Posts Tagged ‘web developer’

Tablets Trump Smartphones for Ecommerce-Are PCs Next?

June 30th, 2012

(Article from CNBC) Retailers tend to lump tablets and smartphones into the same category called “mobile,” but that might not be wise, according to the results of a new study by online marketing technology company Monetate.

The company has studied more than 100 million online shopping experiences and the results make it clear that tablets and smartphones should be separated out as separate audience segments or retailers risk alienating customers. What’s more, as other studies have found, tablets are a much more valuable device for ecommerce than smartphones.

Shoppers who are using tablets are much more similar to shoppers who use PCs than shoppers who are on their smartphones. They tend to view nearly the same number of web pages per visit as tablet users, while smartphone users view fewer pages.

 Monetate also has seen that the tablet user conversion rate, or the pace at which browsers become buyers, is pretty much equal to the conversion rate among PC shoppers, whereas few smartphone shoppers become buyers.

According to Monetate, conversion rates have consistently been above 3 percent for both tablet and PC shoppers, while the conversion rate for smartphone shoppers in the latest quarter was 1.39 percent and has never gone above 1.7 percent.

Tablets Chip Away at PC Traffic

But those tablet shoppers are poised to become increasingly important to retailers as consumers continue to shift to tablets from PCs. The pace of this shift is so rapid that if it remains at its current pace, website traffic from PC users will dip below 75 percent in less than a year, according to Monetate.

In the first quarter, 88 percent of website visits came from PCs, down from 92.1 percent in the prior quarter, Monetate said. The bulk of the lost share is going to tablets.

Read the whole article by by Christina Cheddar Berk | CNBC…

It’s Official: Flash Mobile Player is Dead

November 9th, 2011

Adobe confirmed what reports were saying all morning: It’s done with the Flash Mobile Player and has now thrown its lot in with the HTML5 crowd — for mobile at least.

“We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook,” wrote Danny Winokur, Adobe VP and general manager for interactive development in a blog entry this morning.

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Tips for Hiring a Good Web Developer

March 2nd, 2010

Choosing a web developer can be absolutely exhausting, especially finding someone who can meet your needs within your defined budget. But before you can even think about getting a web designer/developer, you need to be sure of what you want, and how to express that to another person. This includes what you want your website to look like, how you want it to function, and even creating site map of the pages you want to include throughout the site. Is this overwhelming? Maybe a little bit. But will it save you money? Absolutely. » Read more: Tips for Hiring a Good Web Developer