Archive for the ‘Websites’ category

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4 Ways to Improve Your Website

July 6th, 2017

The goal of your website is to promote your company in a way that captures a visitor’s attention,  creates strong interest in your product or service and ends in a sale.

Listed below are some suggestions that can improve your website and draw a greater interest in your business.

Improve Focus: To start off, rid your website of excess clutter! Keep only what is necessary so users can focus on what’s important. How? You can do this by removing excess elements, emphasize or increase white space, and choose a great color palette with symbolic colors corresponding with your core values. You can look up color psychology online to see what emotions resonate with certain colors and create the perfect message. Improving Focus does not mean your website has to be bland or boring. Rather, it can be fun in a clean, sharp way.

Custom Photography: The young female receptionist, the handsome middle-aged CEO, the group of well-dressed business partners sitting happily around a conference table. These images could come across cliché. If possible, custom photography, images, and illustrations are preferred over stock photos, as long as the quality is good. Show everyone who you are! Research your competitors’ websites to see what photos they are using. You don’t want to copy their style or have the same images as them. If you opt for some stock images, always purchase images with a higher resolution. They are more professional and boost your aesthetic value. Most importantly, avoid bland, predictable images. Think outside the box and try to “wow” your customers!

Bold Typography: Web design is all about communication, and using bold typography is a way to subtly communicate an important message to site viewers. Start by reviewing your site, and choose the most important message you want to get across to visitors. Use a typeface that expresses qualities and emotions consistent with that message. If your site follows a specific theme, use a font that corresponds with that theme. Place the bold type in a prominent position, preferably on white space. Remember, typography is a form of art, just like images, illustrations, and colors, that work together to make up your web design. Selecting the right (or wrong) font can impact a design’s quality.

Call-to-Action: The main point of your website is always to make the visitor complete a task, known as a call-to-action. A defined call-to-action is essential to creating a successful website. Your site should have a clear purpose, whether it’s for visitors to download, sign up, purchase, or call. To do this, begin by keeping the language short, or they will lose interest in your business. Provide value within the content – “Free”, “Last Chance”, and “Hurry” are common phrases used to grab their attention. The button or bold typography you use for the call-to-action should be the largest on the page, and placed ‘above the fold’. The user should not have to scroll down to find it. Using bright colors is good, as long as the button isn’t too large. The call-to-action should not overpower your website.

Your site should convert visitors into buyers, and give you a competitive edge. It is important to continually measure and improve site performance, usability, and conversions.  Tools like Google Analytics can provide information on where customers are clicking, their time spent on the page, and their bounce rate (how quickly they leave the site). While this tool won’t turn a poorly designed site into a great one, it may provide insight on things worth changing that will help turn one-time visitors into recurring customers.

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Lights, Camera, Video; How to Add Videos to Your Marketing Mix On Your Website

April 5th, 2017

Should You Add Videos to Your Website?

Stop and think for a minute, how many online videos have you watched lately?

Online videos are a key part of your small business marketing plan. A recent survey by ta consulting firm found 90% of consumer respondents watch video content over the Internet. And that’s not surprising, considering video giant YouTube is the second largest search engine behind Google and it boasts millions of viewers. So how can you make video marketing a part of your promotional efforts? How can you secure a share of that viewership to promote your content and boost your sales? Let’s find out.

Keep it short:

Viewership online may be high, but attention spans are low. With all the quick links and promotions floating around any given page of the Internet, users very quickly tune out when watching long, drawn out lectures or sales pitches. Your video should focus on a single and simple call-to-action. What do you want your viewer to know or do? Then find a way to present that idea in a short and entertaining way. Creates a six-second looping video and can be used to show off the best parts of your product quickly.

Pull back the curtain:

One of the best opportunities you have when using video is to put a human face to your business. By filming your videos  around the office, you give people a better sense of the company they’re interacting with and purchasing from. Consumers love seeing the inner workings of a business, even if it’s just a glance. Additionally, if you have a fun work environment or an interesting product creation process, show it off.

Video tutorials are a great way to bring consumers to your content while teaching them ways to succeed with your product. For  example, if you’re a florist and want to show people easy ways to create a bouquet, make a video tutorial about it, this not only shows potential customers how you go through your process, but also showcases your  talents. Then end the video with your brand and business info. Tutorials are one of the best uses for video and will bring consumers who are searching for how to do something right to your page, where your product or solution is waiting.

Creating videos for your small business marketing has never been easier with video on smartphones, and apps like Vine or Instagram. You can create short, fun and helpful videos to post on your YouTube page or embed on your website. To learn more about using video to promote your business, contact us for a free evaluation of your web marketing efforts and how we can increase your sales.

Discover the overall strength and effectiveness of your website.

30 Second Test – Things to look for:

  • Does your website communicate your message clearly?
  • At the end of the day, what do you want your website to do?
  • Does your website effectively explain your product/service?
  • How do your clients react to your website? Do they like it?
  • What does your sales staff say about your website? Does it help or hurt them?
  • Do you know If people are even using your website?
  • What do visitors do while on your website?
  • Bottom line, all websites have a call-to-action, even if it is to click on the next link or read the next page. Is your call-to-action getting you results?

If one or more of these questions cause you concern, call today at

1-800-418-2358

 

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Posted in Marketing, Websites

Future-Proof Ideas for Websites

March 15th, 2017

When you’re talking about the future it’s hard not to get carried away. The future of almost everything seems exciting. Futuristic cars, houses, television, and of course, websites, will seemingly be able to perform almost any function, thanks to creativity and advances in technology.

But instead of focusing on the technology side of the future, focus on the human side. Human behavior is a more consistent bet than technology. If we prepare our website for the future with human nature in mind, we will put our organization in a good position regardless of how the flood of technology leaves things.

Future-proof ideas for websites

If we bet on technology, we can either be really right, or really, really wrong. But if we bet on human nature, we can count on consistency and know that our website is going to be well-positioned for the future.

The website of the future must be:

  • Simple
  • Mobile
  • Fast
  • Human
  • Useful and/or interesting

1. Make it simple

People value simplicity. Every day, more than 100 million pieces of content are shared on Facebook. More than 90 million Tweets are Tweeted. About 50,000 new blogs are created to get stacked on top of the 150 million+ that are already out there. As you read this, some of the 294 billion emails that are sent each day are being written.

We’re in an era of information overload. Our audience members are busy people who are overcommitted *outside* of their Internet lives. It’s a small miracle each time they make it to our sites so we shouldn’t overwhelm them once they get there.

The first step in preparing your website for the future happens offline. Websites are often a reflection of the organization that created them. If our organization is disorganized, and poor at communicating, our website will be, too. Design by committee often results in a battlefield of compromise where your visitor is the casualty. As an organization, we must go through the difficult task of truly answering some basic but powerful questions:

  • What kind of person is my audience member?
  • What’s the one thing they actually want from me?
  • What one action do I want them to take?

There are no Swiss army-knife sites We need to simplify, specialize and stick to our core mission or risk becoming irrelevant.

If the future of the web is simplicity, here’s how you can prepare:

  • Boil down your organization’s core offering
  • Conduct a website audit: check for competing initiatives on your own site
  • Check your analytics to see where you are losing visitors

2. Make it portable

People value convenience.

The world is going mobile in a hurry. You’ve heard the stats. By 2015, 63% of U.S. citizens will browse the mobile web. Nearly 150 million people will own smartphones and mobile traffic will increase 26-fold.

Mobile isn’t a trend. Mobile is the trend.

But the web isn’t just going to mobile devices, it’s going to any screen that can present the internet. Think kiosks, augmented-reality digital signage, screens we haven’t thought of yet. The web is going to be portable: found wherever a digital screen exists.

When you’re creating a mobile version of your website (which should be your priority over running out to create a mobile app just to create one), the simplicity you gained in step 1 (“Make it simple) will help pave the way for you to create a simpler menu that satisfies your audience members desires on your site.

To prepare your site for mobile:

  • Start thinking now about how you’d simplify your navigation menu and site content
  • Discontinue developing Flash elements into your website, focus on HTML or JavaScript
  • Focus on mobile-friendly first

3. Make it fast

People hate waiting

Nobody likes to stand in line. Waiting is tough for people. That’s why 40% of web users have abandoned a page after 5 seconds of loading.

Taking the steps to making sure our sites load quickly will have benefits to user experience and SEO. People are more likely to click through more on quickly-loading sites. And Google has mentioned that they take load speed into consideration in their algorithm.

Remember, simple sites load faster. And this is even more true (and more important) in mobile.

To get your site sped up for the future:

  • Check site load speed
  • Create a checklist of tweaks to apply to your current site

4. Make it human

People crave human interaction

We’ve heard the statistics on social media. And to be fair, a lot of organizations are at least trying social media. But the humanization of your website shouldn’t be limited to your social media pre-approved channels.

Social media – or the human element – should be a layer across your digital presence, not channel-based. Humanity evokes emotion from people. Showing the human side of your organization can have many benefits.

For instance, during a Fund donation drive, an A/B split test was conducted to see which donation form was more effective and generating donations. One form had a photo, the other did not. The one with the photo – the human – element – converted 10% better and resulted in $1 million more in donations.

The social side of your organization can come out anywhere you have content. Your email subscription thank you, your administrative copy, your error messages can all incorporate the human element.

For instance, a error message was written in a more human-friendly way and decreased the bounce rate by 66%

If the future of the web is social, here’s how to prepare:

  • Take inventory of your social media outposts: are you acting like a logo or a person?
  • Investigate where your audience socializes online
  • Start monitoring social media to keep tabs on influencers and your audience

5. Be useful or interesting

People love a good story

An article this long has to include the cliché “content is king” at least once so here it is: content is king. In a recent survey, 73% of people said they preferred to learn about organizations through articles as opposed to ads. Content is 61% more likely to drive someone to make a purchase than ads, and content can live forever on your website.

  • The power of a good story is strong.
  • And content can pay dividends down the road for your site. A Tweet or Facebook post usually only lasts for hours. A blog post can last for years.
  • The future of the web is storytelling, so start generating content that captivates your audience because it’s useful or interesting (or both!)
  • If you want to prepare for the future of the web, focus on human nature. Make it simple, portable, fast, social, useful and interesting you’ll be ahead of the race.

Put your website to the test!

30 Second Test – Things to look for:

  • Does your website communicate your message clearly?
  • At the end of the day, what do you want your website to do?
  • Does your website effectively explain your product/service?
  • How do your clients react to your website? Do they like it?
  • What does your sales staff say about your website? Does it help or hurt them?
  • Does your website sell for you the way you want it to?
  • Do you know If people are even using your website?
  • What do visitors do while on your website?
  • Bottom line, all websites have a call-to-action, even if it is to click on the next link or read the next page. Is your call-to-action getting you results?

If one or more of these questions cause you concern, call us today at 1-800-418-2358 and let’s get your website ticking again.

The Computer Company, Inc.
15 Commerce Drive, Cromwell, CT
(860) 635-0500

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Turning Small Business into Big Business with eManagerSite

March 1st, 2017

If you’re like most small business owners, you’re constantly fighting 3 battles:

You’ve got too much competition.

There are a limited number of customers out there, and you will need to find them and get them to your website.

You have a budget that is not unlimited.

Basically, this means you have to come up with ways to make your business stand out — all without spending a small fortune. Let the Computer Company review how this can be accomplished.

All you have to do is succeed at content marketing.  Content marketing has become a buzz term lately. However, it’s not some passing fad. Instead, it’s a proven way to turn your small business into a big business. In fact, if you do it correctly, your small business will be right up there with the big boys.

How can you do it?

Whether you have one employee or 1,000 employees, all businesses share one very important responsibility — to make life easier for their customers. Whether you sell websites, sell car parts or dry clean clothes, potential customers want to know how working with you benefits them. By publishing content that showcases your expertise, you can do just that.

Let’s say you run a small business that fixes computers. If you started up a blog that explained ways to prevent spyware from infiltrating people’s hard drives, wrote about the pros and cons of the newest processor to hit the market and gave out tips that could help make computers last longer, anyone who read your blog would see that you really know what you’re talking about. Thus, they’d be a whole lot more likely to call you when their own computer needs a repair.

Some ways to become an expert in a subject would be if you own a small interior design firm, talk to the local hardware store about writing a guest post for their website. If you write about the latest home renovation trend, that’s something that the hardware store’s customers will be interested in and if they want some expert help to tackle any of those projects, they’ll know you can be of service.

Publish truly great content both on your own site and off, and you’ll have more people seeing your name. You’ll have more people linking to your website. You’ll have more people talking about you on Facebook and Twitter. You’ll rank higher in the search results. You’ll make your mark on the Web.

But what about the expense?

Ah yes, the third challenge we talked about. You may be inclined to think that content marketing can only generate big business results if you have big business money to spend. However, nothing could be further from the truth. In fact, content marketing is the ideal choice for small businesses, because you can succeed with virtually any-sized budget. And, the money you spend will provide long-term benefits. Let’s say you publish a great article that offers a detailed analysis of one of the developments in your industry. That article will be on the Web forever meaning that people will be able to read it six hours from now, six months from now and six years from now. It’s common for content marketers to still get traffic from pieces they published months or even years prior. Consider it the gift that keeps on giving.

Even if you pay a professional content writer like the Computer Company  to review or create the article for you, if it’s good enough, it should be able to pay for itself over time. After all, if the article fetches enough extra traffic — and your sales copy is good enough to turn those additional visitors into buyers — the money you spent on it was well worth it. Happy ending for everyone. 🙂

That’s the exact opposite of paid advertising. If you’ve been spending a chunk of your budget on banner ads, you’re only going to see results for as long as you keep paying the bills. Once you stop forking over your money, those ads are going to disappear. You’ll never be able to benefit from them again, unless of course, you start paying for them again.

When you think about it in terms of dollars and cents — the true benchmark for any business — you just can’t beat content marketing. It’s the perfect way to give small businesses a bigger reach and a bigger slice of the pie.

Contact us today for a free evaluation of your website and get some ideas that can make your business money and for you to be successful

Computer Company

Telephone: 800 418 2358

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Posted in Helpful News, Marketing, Websites

Guest Wi-Fi Can Measurably Improve Customer Engagement for Brick and Mortar Businesses

December 19th, 2016

guest wifi brick and mortar
Brick and mortar companies that want to access the same level of customer insights as online shops need look no further than their own Wi-Fi networks. Advancements in Wi-Fi engagement and analytics tools can unlock goldmines of data on customer behavior, preferences and sentiment to support businesses’ marketing and sales programs.

Online shopping for retailers, mobile ordering for dining franchises, and online booking and mobile check-in and out for hotels. These are just a few examples of ways brick and mortar businesses have lost a direct connection with their customers. Unlike online businesses, organizations with physical locations haven’t traditionally had access to data on traffic, conversions and other analytics to help optimize their marketing and sales programs. However, since the vast majority of the world now carries a Wi-Fi-enabled device at all times, brick and mortar business can access all kinds of invaluable information on shopper, guest and employee behavior.

With the right Wi-Fi management tools, store-provided wireless access can help businesses successfully carry out initial engagement, engagement analytics and targeted marketing. Following are a few examples of in-store marketing powered by Wi-Fi….

Read whole articel by   October 18, 2016
https://www.secplicity.org/2016/10/18/guest-wi-fi-can-measurably-improve-customer-engagement-brick-mortar-businesses/

 

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Posted in Helpful News, Marketing, Websites

Now is the Time for Mobile Websites… and Here’s Why.

July 27th, 2016

Mobile Commerce and Engagement Stats

  • More than 56% of American adults are now smartphone owners.
  • 75 percent of Americans bring their phones to the bathroom.
  • Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009.
  • 27% of companies worldwide planned to implement location-based marketing in 2015.
  • Of the 70 percent of shoppers who used a mobile phone while in a retail store during the holidays, 62 percent accessed that store’s site or app and only 37 percent of respondents accessed a competitor’s site or app..
  • Retailers’ apps with store mode gather five times more engagement.
  • Last year,only 12% of consumers bought anything through social media.
  • By the end of 2013, there will be more mobile devices on Earth than people.
  • The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smartphones.
  • International media and marketing executives see mobile as the most disruptive force in their industry. 65% of U.S. shoppers research products and services on a PC and make a purchase in-store.
  • 48% use or would like to use a smartphone to shop while in-store or on the go.
  • 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores.
  • Nearly 50% of shoppers believe they are better informed than store associates.
  • iN five years, half of today’s smartphone users will be using mobile wallets as their preferred payments method.
  • Time spent with mobile apps starting to challenge television: consumers are spending 127 minutes per day in mobile apps–up 35 percent from 94 minutes a day in the same time last year–and spend 168 minutes watching television per day.
  • Mobile Searches related to restaurants have a conversion rate of 90% with 64% converting within the hour. By 2013,
  • three-quarters of Americans age 43 and under now use a smartphone
  • The smartphone market is now larger than the PC market. Smartphones outsold PCs in Q4 of 2014 101 million to 92 million

The Computer Company addresses a full range of marketing needs, including mobile ready apps, email,  content and social media marketing—creating a winning synergy that delivers  quantifiable results. Want a free no  obligation consultation with our experts

Contact us today:

the Computer Company, Inc

(860) 635-0500

(800) 418 2358

Posted by Don Thurber

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Posted in Helpful News, Websites

What eManagerSite Can Do For Your School

February 24th, 2016

Manage Your School’s Website With Ease

eManagerSite is the perfect website builder for schools, colleges, and community organizations. Manage staff, notify parents, schedule events, integrate blogs and social media, and so much more. eManagerSite CMS is a complete website editing tool that fits any need – and any budget.

Unique Features for Schools:

  • Handle The Latest Designs with advanced scripting and more
  • Simple To Use for everyone – tech-savvy or not
  • Intranet & Extranet Sites for managing staff & students
  • Easy Payment Portal for school lunches, field trips, & more
  • Pre-built Forms including Contact and Payment forms
  • Unlimited Storage for all your pages, photos, and files
  • Mobile Ready Design automatically resizes to tablets & phones
  • Send Out Newsletters & Alerts using our mass email tool
  • Unlimited Number of Blogs for teachers and students
  • Change User Permissions – users can only edit certain pages
  • Schedule Events & Get Registrations using built-in calendars
  • Have Interactive Learning with podcasts, built-in video & more
  • Bid List & Bid Results pages that can be easily edited and updated
  • Lifetime Support available through phone, email, and in-person
  • Free Trial with no risk or commitment

Review the Features below to learn more!

  • Calendar & Registration
  • Emails and Alert System
  • School Store & Payment Portal
  • Mobile- and Tablet- Ready Design
  • Downloads & Resources Center
  • Blogs & Social Media
  • Security and Unique Permissions
  • Try It for Free!

Calendar – Event Scheduling, Registration & More!
Now you can keep students, parents, and faculty in the loop with our integrated Calendar tool.

Easy To Use:

The Calendar tool functions like any other calendar tool you’ve seen: double-click to add an event, enter in the details, and press “OK”. You can have several calendars, and can limit access to calendar editing to only certain individuals.

Add & Manage Events

Events can store as much information as you need – exact timing, pricing, PDFs, images, Google Map of the location, and of course anevent description that can be edited just like the rest of the website – with font color and style choices included. Multiple events can be scheduled in a day, and events can be set to only be viewable by certain people. We give you full control of what you need your calendar to be like.

Registration & Payments

Our events are fully interactive and integrated with the rest of your website. Events that require registration will send that information to our Customer Relationship Manager tool, and events that require payment will send that information to our eCommerce tool. This is done automatically – all you have to do is check off boxes like “Require Registration” and “Require Payment”.

Email & Alert System – Send Out Updates and Newsletters

Know how to use Microsoft Word? Then you know how to create and customize your own email templates for newsletters, school closings, and general updates. Our email system is easy to use and can handle thousands of emails being sent out a month.

Just Start Typing

Our email tool has been engineered to be as simple as our website editor. All you need to do is click and do whatever you want – add text, insert images, create hyperlinks, and more. Even those who are not computer savvy can become email masters with our tool.

Use Our Templates or Start from Scratch

Your email system comes with several email templates pre-made for you already. Use those, or make your own using our easy “what you see is what you get” editor. Things like background colors or header images can be easily changed based on the situation.

Manage Email Recipients Easily

Want to have an email blast sent out just to teachers? Have a writing club that wants to email a monthly poetry newsletter? You got it. eManagerSite’s email system was made for full customization in terms of who gets your emails and how often. You can create an unlimited amount of email lists (such as “Teachers” or “Third Grade Parents”) and then send out emails specifically to those groups.

Store & Payment Portal – Sell Items and Process Payments

Your website comes equipped with an amazing store that can be used for any purpose you can imagine. Sell tickets or merchandise, and then collect payments all through your site.

Go Paperless

Tired of nagging kids to fill out permission slips and payment forms? Enter the digital era with our built-in payment portal. Add your field trip or prom event to your unique eCommerce store, and then have parents and students safely and securely purchase those items through your site. There is no third-party tool, so everything is easy, safe, and fast.

Sell Merchandise and Events

Now anything can be sold through your website – Valentine’s Day roses, school merchandise, prom tickets…anything you can think of, you can sell through your site. Our eCommerce tool makes everything automated so you can focus on the important things.

Secure Payment Portal

Our Payment Portal is easy to use and guaranteed to be hacker-resistant. Users can pay through debit, credit, or check and have peace of mind knowing their information is secure.

Mobile- and Tablet-Ready Design – Your Site Works On All Devices

Once your website is in our eManagerSite CMS, it will work in all browsers and devices – so anyone looking on a smartphone, tablet, or desktop will be able to view your site and get the information they need.

For Phones

Parents or kids that need to look up homework assignments or field trip prices can do it all through their phone. Your website will shrink and adapt itself to any size device. Text, images, and links will format themselves automatically to be the most legible and usable to whoever is viewing your site. Your menu will switch to one long drop down that makes it easy for a mobile user to get where they want to go – and fast.

For Tablets

Tablet users get the best of both worlds when it comes to viewing your site. Images and text appear large and crisp on the site, while the site reformats itself so that every page is easy to navigate to. Just like for phones, contact information and important links will always display prominently on the page.

Accessible for Everyone

Having a mobile-ready resizable website means that anyone anywhere can view your site. Now students can feel engaged and interested about school events, and parents can get quick access to grades, fees, and other useful information. You can even decide that certain information should be shown only to mobile users or only to tablet users. Maybe a student is primarily looking for test dates when they’re viewing through the phone, so you can make that link appear near the top. Your site can be easily altered dependent on the situation.

Downloads & Resources Center – All Your Files in One Place

eManagerSite CMS comes free with a Downloads and Resources Center. Your forms, PDFs, menus and more are now in one easy-to-maintain area that matches the rest of your website design and allow for users to easily access anything they need.

Store All Your Files

Our sites are engineered to be fast and store huge amounts of files. Putting your forms and other files on our site is a quick process – and having students and parents download them is just as quick!

Accessible on Phones and Tablets

Your Downloads and Resources Center adapts itself to any browser or device, just like the rest of your site.

Beautiful Design

Forget clunky tablets and ugly hyperlinks. Your files will be displayed as beautifully as the rest of your website. Our designs are user-friendly and aesthetically pleasing, so you can get the best of both worlds.

Blogs & Social Media – Stay Modern and Interactive

To have a truly great presence on the web, a school needs a blog and social media integration. eManagerSite CMS has got you covered.

Start Blogging

Tired of nagging kids to fill out permission slips and payment forms? Enter the digital era with our built-in payment portal. Add your field trip or prom event to your unique eCommerce store, and then have parents and students safely and securely purchase those items through your site. There is no third-party tool, so everything is easy, safe, and fast. Our blogs work just like any other blog tool, so you can categorize your blog posts, allow readers to post approved comments, add images and links, and allow various people to post on the same blog.

Integrated Social Media

Now your social media can become an extension of your website. You can embed buttons that lead to your social media networks, or you can even embed tweets and postings from your networks onto your website. Your blog can also be hooked up to your Facebook or Twitter so that everyone can keep up to date.

Full Customization

Unlike other blogging tools, your blog will truly look like a part of your site. No one will ever have to leave your site to visit your blog, and it will blend in flawlessly with the rest of your site. You also have complete control over how the blog acts, who can comment on it, and what it will look like.

Security and Unique Permissions – Have Full Control and Peace of Mind

You have enough to worry about – eManagerSite CMS lessens the burden by making sure your site is ultra-secure. You have control over who gets access, what they can touch, and what changes go live online. We support you with backups and automatic security features that safeguard against a wide variety of potential mishaps.

Latest SAS Security

eManagerSite CMS hosts all our websites on our own secure servers. This not only means that your site is virtually “unhackable”, but that it is also safe against unintentional disasters such as accidental deletions or even weather-related incidents. Nightly backups and stringent security ensure that your site can never be “lost”.

Limit Access

Limit access to certain sections or even pages using our detailed Settings panel. Assign roles to staff, block off areas for certain groups, and best of all, ensure that nothing is added to your site withour your approval.

Peace of Mind

Our CMS’ security infrastructure is automatically implemented – there is little to no work on your part to protect your site against the unknown. Private information can be stored on your website – either on a webpage or entered into a form – without concern for if someone can steal that data and use it against you. Credit card data, medical records, and more can be kept in your site’s database without worry.

Free Trial – What Are You Waiting For?
eManagerSite CMS has a lot of great benefits, and we want you to experience it without having to worry about the commitment. Try us for free – and then decide for yourself if we’re the best CMS tool for you. (We might be biased, but we think we are.)

Try For Free

You can keep your website – with your blog, store, emails, calendar, and all – in our CMS tool during the trial. All the features you’d normally have on the plan can be accessed during the free trial.

Monthly Billing If You Buy

If you do decide to continue with us, billing will occur monthly without any long-term commitment requirements. That means you can stay with us for 3 months or 3 years.

Lifetime Support Included Free

An eManagerSite School package includes a variety of support options for the lifetime of your plan – training videos, phone calls to our help desk, online support, and even in-person support! The eManagerSite team is always here to help you with any issues or questions you have.

Contact Us Now To Try eManagerSite Today!

Portfolio

Schools and Educational  Websites

Rocky Hill Education Website

Sawyer School Website

Fairfield Schools Website

 

 

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Posted in Helpful News, Marketing, Websites

Calls-to-Action. eManagerSite Can Show You How To Use Them Effectively

October 5th, 2014

What is a call-to-action? In email marketing a call-to-action is a button, banner or some type of graphic or text meant to encourage a user to click. The action you want people to take could be anything: purchasing items to booking hotels and attending events. Calls-to-action are common place not only in email marketing but on websites, ebooks and even at the end of blog posts.
Email newsletters should have some sort of call-to-action, a response you want readers to complete. But how do you encourage users to act? How do you create an effective call-to-action? Here are a few quick, essential tips for creating a quality CTA.

Striking design
For a reader to click on your CTA it must first be noticed. A good sized CTA button or text which is contrasting its colours against the overall design will make it immediately visible.

 

Get the position right
Another important factor is the position of your call-to-action on the page. Ideally it should be placed high on the page and in the central column.

White space
It is not just the position of your call-to-action that matters. It is also the space around it. The more space around a CTA the more attention is drawn to it. Clutter it up with surrounding content and it will be lost in the overall noise of the page.

Copy to get people to act
Buttons that read ‘submit’ or ‘click’ aren’t enough to entice potential customers because they simply come across as a bit uninspiring. To really grab attention use active urgent language or phrases like: ‘call’, ‘buy’, ‘subscribe’ and to create a sense of urgency and a need to act now, these words can be used alongside phrases such as: ‘Offer expires March 31st’ ‘For a short time only’ and ‘Order now and receive a free gift’.

Leave little to the imagination.
People should know exactly what will happen when they click on a CTA. Will they be re-directed to the company’s website competition page or are they going to be linked to buying that shiny electronic device they’ve always wanted? Give people a clue by making sure the CTA explicitly tells them what they’re getting in exchange for their click. If they are going to be a real customer they will value your honestly and integrity,

Create Urgency
Creating a sense of urgency through the CTA, such as a limited-time offering or a special discount for an immediate purchase, can overcome buyer hesitation.

There we have it. A quick few essential tips to using calls-to-action effectively.

Market Your Business With Ease
eManagerSite’s marketing features easily allow anyone to promote their business and maximize audience reach with our built-in blog, search engine optimization tools, and email marketing plugin.

Email Marketing: Send out email campaigns to customers, employees, and other business owners through our email marketing plugin. Use HTML to design beautiful emails that can then be sent to any number of customers, as many times a month as needed. Include pictures, files, videos, links, and more in every email.

SEO: Search engine optimization used to be difficult — not any more! eManagerSite lays out the best ways to increase SEO by allowing users to change meta tags, edit keywords, and more. Because every eManagerSite website is based on simple and clean HTML and CSS, they will already bring in stronger results than a site built in WordPress, Joomla, etc.

Blog: No need to sign up with an outside site to get a blog. Every eManagerSite account has a blog included for free, with access to all the blog management tools a business needs. Posting is as easy as typing on the screen, or copying and pasting from Microsoft Word! You can then add images, files, videos, and links of your choice. Schedule your blog to post now or later, and track its success with our built-in analytics. Categorize blogs by “tagging” them, and automatically allow visitors on your site to sort blogs by date, month, or topic.
Get In Touch
Contact Us

eManagerSite Support Team
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Posted in Marketing, Websites

How To Create The Best Logo EVER!

August 5th, 2014

Creating the Best Logo by eManagerSiteThis article will provide you ways to create the best logo for your company. Think of big, international corporations like McDonalds, Nike, or Apple. The first thing that should come to mind is their logo, and it’s because their logos are all over the place. These corporations know that their logo is so widely known that they speak volumes over their actual names. The logos have a meaning to not only English speakers but those who live in even the most remote corners of the Earth.

So let’s begin to define your company’s identity. There are a few types of logos. Your company’s logo can be one of three: typographic, illustrative, and graphic. Typographic means text only. Illustrative is a logo that literally illustrates what your business does or sells. And graphic is a design that you believe is so representative of your company that it is a symbol created only for your brand. Many companies decide to use a logo that is both typographic and graphic or any other combination.

To make finding or designing your company’s logo a bit easier, keep these questions in mind:

  • Who am I targeting?
  • Who are my main competitors, and what differentiates me from my competitors?
  • What emotions/feelings do I want my logo to evoke?

Make sure when designing a logo that you choose ones that are simple, scalable, and easy to reproduce. You’ll need multiple versions of the design, in either black and white, multicolor, or in one color. You’ll also need to consider how effective the logo will be without certain effects since many graphic effects will not look great on other printing situations like shirts, coffee mugs and other merchandising.

Below are some articles that might be of interest to you. They provide some extremely useful information.

2014 Logo Trends- http://www.logolounge.com/article/2014logotrends#.U9Jw4vldVik

Psychology of Color in Logo Design – http://thelogocompany.net/blog/infographics/psychology-color-logo-design/

 

– By Anna Fong, Web Design and Marketing Intern for eManagerSite

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Posted in Marketing, Websites

5 HTML Tips for Web Newbies

July 25th, 2014

eManagerSite HTMLNot familiar with the Internet and Web design? No Problem! With eManagerSite CMS you can know only the basics and still be able to easily manage or alter the content on your company’s webpage.

Behind the scenes of the eManagerSite tool, HTML is being written to make the changes you want to see. HTML (Hypertext Markup Language), is simply the standard markup language that creates web pages.

Many of the elements used in this language are written in tags that consist of enclosing the element in angle brackets like <html>. Tags like <html> usually will come in pairs. For example if you wanted to write the title to your webpage in HTML, you would use a opening tag of <title> and end your title with a closing tag of </title>. In between the two tags is where you’ll write your title.

Luckily, eManager does most of that for you without you ever having to see the Source code, which is a collection of all the HTML instructions your browser receives. If you are feeling bold, go ahead and open the source code (open up the right-hand toolbar and going down to the “View Source” option). You can make changes by going into the source code and writing your own HTML!

Here are five easy to digest HTML tricks to help you use eManagerSite more efficiently:

 

    1. If you wanted to create a space between either two images or two paragraphs, you have two options: press the shift and enter key at the same time to create a break in between the two elements or go inside the source code and insert a line break element literally in between the two elements. The line break element is abbreviated in HTML, and is “br” instead. The line break tag is an empty tag which means there is no ending tag to it. All you’ll need is <br>. So put the line break tag in there, if you dare!

    2. You can also easily align images or texts with an align element. If you want to align a paragraph on your webpage you can put the align element right in your paragraph element. The paragraph element is represented by the letter “p”. Go to that element in your source code. In the opening tag of the p element, which should look like this: <p>, add a space after the letter p and write the word “align”. Then place an equal sign (=), and finally you can choose where you’d like the paragraph to shift towards.<p align=left> This is my paragraph. Yay! </p>

    3. Want your title to be twice as big as your paragraph’s font size? You can add a style onto your title element and be able to do that in less than a minute. To do this find the title element you want to make twice as big as your paragraph. Like we previously did, create a space after the word “title” in the opening tag of your title tag. After the space write the word “style” and enter in an “em” element. The em element is used as a relative measure of font size. 0.5em is half the size, 2emis twice the size and so forth.<title style=font-size:“2em”> This is my title </title> <p> This is my paragraph. </p>You might have noticed the quotation marks for the 2em value. It is so that the HTML can understand that the font-size has to be this amount or value. Without the quotation marks the HMTL is unsure of the value.

    4. Sometimes you might run into the trouble with your paragraphs and photos over lapping. You can easily add as much space in between your elements as you want. You can use the marginelement to do so! Like we did before, we can simply go into the code and go right to the image element. The image element will look like this: <img src=“photo.jpg”/>. Right after the image’s name is written out, put the word “style” and give the style a value.                                                                                  Like this: <img src=“photo.jpg” style=margin:“5px”/>.You can add margins to the top, left, bottom, or right of the image or paragraph. Just be sure to specify the direction of the margins. Like this: Style=“margin-top:5px;margin-bottom:5px;” If the paragraphs and images on your webpage are overlapping, you might need to use a trial and error method to find the perfect amount of space in between. 

    5. If you want to create different margin for each side, you have to separate each of the style values by a semicolon (;)! And also remember to put quotation marks (“ “) before and after the whole line of styling.Ex: <img src=“photo.jpg” style=“margin-top: 5px; margin-bottom: 10px;” />And another note: the abbreviation “px” immediately following the number stands for pixels. Pixels are considered to be the smallest controllable element of a picture represented on the screen. Pixels in this case are a great tool of measurement.

Alright, I hope this was an easy enough introduction to HTML. If you want to learn more about HTML and other pieces of web design, go to http://www.codecademy.com/learn where you can learn and try to code for yourself!

 

— By Anna Fong, Web Design and Marketing Intern for eManagerSite

Image from NinjaCrunch.com

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