardware Cost

Cloud computing cuts out the high cost of hardware. Eliminates any or all “mainframe” computing costs, regardless of growth and fluctuations in business or data!  Provides for multi-year cost containment regarding computing and storage. You simply pay for what you need. All the management and setup is done by us.

4. Low Per User Core Pricing

Our controlled and focused growth ambitions together with private ownership allow for a favorable pricing environment which we are pleased to share with you.

5. Extraordinary Back Up Protection and Disaster Recovery

Our self imposed demand for unmatched backup is key to your protection and our success. (Ask us for details when you’re ready to buy.) The Computer Company’s Cloud Service provides an easy and definitive pathway for data recovery solutions.

6. Support Expediency

Our goal is to have you utilize our services when needed and when you cannot or wish not to provide them yourselves.

We are currently developing an ” IT ASSOCIATE Program for back up within your business. IT Associates will be trained by us to help you internally directly or indirectly for IT support.  

7. Customer Growth and Retention

SAFETY SELLS! Your customers and prospects hear and may experience loss caused by lax security anywhere. The safer their information is with you, the better they will feel about you.

Whether the security is tied to weather, storms, electrical power or to cyberspace intrusion, hacking or internet fraud, safety sells.

8. Automatic software updates

We do the server and security back ups for you. Leaving you free to focus on the things that matter more, like growing your business.

9. Vantage Position

The Computer Company’s Cloud Service has an OUTSTANDING LEGACY AS A  DATA CENTER AND IT PROVIDER.

The Computer Company Inc. has been an active IT provider since the mid 1990’s and a pioneer in the Cloud since the early 2000’s. We are in the unique position of not only hosting you in TCC Cloud but also in Amazon, Microsoft and other clouds. Conversely, we can provide full IT services and work with your choice of community IT provider. Transitions to and from your own private Cloud is a specialty along with transition planning based on your timing. We are positioned to meet your needs.

10. Rewards

We can help you reduce or even eliminate your TCC cloud costs!  How?
You help us by finding new customers, and we credit your account.

Not moved to the cloud yet?

It’s time.

Tips for Small Businesses on Taking a Leap with Tech

July 17th, 2019

If you’re putting off investing in technology that could enhance your practices, the time has come to reconsider.  These days, there are tools available within every small business owner’s budget, and frankly, doing without will eventually catch up with you.  Either you’ll lose out to your competition because you can’t keep up, or you’ll experience a data loss that takes things to a grinding halt – and perhaps undoes your company completely.  Read on for practical solutions that keep you relevant, secure, and thriving.

Why you need a data loss prevention program

If you never experienced a data breach, thank your lucky stars.  As CPO Magazine explains, hackers are hungrily targeting small businesses these days, stealing personal data like bank account information, credit card numbers, and email addresses.  This can leave you with a heap of trouble.  Not only could it ruin your day, it could ruin your company.  Some statistics indicate 60 percent of small businesses close within 6 months of a cyberattack.  Even if it doesn’t put you under, it’s lost income, with data breach costs coming in between $84,000 and $148,000.

This is where a data loss prevention program, or DLP, comes in.  Basically, DLP is establishing protocol and tools for managing your sensitive data to prevent loss.  In the event there is a breach, it guides how you’ll respond to minimize damage.  Not only can DLP help keep your company viable, it can equate to adhering with government regulations.

If you don’t have a cybersecurity expert on staff, it’s important to research your options and get a program in place.  Think of it as an investment to not only keep you current and compliant, but also protect your company from failure.  To learn more, you can read through this guide from Digital Guardian.

How to streamline productivity

Keeping your small business safe from hackers is just the tip of the iceberg.  When it comes to projects within your team, technology can take productivity, organization, and communication to the next level.  With that in mind, consider adding task management tools to your small business’s repertoire.

Task management tools are online project management platforms that allow you to assign work, track time, set deadlines, and so forth, from whatever device you choose.  There is everything from drag-and-drop capability, to snapshots of team members’ progress from anywhere, and at any time.  It means reducing meeting agendas and shortening turnaround time, so you can ultimately take on more clients and raise your bottom line.

Rethink marketing strategies

Marketing changed dramatically in the last decade.  As explained by The Guardian, the effectiveness of print advertising is eroding tremendously and being replaced by digital marketing strategies.  You should carefully examine how you’re conducting customer outreach and how you can expand sales.  By going digital, you can expand your options, boost engagement, and lift brand recognition.

One of the more effective digital marketing options for small businesses is email.  While nobody with a significant customer base has time to type up a note to each customer individually, there are email marketing services that can do this on your behalf.  They can even target specific segments of your subscriber list, then tailor content to appeal to their needs, tracking and adjusting what is opened so recipients stay interested in what you’re offering.

Social media is another digital marketing option worthy of your exploration.  Beyond basic posts from your business page, you can delve into advertising to specific demographics, customize posts, and sort responses, ensuring you’re catching followers’ attention instead of being dropped to the bottom of their newsfeed.  It means staying relevant, eye catching, and ultimately boosting sales.

Investing in technology is no longer a luxury for small business owners.  DLP, task management tools, and digital marketing options are keys to your ongoing success.  Make sure you invest in a few appropriate services and tools, before your company is left behind.

Article Contributed by
Gloria Martinez