The answer is YES.
Using social media outlets can literally open up your company to a whole new corner of the market.
Forming a good connection with your customers will guarantee that customers come back and continue to be satisfied with what your company offers.
The Setting? A girl from college had tweeted last semester that she wished there was something besides coffee that could allow her to stay up all night and study for her final exams.
So then what happened? Red Bull happened to see her tweet soon after and offer her samples of their new products.
Results? When I heard about this from a friend, I was immediately impressed by Red Bull and was curious to see if their new line of drinks could help me focus and concentrate better too. I’m sure the girl from college also thought very positively of Red Bull being so proactive in advertising their product in a very human way.
Why should you listen? People will have opportunities to learn about your business that may never have happened other-wise. people who already know about you could become more loyal. Every social media word you create and send out into the world can open a door leading back to your site. And finally, people like doing business with other people; not with companies.
Points to consider:
- Like Red Bull, your interactions with customers online has to be personal. The tweets, Instagram photos, or Facebook statuses have to be able bring about an effect on your followers, friends, and fans. Make their heart ache a little by showing a sweet photo of a father and son, just in time for Father’s Day.
- See what’s trending online and post something about them. These posts will get a bit more attention than usual, so cash in!
- Promote your company – just try to be as creative as possible. A lot of promotions and advertisements are thinking quite literally outside the side ad boxes on popular websites. It is not only big companies like Red Bull doing this. Notable celebrities like Taylor Swift and Rihanna are always posting on social media outlets, interacting with their fans in this way, and continuously promoting their image. Take a page from their book and do the same for your business.
- So be consistent with when you post on social media. Don’t post every day for a week and then stop for the next two weeks. Interact with customers and potential partners-be proactive like Red Bull! And stick to your brand!
- It’s also a good idea to assign only one or two employees to update content on social media outlets. That way the updates will most likely stay focus and consistent with the company brand. And like anything else practice makes perfect so letting one or two employees practice, they should become “Social Media Gurus” in no time!
Keep in mind that every one of these social media platforms are different. Some content on one platform might work great, on another platform they can fall flat. One idea; Check out other businesses that are similar to yours and see what works for them.
