Email marketing, in the simplest form, is an email sent to customers, prospects, or to the general public. More specifically, email marketing is a form of promotional material that could include discounts or coupons, or emails encouraging the brand loyalty of your company by your current customers.  Along with promotion, a very common form of email marketing is online newsletters, “how to” guides, or a list of tips on a specific topic (the latter two are commonly referred to as ‘white papers’). Email marketing can also include advertising from another company in support of your promotion. With all of this said, the main goal of email marketing is to grow your client list, to expand your reader loyalty, and ultimately to make sales. » Read more: Email Marketing – Defined