Posts Tagged ‘email marketing campaign’

Email Marketing – Getting Started

January 8th, 2010

You can have the best content or the best offers on earth, but no one will be able to read it if you haven’t built your contact list. List building is the most pressing aspect of email marketing, and hopefully this information will help relieve some of the stress that comes along with building an email marketing list.

1. Before doing anything, it is important to envision your target audience. Think about current clients, likely prospects, and the overall market your company serves. This will help build the foundation for your email marketing campaign. » Read more: Email Marketing – Getting Started

Email Marketing – Defined

December 30th, 2009

Email marketing, in the simplest form, is an email sent to customers, prospects, or to the general public. More specifically, email marketing is a form of promotional material that could include discounts or coupons, or emails encouraging the brand loyalty of your company by your current customers.  Along with promotion, a very common form of email marketing is online newsletters, “how to” guides, or a list of tips on a specific topic (the latter two are commonly referred to as ‘white papers’). Email marketing can also include advertising from another company in support of your promotion. With all of this said, the main goal of email marketing is to grow your client list, to expand your reader loyalty, and ultimately to make sales. » Read more: Email Marketing – Defined