Should You Add Videos to Your Website?
Stop and think for a minute, how many online videos have you watched lately?
Online videos are a key part of your small business marketing plan. A recent survey by ta consulting firm found 90% of consumer respondents watch video content over the Internet. And that’s not surprising, considering video giant YouTube is the second largest search engine behind Google and it boasts millions of viewers. So how can you make video marketing a part of your promotional efforts? How can you secure a share of that viewership to promote your content and boost your sales? Let’s find out.
Keep it short:
Viewership online may be high, but attention spans are low. With all the quick links and promotions floating around any given page of the Internet, users very quickly tune out when watching long, drawn out lectures or sales pitches. Your video should focus on a single and simple call-to-action. What do you want your viewer to know or do? Then find a way to present that idea in a short and entertaining way. Creates a six-second looping video and can be used to show off the best parts of your product quickly.
Pull back the curtain:
One of the best opportunities you have when using video is to put a human face to your business. By filming your videos around the office, you give people a better sense of the company they’re interacting with and purchasing from. Consumers love seeing the inner workings of a business, even if it’s just a glance. Additionally, if you have a fun work environment or an interesting product creation process, show it off.
Video tutorials are a great way to bring consumers to your content while teaching them ways to succeed with your product. For example, if you’re a florist and want to show people easy ways to create a bouquet, make a video tutorial about it, this not only shows potential customers how you go through your process, but also showcases your talents. Then end the video with your brand and business info. Tutorials are one of the best uses for video and will bring consumers who are searching for how to do something right to your page, where your product or solution is waiting.
Creating videos for your small business marketing has never been easier with video on smartphones, and apps like Vine or Instagram. You can create short, fun and helpful videos to post on your YouTube page or embed on your website. To learn more about using video to promote your business, contact us for a free evaluation of your web marketing efforts and how we can increase your sales.
Discover the overall strength and effectiveness of your website.
30 Second Test – Things to look for:
- Does your website communicate your message clearly?
- At the end of the day, what do you want your website to do?
- Does your website effectively explain your product/service?
- How do your clients react to your website? Do they like it?
- What does your sales staff say about your website? Does it help or hurt them?
- Do you know If people are even using your website?
- What do visitors do while on your website?
- Bottom line, all websites have a call-to-action, even if it is to click on the next link or read the next page. Is your call-to-action getting you results?
If one or more of these questions cause you concern, call today at
1-800-418-2358
