Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? We didn’t think so.

Here are seven email etiquette rules that your small business should follow.

1. Always get permission

Just because someone handed you a business card doesn’t mean he or she wants to get emails from your business. You need permission from each and every customer you email. 

2. Make it easy to unsubscribe

Your customers should be able to easily unsubscribe to your emails. The CAN-SPAM laws require this option on every email you send. Don’t worry though, if you’re sending content that has value, your unsubscribe rate will remain low.

3. Make sure the content is error-free

Nothing stains your reputation faster than an email full of misspellings and grammatical errors. Your customers have high standards, so don’t let them down. Use spell check and proofread your email more than once. Remember, spell check won’t catch every error, so read carefully to make sure you haven’t mixed up words like “compliment” and “complement.”

4. Check and double check your links

You don’t want to send an email with broken links. Not only does that defeat the purpose of your email and potentially cost you sales, it also drops your credibility as a company. “The entire point of an email campaign is to generate business,”  “People want to be able to act instantly to your message. It is your job to provide them with a quick and easy way to do that.”

5. Send short and concise emails

Short, snappy emails help time crunched readers. Even if you’re sending out your company newsletter, you can offer “teaser” information with a link to the full newsletter.

6. Your subject line should relate to the content

Don’t be deceptive with your subject lines. If your email is about an upcoming sale, say so in your subject line. You can get creative with your subject line, but don’t try to trick your customers into opening the email. Customers don’t respond well to it, and it’s against the CAN-SPAM law.

7. Keep it classy

You want to convey a professional image. To do that, don`t write in ALL CAPS, it looks like you’re shouting at your customers. Don’t go overboard with things like symbols and exclamation marks, either. It’s just not necessary.At its core, etiquette is all about being polite. The same rule applies when you’re emailing. Be courteous and respectful of your customers and their time. Make sure your company is putting its most polite foot forward, and you’ll see success. Want more email marketing etiquette tips? Sign up for the free evaluation from our email experts at WebInteractive. We want to assist you in building your business and profits.

Design and Web Development

Web Interactive, a division of The Computer Company Inc. (TCC), specializes in Website Design Connecticut, strategy, SEO, SEM, web design, e-commerce, and proven online marketing strategies
for 100’s of businesses just like yours for over 15 years.

Developing and managing your company’s entire web presence is our business.

Contact Us

Hartford Area
15 Commerce Drive, Cromwell, CT 06416

Directions to our corporate office

 Other Locations

New Jersey Office
1 W. Ridgewood Avenue
Paramus, NJ 07652
201.447.1770

For General Inquires

Call: 800.418.2358

This post contributed by guest author, Lisa Furgison

As social media continues to intersect with SEO and content marketing efforts in 2014, marketers are faced with the job of deciding which social networks to use. It can be tempting to stick with the platforms you already have a presence on, while skipping networks like Instagram and Pinterest where you may not have a profile. And you need a profile to fulfil the traditional goal of social media marketing: creating more followers and interested customers – right?

The truth is, social media has a lot more benefits for your brand than an increase in followers. Platforms like Instagram and Pinterest have different marketing opportunities than Facebook and Twitter, due to their visual element. By ignoring these visual networks, you may be limiting the scope of your marketing campaign. You’ll also be ignoring the growing role that graphics and visuals are playing in content across the web.

Michael Kors was one of the first brands to take advantage of the imagery of Instagram. Take a look at the brand’s Instagram ad that promoted its new product – this photo received 218,000 likes within a 18 hours. Whether you decide to create an account on a visual network or take advantage of marketing opportunities without a branded account, Pinterest and Instagram’s imagery can help you expand your brand’s reach.

The Big Picture

It’s not enough to focus on just one or two social networks anymore. It’s clear that Pinterest and Instagram attract unique demographics, and if you don’t work within these networks, you’ll be missing out on various opportunities. Not only does imagery matter to social media users, but images can help your brand convey a lot of creative ideas.

While Pinterest users range a little older and primarily consist of women, Instagram is more balanced between younger men and women users. If one of these audiences is a good fit for some of the customers you are trying to target, you may want to expand past your primary social media accounts.

For instance, Facebook and Twitter involve posting about what just happened or what is happening now. Pinterest, on the other hand, is ideal for future plans. This makes it a powerful platform for customers looking to discover new products, services and experiences. Instagram is similar, because its platform allows you to show off your brand’s new products that might interest users down the road.

So should your business market through Pinterest and Instagram, so you can take advantage of the visual opportunities?

Why You Shouldn’t Use It

Before you decide to enter the Pinterest and Instagram networks, strategize and make sure you have the time and resources to make your efforts worthwhile. Just because everyone else is using it, everyone is talking about it online, or your competitors are already on the network doesn’t mean you necessarily need to follow.

Your competitors aren’t always right, and even though the networks are free, you still have to dedicate time to see results. Don’t make the marketing decision because of what others are doing; instead, strategize and come up with ways you can incorporate imagery into your brand. Make sure you have the capability to create graphics and photographic content. And analyze the demographics to determine if it’s the right move for you.

Why You Should Use It

Pinterest and Instagram’s networks have valuable demographics due to their visual elements. Most women or teens use one of the platforms, and most young consumers aren’t waiting around for brands to join – they’re already sharing content from the brands that are interacting with them now.

Compared to other sources of traffic, conversion rates for Pinterest users are extremely high. Unlike Facebook and Twitter, Pinterest introduces customers directly to retailers and helps brands catch users’ attention first.

There is also a large amount of sharing potential that helps increase a brand’s initial exposure. Since over 80% of pins are re-pins, it’s easy for one single pin to go viral and appear on Pinterest over and over again for weeks. This can send an immense amount of traffic to your website, making it possible to measure social media results without focusing on your number of followers.

Marketing Potential Without a Branded Account

Your presence and the number of fans isn’t the only important part of social media. You want to start a conversation about your brand that connects with every audience you want to target. This is why networks like Instagram and Pinterest have so much potential, since images can create great conversations and curiosity.

And if you move away from the traditional goal of increasing your social media followers, you can still get other valuable results such as direct traffic or content discussing your brand – and you don’t necessarily have to create an official branded account.

Here are some tactics for increasing your exposure on Pinterest and Instagram:

Focus on getting the metrics first, so you can convince your team that a profile on these social platforms would be a wise investment in the future. Measure impressions, re-pins, likes and comments to prove that the network is beneficial for your targeted demographic.

Create “printables.” These graphics are extremely popular on Pinterest, and they can be beneficial to your marketing. For example ties in with Valentine’s Day gives users a free product, while spreading the brand organically. If you’re creative, almost anything can be turned into a printable.

Use hashtags to promote your product and get users to interact with your brand. Instagram users rely heavily on hashtags to discover new content, as well as share it. This means you can give your content more reach among a large pool of users.

By figuring out ways your business can create content that can be shared on Pinterest and Instagram, you can easily extend your brand’s reach – while generating exposure and site traffic – without even having an account.

eManagerSite addresses a full range of marketing needs, including email, content and social media marketing—creating a winning synergy that delivers quantifiable results. Want a free no obligation consultation with our experts

Contact us today at eManagerSite

A Division of the Computer Company, Inc

info@tccwebinteractive.com

(860) 635-0500

(800) 418 2358

Email is an incredibly powerful marketing channel.  According to new research email marketing is 40 times more effective at attracting new business than Facebook and Twitter combined.  This statistic may strike you as surprising—considering all the industry hullabaloo surrounding social media.  Prospects who land on your website through emai marketing are more likely to convert to clients than those who arrive via social media, and email subscribers spend significantly more than social media prospects once they make a buying decision.

However, these email marketing trends may not continue in the long run, citing a decline in the rate that people check their email—20% between 2008 and 2013.  The change is attributed to the increasing number of ways to communicate, largely a wide variety of social media channels.  Although email still has a distinct marketing advantage over social media,  the gap will likely shrink, as Facebook, Twitter and other social networks mature and work to enhance engagement.  Act now to realize the full potential of your email marketing.

What is important to realize though is that social media, content and email marketing can effectively work in harmony and create a winning synergy as part of a strategic inbound marketing plan.  Social media can be used to capture new addresses for your email marketing database; social icons and social sharing buttons on your blog can incite greater content curation.  Social sharing prompts embedded in your email content can increase its reach, enhance engagement and boost lead generation.  The ways that inbound marketing can optimize social media, content and email marketing go on and on…For now, let us focus on optimizing your email marketing.  To unlock the power of email marketing, commit yourself to ongoing learning and best practices.

Make a Winning First Impression

Your subject line needs to be information-rich and captivating and pack a punch.  Many of your prospects will read your email on the go, so your subject line needs to be concise.  Mobile devices display a limited number of characters in the subject line, so make your email titles short and sweet with your value proposition featured prominently.  Your first line of email text is used to generate a message preview, so be sure not to waste this precious space.  Get to the point quickly; use fonts like Verdana that are easy on the eyes, and keep the font size at 16 pixels or more.

Never send email with an unclear “from field.”  Due to prolific spamming, people are very protective of their email inboxes.  When they feel spammed or violated, email recipients are quick to unsubscribe from mailing lists. Therefore, it is critical to establish a level of familiarity and trust from the start by making it easy to understand who you are and why you landed in their inbox.  Receiving an email newsletter, which you did not sign up for feels like an invasion of privacy.   Be courteous and smart; build your email database organically with an opt-in form on your website.

It may be most effective to use a company name, a personal name—like the name of the recipient’s account manager or the business owner—or a combination of the two in your from field.  Experiment to determine the way that works best for your brand.  Finally, always include an actual email address, which the recipient can reply to—proving that you are a real human being.  Follow these guidelines to increase the number of eyes that actually see your clever email marketing.  You cannot convert email prospects, if your emails get deleted or end up in the dreaded spam folder.

Your Prospects Are Unique; Do Not Send One-Size-Fits-All Emails

Create a friendly tone right off the bat by addressing your prospects by their first names.  Do not assume that everyone on your email list has the same interests; it will make your content less engaging and relevant to your individual email subscribers.  Provide options, and take the time to custom-tailor your email content to the unique interests of your subscribers.

Inquire about their likes and burning questions, when they opt in so that you can effectively segment your email lists.  With email segmentation, you can strategically target your message—sending out different emails based on the content that prospects view and download on your website, the information they provide via your call to action, the comments they make about your content, stated interests, industry, job title, location and  other relevant data.

Do Not Become a Nuisance

If you create winning email marketing, you will see a net increase in lead generation and sales with each round of emails in the short run.  Although it may be tempting, refrain from emailing too often—thus wearing out your goodwill.  Scheduling an extra email for a good reason on occasion  is acceptable.  However, when new emails are added to the mix too rapidly, your boosts in sales could level off, stop or even reverse over time.  Keep an eye your email engagement metrics, and take care not to become a pest.

Using inbound marketing to build an opt-in email database can dramatically increase the efficacy of your email marketing.  Prospects who opt in and really want to hear from you are far more likely to appreciate your email content and click through it than those unfamiliar with your brand.

Web Interactive addresses a full range of marketing needs, including email, content and social media marketing—creating a winning synergy that delivers quantifiable results.  Want a free no obligation consultation with our experts

Contact us today at

TCC Web Interactive
A Division of the Computer Company, Inc
info@tccwebinteractive.com
(860) 635-0500

(800) 418 2358

Author: Monica Romeri

1. Add video to your LinkedIn profile I don’t know about you, but one of the first places I go when I meet someone new is LinkedIn. I want to find out more about them, their history, and who they know. Now you can include a video in your LinkedIn profile – the perfect place for new connections to get a better idea of what you’re all about and start bonding with you, anchoring good feelings about you from day one.

2. Put a link to your video in your email signature you never know who your emails might get forwarded to maybe one of your customers passes on your info to another prospect. By having your intro video in the signature, you make it easier for people to get to know you better (and that’s crucial!)

3. Feature a video in your email newsletter Whether you’re already sending out regular emails to your customers and prospects or you plan to start email marketing in the future, the question “what do I write about” always comes up. You can feature your intro video or a
content / tip / FAQ video in the email …. Just write a little bit of text to lead into it, include a picture of the video linking to it on your website or YouTube.

4. Post video in Facebook, Twitter, Pinterest, Google +, etc. This works great, especially if you get into the habit of producing video on a regular basis (like once a month would be nice). It’s always tricky coming up with content to post in social media that is business related. FAQ and SAQ’s (should ask questions) are the solution. People love to watch and share videos, and it’s also a way to build up a formidable presence in Google (host your videos on YouTube AND embed on your website). A good strategy is to post a link to the YouTube video in Facebook one day, LinkedIn another day, Google + another day, etc. All this interlinking gets you exposure in lots of places, all of which strengthens your presence in Google.

5. Put an intro video on your website home page just having video on your website will give you a 50x better chance of ranking on Google. Besides that, you’ll better engage the people that come to your site so they stay longer and “bounce” less (which can hurt your google
rankings). Plus it makes the experience more personal and of course, helps prospects to better know, like, and trust you.

6. Turn your video into a blog post just like with the email newsletter, you can use the video as content for your blog. I recommend hosting it on YouTube, embedding it in the blog post, and also write some intro text. It’s also handy to include a transcript of the video (all that text is good for Google). AND – upload that transcript to YouTube! (Google is already “reading” your videos, so make it easier for them and ye shall be rewarded)

7. Run a video ad campaign on Google Adwords You may or may not be a fan of those video ads that show up before the real video plays – but it works. Did you know you can use those same $100 adwords credits that come in the mail for video ads too?

8. Ask each of your clients to share your video with at least one person. The whole video thing just makes you stand out.If you have a “real” video of you talking, being interviewed as the expert, it does a great job of positioning you in the eyes of the viewer.It’s not only easier for your clients to forward than the typical “hey, this guy does blah blah blah, you should call him”email, but it’s also more effective.

9. Send your video ahead before making that “cold call” If you email someone your video first, they will already know what to expect by the time you call them. Never make another cold call again

10. Do nothing – the video will likely show up in the search engines all by itself By hosting your video on YouTube, and spending a little time incorporating the right keywords (watch this) into the title, description, and tags section of the video, that video stands an excellent chance of showing up in a regular Google search. Why? Because Google owns YouTube, and videos are big right now – and they make money off of it!

Want to incorporate videos in your SEO strategy for your website? Please contact US today for a free evaluation of your website
and how we can improve your results.

TCC Web Interactive
A Division of the Computer Company, Inc.
Website Design CT
15 Commerce Drive, Cromwell, CT
info@tccwebinteractive.com
(860) 635-0500

By Mike
Liebensohn

Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are some that might make you rethink the way you’re approaching social media.

The fastest growing demographic on Twitter is the 55–64 year age bracket.

This demographic has grown 79% since 2012.

The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.

For Facebook, this group has jumped 46%.

For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is “just for teenagers.” It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

189 million of Facebook’s users are “mobile only”

Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straightforward.

YouTube reaches more U.S. adults aged 18–34 than any cable network

Did you think TV was the best way to reach the masses? Well if you’re after 18–34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.

Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five-minute videos explaining what your company does or introducing your team.

Every second two new members join LinkedIn

LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.

Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.

Make sure you share consistently to your LinkedIn company page and profile by, for example,scheduling your posts.

Social Media has overtaken porn as the No. 1 activity on the web

We all knew social media was popular, but this popular? Apparently it’s the most common thing we do online. Sonext time you find yourself watching Kitten vs. Watermelon videos on Facebook, you can at least console yourself with the fact that the majority of people online right now are doing something similar.

Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.

Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bitmore of your time now.

LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.

Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.

93% of marketers use social media for business

Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

Rethink it: If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the right social media management tool for you to stay on top of everything.

25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them

It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes. Well, apparently that’s not too far from the truth. If 25% of people aged 18–44 can’t remember not having their phone with them, there are probably very few times when they’re not connected to the web in some way.

Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time.

Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger

Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use it to market your product, share company news or provide interesting information for your customers. With only 9% of marketing companies hiring bloggers full-time, however, the pressure to produce high-quality content consistently will be a lot higher.

What a lot of people struggle here is how to write the best headlines for your articles, when the best time is to publish posts and lots of other blogging questions that arise when people are starting out.

(Of course, not all marketers work at marketing companies, but the stats are still interesting–how many companies in any industry can afford to hire–or already have–a full-time blogger?)

Rethink it: If you don’t have (or can’t afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. This can work, it’s just important to realize how big a task it is to run with a full-time content strategy without a full-time content creator.

25% of Facebook users don’t bother with privacy settings

We’ve seen a lot of news about social media companies and privacy. Facebook itself has been in the news several times over privacy issues, Instagram users recently got in a problem area over changing their terms of service, and the recent NSA news has seen people become more conscious of their privacy online.

But despite these high-profile cases of security-conscious users pushing back against social networks and web services, Velocity Digital reports that 25% of Facebook users don’t even look at their privacy settings.

Rethink it: Assuming that all of your customers are thinking along the same lines could be a big mistake. Especially if you’re basing that on what you’ve heard or read in the tech news. Remember that your customers might have very different priorities than what you expect.

Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn’t hurt to pay attention to the trends happening across the web. Hopefully these stats will help you to identify trends that will affect your strategy and your need to adjust accordingly.

Want to discuss these trends and see how they can maximize your website sales.

Contact Web Interactive at 800 418 2358

TCC Web Interactive
A Division of the Computer Company, Inc.
15 Commerce Drive, Cromwell, CT
info@tccwebinteractive.com
(860) 635-0500

By Belle Beth Cooper

As you make changes to your organic SEO strategy via keywords or on-site updates, it can be challenging to know whether you efforts are actually generating positive results. Because organic SEO can take weeks and months to show tangible movement in your search engine rankings, it is essential to know how to accurately track successes and failures as early as possible. Educating yourself about the key metrics that point to the overall health of your SEO efforts can save tremendous time, money, and headaches.

Accurate measurement of any SEO campaign varies significantly based on the actual business focus and its key objectives. There are, however, a few key performance indicators that quickly reveal the effectiveness of any SEO strategy

Within hours or days of an SEO campaign launch, start paying attention to the following;

• Rankings
• Traffic
• Conversions

These metrics point to the overall success of your campaign, and any movement within them after an SEO launch can start indicating long term expectations of success or failure.

Never Underestimate the Power of Keywords

There’s no understating it; keywords are critical. Correct selection and utilization of keywords can help manifest a page one Google listing, which studies show can garner you up to 92 percent of the potential traffic. Your first step is to meticulously select your perfect keywords. Then, after integrating them into your site, social media profiles, and marketing materials, start measuring their impact. Here’s how to break it down:

Let’s pretend you’re tracking a total of 10 keywords. Two of your choices are landing you on Google’s first page. The other 8 need additional optimization. You’ll need to examine your on-site and off-site strategies to find ways to improve these results. Or you may determine that those particular keywords are too competitive, and/or not applicable enough to your website to bring you the results you’re after.

Tracking Traffic

Understanding the power of your keywords involves far more than monitoring rankings. The impact of keywords on traffic is also essential. Always measure the quality of traffic you’re getting, and, of course, the volume. Remember that landing on the first page of Google for any search results is meaningless if the traffic you’re generating doesn’t convert.

To determine how your keywords are affecting your traffic, watch the metric that measures the amount of your traffic that is generated from organic search. Your individual business and SEO targets will help you determinehow much volume can be expected. As an example, if you’ve launched a national campaign, you’ll obviously expect more volume than if you’ve targeted a smaller geographic region.

So how do you quantify the quality of your website traffic? Pay attention to key website metrics like bounce rates and pages per visit. Bounce rate is really the biggie – if you’re getting a double digit bounce percentage, or if you notice it increasing after a campaign launch, it’s a safe assumption that your traffic quality has diminished.

How Good is Your Website at Converting Visitors?

Cash is still king, and conversions are the easiest way to measure how successful your marketing and website efforts actually are. Don’t assume that conversions are black and white by definition, however, as this too can be a multifaceted metric.

Here’s an example: Many SEO campaigns have the goal to increase overall leads. Remember that conversions aren’t just tracked via the web, but also through any other communication channel, like phone calls, appointment or quote requests, and related correspondence. If all your business does is sell tangible goods, a conversion is a sale. Most sites, however, have diversification with conversions, so make sure you’re considering the big picture.

Additionally, as you know, marketing is not always a real-time action. Since not all of your traffic will be ready to commit after the first visit, measure conversions by other metrics like newsletter sign-ups, social media fandom, media downloads, and any other action that indicates engagement. All of these point to a sincerely interested visitor, and could certainly equate to revenues in the very near future.

How to Quantify Your ROI

Because conversions can be abstract and, in essence, without revenue out of the gate, it’s a super smart strategy to map out the value of a conversion before you launch any related campaigns. This is obviously very unique to your business, and you may also have cost structure tiers to help determine actual ROI too.

Always factor in the customer’s lifetime value as you consider ROI. This equates to the expected profits you can receive per converted customer over their life long relationship with your business. Limiting your calculations to a single transaction conversion is a narrow focus and won’t reveal your actual ROI.

It’s obvious that tracking SEO campaign success is not necessarily a cut and dry process, but if you rely solely on something like search rankings, you’ll be missing a good portion of the story your metrics are telling you.

What metrics do you use to accurate track the success of your SEO tactics? Let WebInteractive guide you to success. For a free evaluation of your current website contact us at 800 418 2358 or

http://www.computercompany.net/Web_Development.htm

info@tccwebinteractive.com

By Tina Courtney-Brown