Mobile Commerce and Engagement Stats
- More than 56% of American adults are now smartphone owners.
- 75 percent of Americans bring their phones to the bathroom.
- Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009.
- 27% of companies worldwide planned to implement location-based marketing in 2015.
- Of the 70 percent of shoppers who used a mobile phone while in a retail store during the holidays, 62 percent accessed that store’s site or app and only 37 percent of respondents accessed a competitor’s site or app..
- Retailers’ apps with store mode gather five times more engagement.
- Last year,only 12% of consumers bought anything through social media.
- By the end of 2013, there will be more mobile devices on Earth than people.
- The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smartphones.
- International media and marketing executives see mobile as the most disruptive force in their industry. 65% of U.S. shoppers research products and services on a PC and make a purchase in-store.
- 48% use or would like to use a smartphone to shop while in-store or on the go.
- 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores.
- Nearly 50% of shoppers believe they are better informed than store associates.
- iN five years, half of today’s smartphone users will be using mobile wallets as their preferred payments method.
- Time spent with mobile apps starting to challenge television: consumers are spending 127 minutes per day in mobile apps–up 35 percent from 94 minutes a day in the same time last year–and spend 168 minutes watching television per day.
- Mobile Searches related to restaurants have a conversion rate of 90% with 64% converting within the hour. By 2013,
- three-quarters of Americans age 43 and under now use a smartphone
- The smartphone market is now larger than the PC market. Smartphones outsold PCs in Q4 of 2014 101 million to 92 million
The Computer Company addresses a full range of marketing needs, including mobile ready apps, email, content and social media marketing—creating a winning synergy that delivers quantifiable results. Want a free no obligation consultation with our experts
Contact us today:
the Computer Company, Inc
(860) 635-0500
(800) 418 2358
Posted by Don Thurber
