Archive for the ‘Marketing’ category

« Older Entries
Newer Entries »

How To Build a Better Landing Page.

July 12th, 2017

What is a landing page?

Landing pages are pages that are designed for specific marketing products or services. They are usually not a main pages on your web site and it are not part of the global navigation. In some cases the only links to the pages are from marketing content—For example: the call-to-action in an email or a pages found from a search engine results.

1. Landing pages are created for ease of use and simplicity. If a customer cannot find what you intended them to find, there really is no purpose for your landing page. Your landing page must be organized so that main emphasis is placed on the right items and visitors find what they are looking for.

2. The navigation on your landing page should be clear and obvious to the visitor. They should be able to look at your page and know where they are headed when they click on a button. Any other options, or “call to action” steps, should be easy to see and follow.

3. When they take the “call to action” steps, customers should receive some sort of immediate feedback. The page should change when they click on a button or when they mouse over specific content. There needs to be immediate responses to every move and click they make.

4. The layout of your landing page is very important. The content should be clear, consistent, and created based upon the purpose of the visitor. It should also be separated into a few “chunks” instead of staying as one long piece. This allows the reader to quickly scan and read what’s being said.

5. Aside from being readable and maneuverable, it is important that the visitor actually likes what they are seeing. The content should be interesting and easy to understand, and should provide value to the customer; they should feel like they are getting something out of your website. The look and feel should be appealing, the tone should be appropriate for the context of the situation, and ultimately, visitors (potential customers) should feel comfortable and relaxed when visiting your landing page, never anxious or confused.

 

Comments Off on How To Build a Better Landing Page. »

Posted in Marketing, Websites

Tags:

4 Ways to Improve Your Website

July 6th, 2017

The goal of your website is to promote your company in a way that captures a visitor’s attention,  creates strong interest in your product or service and ends in a sale.

Listed below are some suggestions that can improve your website and draw a greater interest in your business.

Improve Focus: To start off, rid your website of excess clutter! Keep only what is necessary so users can focus on what’s important. How? You can do this by removing excess elements, emphasize or increase white space, and choose a great color palette with symbolic colors corresponding with your core values. You can look up color psychology online to see what emotions resonate with certain colors and create the perfect message. Improving Focus does not mean your website has to be bland or boring. Rather, it can be fun in a clean, sharp way.

Custom Photography: The young female receptionist, the handsome middle-aged CEO, the group of well-dressed business partners sitting happily around a conference table. These images could come across cliché. If possible, custom photography, images, and illustrations are preferred over stock photos, as long as the quality is good. Show everyone who you are! Research your competitors’ websites to see what photos they are using. You don’t want to copy their style or have the same images as them. If you opt for some stock images, always purchase images with a higher resolution. They are more professional and boost your aesthetic value. Most importantly, avoid bland, predictable images. Think outside the box and try to “wow” your customers!

Bold Typography: Web design is all about communication, and using bold typography is a way to subtly communicate an important message to site viewers. Start by reviewing your site, and choose the most important message you want to get across to visitors. Use a typeface that expresses qualities and emotions consistent with that message. If your site follows a specific theme, use a font that corresponds with that theme. Place the bold type in a prominent position, preferably on white space. Remember, typography is a form of art, just like images, illustrations, and colors, that work together to make up your web design. Selecting the right (or wrong) font can impact a design’s quality.

Call-to-Action: The main point of your website is always to make the visitor complete a task, known as a call-to-action. A defined call-to-action is essential to creating a successful website. Your site should have a clear purpose, whether it’s for visitors to download, sign up, purchase, or call. To do this, begin by keeping the language short, or they will lose interest in your business. Provide value within the content – “Free”, “Last Chance”, and “Hurry” are common phrases used to grab their attention. The button or bold typography you use for the call-to-action should be the largest on the page, and placed ‘above the fold’. The user should not have to scroll down to find it. Using bright colors is good, as long as the button isn’t too large. The call-to-action should not overpower your website.

Your site should convert visitors into buyers, and give you a competitive edge. It is important to continually measure and improve site performance, usability, and conversions.  Tools like Google Analytics can provide information on where customers are clicking, their time spent on the page, and their bounce rate (how quickly they leave the site). While this tool won’t turn a poorly designed site into a great one, it may provide insight on things worth changing that will help turn one-time visitors into recurring customers.

Comments Off on 4 Ways to Improve Your Website »

Posted in Marketing, Websites

Tags:

What can VoIP do for your business?

June 8th, 2017

VoIP is a revolutionary phone technology that will more than likely one day replace the traditional phone system entirely. In fact, VoIP makes easy some things that are difficult to impossible with traditional phone networks. For example: Take your VoIP phone with you on a trip, and anywhere you connect it to the Internet, you can receive your incoming calls. (pretty cool, huh?)

Eliminate your phone services, phone systems, extra charges and only use the internet with no additional charges. Call for a FREE Audit!

As part of our Networking Service, the Computer Company can set up a business VoIP phones that runs through your high-speed internet. That means you get:

  • Huge Savings Compared to Traditional Phone Systems. Studies have shown that, compared to using traditional phones, using VoIP can potentially make you save up to 40 % on local calls, and up to 90 % on international calls.
  • Unlimited Calling – no per minute calls.
  • No additional cost to Keep Your Existing Number
  • No Hardware needed
  • Make Calls Anywhere in the World to any place in the world.
  • Simplicity (no closets full of wires, no PBX, no phone systems)
  • VoIP for Voice Communication with PC or Laptop.
  • Many Useful Features including Caller ID, Contact Lists, Voicemail, Record Calls, Monitor Employee Calls, Call Center Queues, After Hours etc.

Why keep paying higher prices?

In general, VoIP costs far less than an equivalent service from traditional sources, but not all VoIP setups are equal.  The Computer Company has designed many network and support solutions for our clients and with our experience you’ll get the best solution for you. With our 24/7 customer support services, immediate response is guaranteed. The Computer Company will get you set up and saving money in no time!

Eliminate your phone services, phone systems, extra charges and only use the internet with no additional charges. Call for a FREE Audit!

Corporate Headquarters Hartford
15 Commerce Drive,
Cromwell, CT 06416
Phone: 860-635-0500
Toll Free: 800.418.2358

Comments Off on What can VoIP do for your business? »

Posted in Computer Company News, Marketing

It’s one of the most talked about fears…

June 1st, 2017

If Your System Fails, Could You Recover?

Disasters do happen.  The question is, when something fails, will it be a temporary inconvenience or a business-shaking crisis?  When a hard drive crashes, can you be back in business in hours? If a natural disaster shuts your network down, can you recover every business critical application that day?

Data loss is one of the most talked about fears in business today. 
Since the information on your computer is practically your lifeline, let us help you take the necessary precautions. Simple steps to avoid data loss for your business can save you time, money and most importantly, the livelihood of your business.

At The Computer Company Inc., the protective measures we “lock-in”, (literally), will put you at ease. For example, backing up your data, especially when upgrading your system, is the first step we take. We also make sure your most critical data files are kept safely off-site, whether at our data center or yours.

The Computer Company prevents natural and man-made disasters from becoming computer and business disasters. How?

  • Replication
  • Off-site Back ups
  • Data Center
  • Business Continuity
  • Remote Office Space

We offer a full range of disaster recovery consulting services, practices, and solutions for your business to prevent many events, minimize any damage, and return your system to its full capabilities as soon as possible.  We do disaster recovery right.

To help you protect your data, here are some tips you can use right away. » Read more: It’s one of the most talked about fears…

Comments Off on It’s one of the most talked about fears… »

Posted in Marketing

Connecticut Sees Few Data Centers

May 10th, 2017

As the digital age gives way to more and more users demanding fast, powerful and reliable computing, the business of commercial data centers is benefiting from that surge.

The facilities are the backbone of data-driven industries like finance, technology and government. More recently, they have become known for being the underlying apparatuses behind high-frequency trading, the focus of the latest book by journalist Michael Lewis and the talk of Wall Street last week. By strategically placing their servers in the same data centers used by exchanges like the New York Stock Exchange, high-frequency traders receive market information milliseconds faster than average investors. Known as co-location, the practice more broadly (and benignly) refers to businesses renting space under a shared roof for servers and other hardware.

All told, there are 2,651 colocation centers in the United States, according to Datacenters.com, a website that tracks the growth of data centers across the globe. About 20 percent, or 555, can be found in the Northeast. Within the region, New York leads the way with 188 data centers, followed by New Jersey with 100. Further north, Massachusetts has 96.

Connecticut trails behind with only 17 colocation data centers, a surprisingly small number given Fairfield County’s position in the financial services industry, and the number of mid-sized companies that would rather co-locate than build their own data centers.

The Computer Company’s Data Center is unique.

The Computer Company’s data center with a SSAE16 Type II, stands out from other data centers. (Formerly called SAS 70 Type II Certification)

SSAE16 Type II, (formerly SAS 70 Type II Certification) is a widely recognized auditing standard developed by the American Institute of Certified Public Accountants (AICPA).  By obtaining a SSAE16 Type II, (formerly SAS 70 Type II Certification) an auditor is attesting that an organization underwent a thorough examination process which audited their control objectives (the IT functions that protect the confidentiality, integrity and availability of data).

How can you be sure the data center that is storing your critical information is providing the necessary controls to safeguard that data? We live in a global economy with fierce competition. A SSAE16 Type II, (formerly SAS 70 Type II Certification) is one method of ensuring best practices are implemented to comply with industry standards.

A consistent supply of power is critical to Data Center operations. We provide this power to independently control uninterruptible power supplies that provide conditioned power to individual racks. The main power is backed up by a natural gas generator fed from a multi-million gallon storage facility located within 1 mile of our facility. In essence, the generator can provide power to the Data Center indefinitely.

  • The Computer Company’s Data Center is protected by video surveillance which provides 24×7 monitoring of both the interior and exterior of the facility.
  • Includes a security-vestibule (man-trap) prevents unauthorized access to the Data Center floor, and card-key and biometrics provide authorization and authentication.
  • The facility also employs modern environmental controls and FM 200 fire suppression system.
  • The Computer Company’s top-of-the-line Data Center facility guarantees the power infrastructure that will keep your business up and running with high speed internet access that can handle any bandwidth.

Our Data Center customers consistently cite our hosting reliability, flexibility and responsiveness, and staff expertise as the reasons they prefer The Computer Company’s Data Center services.

Call us to find out more about how this service can benefit your business.

800.418.2358

Cromwell Location
15 Commerce Drive
Cromwell, CT 06416
860.635.0500

http://www.computercompany.net/DataCenter.htm

Comments Off on Connecticut Sees Few Data Centers »

Posted in Computer Company Cloud Data Center, Computer Company News, Marketing

Lights, Camera, Video; How to Add Videos to Your Marketing Mix On Your Website

April 5th, 2017

Should You Add Videos to Your Website?

Stop and think for a minute, how many online videos have you watched lately?

Online videos are a key part of your small business marketing plan. A recent survey by ta consulting firm found 90% of consumer respondents watch video content over the Internet. And that’s not surprising, considering video giant YouTube is the second largest search engine behind Google and it boasts millions of viewers. So how can you make video marketing a part of your promotional efforts? How can you secure a share of that viewership to promote your content and boost your sales? Let’s find out.

Keep it short:

Viewership online may be high, but attention spans are low. With all the quick links and promotions floating around any given page of the Internet, users very quickly tune out when watching long, drawn out lectures or sales pitches. Your video should focus on a single and simple call-to-action. What do you want your viewer to know or do? Then find a way to present that idea in a short and entertaining way. Creates a six-second looping video and can be used to show off the best parts of your product quickly.

Pull back the curtain:

One of the best opportunities you have when using video is to put a human face to your business. By filming your videos  around the office, you give people a better sense of the company they’re interacting with and purchasing from. Consumers love seeing the inner workings of a business, even if it’s just a glance. Additionally, if you have a fun work environment or an interesting product creation process, show it off.

Video tutorials are a great way to bring consumers to your content while teaching them ways to succeed with your product. For  example, if you’re a florist and want to show people easy ways to create a bouquet, make a video tutorial about it, this not only shows potential customers how you go through your process, but also showcases your  talents. Then end the video with your brand and business info. Tutorials are one of the best uses for video and will bring consumers who are searching for how to do something right to your page, where your product or solution is waiting.

Creating videos for your small business marketing has never been easier with video on smartphones, and apps like Vine or Instagram. You can create short, fun and helpful videos to post on your YouTube page or embed on your website. To learn more about using video to promote your business, contact us for a free evaluation of your web marketing efforts and how we can increase your sales.

Discover the overall strength and effectiveness of your website.

30 Second Test – Things to look for:

  • Does your website communicate your message clearly?
  • At the end of the day, what do you want your website to do?
  • Does your website effectively explain your product/service?
  • How do your clients react to your website? Do they like it?
  • What does your sales staff say about your website? Does it help or hurt them?
  • Do you know If people are even using your website?
  • What do visitors do while on your website?
  • Bottom line, all websites have a call-to-action, even if it is to click on the next link or read the next page. Is your call-to-action getting you results?

If one or more of these questions cause you concern, call today at

1-800-418-2358

 

Comments Off on Lights, Camera, Video; How to Add Videos to Your Marketing Mix On Your Website »

Posted in Marketing, Websites

What You Don’t Know About SEO Can Hurt Your Business

March 30th, 2017

Search engine optimization–the use of keywords and other techniques designed to elevate a website to the top of a search–is the make-or-break factor for many new businesses. It is also the web’s unfolding, and unregulated, frontier.

There are countless SEO strategists, consultants and self-professed experts who will claim they can raise your site up into Google’s top 10 search results–for a price. Unscrupulous SEO firms not only make promises they can’t keep, the worst of them also use shady practices that might produce no traffic, deliver the wrong traffic or even get you banned from Google. For the startup owner who isn’t well versed in SEO, hiring an SEO consultant is one of the more vulnerable moments in launching a new business..

The Right Keywords
Google, of course, is the web-search alpha dog. But all the others Bing, Yahoo, Ask.com, Lycos–are sniffing out the same stuff.What gets their attention? Good, fresh, focused content. Adding a blog is one of the easiest and most straightforward ways to bulk up on content. If you sell hair-removal devices, for instance, start a blog that explores all aspects of waxing, plucking, threading, electrolysis and so on. Over time, your site will accrue searchable heft.

The trick is to be hyper-conscious of your keywords. For example, if you want web surfers on the prowl for “eyebrow waxing” to find your site in search engine results, organically work the exact phrase “eyebrow waxing” into each blog post (maybe multiple times), and use it on all static pages related to eyebrow waxing. Lather, rinse and repeat with every term and phrase you want to rank for.

Before you start writing content, though, research and plan your keyword attack. Is geography important to finding your customers? Then maybe “Connecticut eyebrow waxing” is the phrase you want to home in on. How do you size up keyword quality? One method is to use Google’s AdWords Keyword Tool , which reveals how many monthly searches are conducted for a word or phrase. If a search term produces more than 50,000 searches in a month, it will be difficult for your site to compete for Google’s attention using that word or phrase. But you can also use AdWords like a thesaurus: It handily delivers a list of alternatives for you to sift through to find lower-volume, but more focused, keyword phrases. Using those, you’ll have a better chance of rising up the ranks. Google also has a search-keyword tool that will scan your existing site and suggest keywords.

Relevant Page Titles
So now it’s page titles–the line of text that appears at the top of your web browser–that are believed to be the most important few words in the SEO universe. (The title is also what shows up on Google’s search result.) A page title tag field is standard on most blog programs, including TypePad and WordPress ; any web programmer should be able to customize one for sites built on Drupal or Joomla , two popular content management systems. Another place to plant keywords is each page’s description field. Customize the description for each page of your site, and write them with some care, because the first 120 characters show up on Google, tucked between the page title and address. Plugging keywords into all these critical spots is time-consuming–but it isn’t rocket science. Getting it done, even if you need to update existing pages, shouldn’t be expensive.

Getting the Links
So what might be a good use of your SEO dollars? One word: Links. Google uses about 200 data points when sizing up your website. But one of them is whether you’re popular with the in crowd. If reputable websites link to your content, Google smiles upon you.

Need more information or would you like a
free SEO evaluation of your website, please contact us today

Telephone: 800 418 2358 or info@computercompany.net

Comments Off on What You Don’t Know About SEO Can Hurt Your Business »

Posted in Helpful News, Marketing

Future-Proof Ideas for Websites

March 15th, 2017

When you’re talking about the future it’s hard not to get carried away. The future of almost everything seems exciting. Futuristic cars, houses, television, and of course, websites, will seemingly be able to perform almost any function, thanks to creativity and advances in technology.

But instead of focusing on the technology side of the future, focus on the human side. Human behavior is a more consistent bet than technology. If we prepare our website for the future with human nature in mind, we will put our organization in a good position regardless of how the flood of technology leaves things.

Future-proof ideas for websites

If we bet on technology, we can either be really right, or really, really wrong. But if we bet on human nature, we can count on consistency and know that our website is going to be well-positioned for the future.

The website of the future must be:

  • Simple
  • Mobile
  • Fast
  • Human
  • Useful and/or interesting

1. Make it simple

People value simplicity. Every day, more than 100 million pieces of content are shared on Facebook. More than 90 million Tweets are Tweeted. About 50,000 new blogs are created to get stacked on top of the 150 million+ that are already out there. As you read this, some of the 294 billion emails that are sent each day are being written.

We’re in an era of information overload. Our audience members are busy people who are overcommitted *outside* of their Internet lives. It’s a small miracle each time they make it to our sites so we shouldn’t overwhelm them once they get there.

The first step in preparing your website for the future happens offline. Websites are often a reflection of the organization that created them. If our organization is disorganized, and poor at communicating, our website will be, too. Design by committee often results in a battlefield of compromise where your visitor is the casualty. As an organization, we must go through the difficult task of truly answering some basic but powerful questions:

  • What kind of person is my audience member?
  • What’s the one thing they actually want from me?
  • What one action do I want them to take?

There are no Swiss army-knife sites We need to simplify, specialize and stick to our core mission or risk becoming irrelevant.

If the future of the web is simplicity, here’s how you can prepare:

  • Boil down your organization’s core offering
  • Conduct a website audit: check for competing initiatives on your own site
  • Check your analytics to see where you are losing visitors

2. Make it portable

People value convenience.

The world is going mobile in a hurry. You’ve heard the stats. By 2015, 63% of U.S. citizens will browse the mobile web. Nearly 150 million people will own smartphones and mobile traffic will increase 26-fold.

Mobile isn’t a trend. Mobile is the trend.

But the web isn’t just going to mobile devices, it’s going to any screen that can present the internet. Think kiosks, augmented-reality digital signage, screens we haven’t thought of yet. The web is going to be portable: found wherever a digital screen exists.

When you’re creating a mobile version of your website (which should be your priority over running out to create a mobile app just to create one), the simplicity you gained in step 1 (“Make it simple) will help pave the way for you to create a simpler menu that satisfies your audience members desires on your site.

To prepare your site for mobile:

  • Start thinking now about how you’d simplify your navigation menu and site content
  • Discontinue developing Flash elements into your website, focus on HTML or JavaScript
  • Focus on mobile-friendly first

3. Make it fast

People hate waiting

Nobody likes to stand in line. Waiting is tough for people. That’s why 40% of web users have abandoned a page after 5 seconds of loading.

Taking the steps to making sure our sites load quickly will have benefits to user experience and SEO. People are more likely to click through more on quickly-loading sites. And Google has mentioned that they take load speed into consideration in their algorithm.

Remember, simple sites load faster. And this is even more true (and more important) in mobile.

To get your site sped up for the future:

  • Check site load speed
  • Create a checklist of tweaks to apply to your current site

4. Make it human

People crave human interaction

We’ve heard the statistics on social media. And to be fair, a lot of organizations are at least trying social media. But the humanization of your website shouldn’t be limited to your social media pre-approved channels.

Social media – or the human element – should be a layer across your digital presence, not channel-based. Humanity evokes emotion from people. Showing the human side of your organization can have many benefits.

For instance, during a Fund donation drive, an A/B split test was conducted to see which donation form was more effective and generating donations. One form had a photo, the other did not. The one with the photo – the human – element – converted 10% better and resulted in $1 million more in donations.

The social side of your organization can come out anywhere you have content. Your email subscription thank you, your administrative copy, your error messages can all incorporate the human element.

For instance, a error message was written in a more human-friendly way and decreased the bounce rate by 66%

If the future of the web is social, here’s how to prepare:

  • Take inventory of your social media outposts: are you acting like a logo or a person?
  • Investigate where your audience socializes online
  • Start monitoring social media to keep tabs on influencers and your audience

5. Be useful or interesting

People love a good story

An article this long has to include the cliché “content is king” at least once so here it is: content is king. In a recent survey, 73% of people said they preferred to learn about organizations through articles as opposed to ads. Content is 61% more likely to drive someone to make a purchase than ads, and content can live forever on your website.

  • The power of a good story is strong.
  • And content can pay dividends down the road for your site. A Tweet or Facebook post usually only lasts for hours. A blog post can last for years.
  • The future of the web is storytelling, so start generating content that captivates your audience because it’s useful or interesting (or both!)
  • If you want to prepare for the future of the web, focus on human nature. Make it simple, portable, fast, social, useful and interesting you’ll be ahead of the race.

Put your website to the test!

30 Second Test – Things to look for:

  • Does your website communicate your message clearly?
  • At the end of the day, what do you want your website to do?
  • Does your website effectively explain your product/service?
  • How do your clients react to your website? Do they like it?
  • What does your sales staff say about your website? Does it help or hurt them?
  • Does your website sell for you the way you want it to?
  • Do you know If people are even using your website?
  • What do visitors do while on your website?
  • Bottom line, all websites have a call-to-action, even if it is to click on the next link or read the next page. Is your call-to-action getting you results?

If one or more of these questions cause you concern, call us today at 1-800-418-2358 and let’s get your website ticking again.

The Computer Company, Inc.
15 Commerce Drive, Cromwell, CT
(860) 635-0500

Comments Off on Future-Proof Ideas for Websites »

Posted in Helpful News, Marketing, Websites

Tags:

Turning Small Business into Big Business with eManagerSite

March 1st, 2017

If you’re like most small business owners, you’re constantly fighting 3 battles:

You’ve got too much competition.

There are a limited number of customers out there, and you will need to find them and get them to your website.

You have a budget that is not unlimited.

Basically, this means you have to come up with ways to make your business stand out — all without spending a small fortune. Let the Computer Company review how this can be accomplished.

All you have to do is succeed at content marketing.  Content marketing has become a buzz term lately. However, it’s not some passing fad. Instead, it’s a proven way to turn your small business into a big business. In fact, if you do it correctly, your small business will be right up there with the big boys.

How can you do it?

Whether you have one employee or 1,000 employees, all businesses share one very important responsibility — to make life easier for their customers. Whether you sell websites, sell car parts or dry clean clothes, potential customers want to know how working with you benefits them. By publishing content that showcases your expertise, you can do just that.

Let’s say you run a small business that fixes computers. If you started up a blog that explained ways to prevent spyware from infiltrating people’s hard drives, wrote about the pros and cons of the newest processor to hit the market and gave out tips that could help make computers last longer, anyone who read your blog would see that you really know what you’re talking about. Thus, they’d be a whole lot more likely to call you when their own computer needs a repair.

Some ways to become an expert in a subject would be if you own a small interior design firm, talk to the local hardware store about writing a guest post for their website. If you write about the latest home renovation trend, that’s something that the hardware store’s customers will be interested in and if they want some expert help to tackle any of those projects, they’ll know you can be of service.

Publish truly great content both on your own site and off, and you’ll have more people seeing your name. You’ll have more people linking to your website. You’ll have more people talking about you on Facebook and Twitter. You’ll rank higher in the search results. You’ll make your mark on the Web.

But what about the expense?

Ah yes, the third challenge we talked about. You may be inclined to think that content marketing can only generate big business results if you have big business money to spend. However, nothing could be further from the truth. In fact, content marketing is the ideal choice for small businesses, because you can succeed with virtually any-sized budget. And, the money you spend will provide long-term benefits. Let’s say you publish a great article that offers a detailed analysis of one of the developments in your industry. That article will be on the Web forever meaning that people will be able to read it six hours from now, six months from now and six years from now. It’s common for content marketers to still get traffic from pieces they published months or even years prior. Consider it the gift that keeps on giving.

Even if you pay a professional content writer like the Computer Company  to review or create the article for you, if it’s good enough, it should be able to pay for itself over time. After all, if the article fetches enough extra traffic — and your sales copy is good enough to turn those additional visitors into buyers — the money you spent on it was well worth it. Happy ending for everyone. 🙂

That’s the exact opposite of paid advertising. If you’ve been spending a chunk of your budget on banner ads, you’re only going to see results for as long as you keep paying the bills. Once you stop forking over your money, those ads are going to disappear. You’ll never be able to benefit from them again, unless of course, you start paying for them again.

When you think about it in terms of dollars and cents — the true benchmark for any business — you just can’t beat content marketing. It’s the perfect way to give small businesses a bigger reach and a bigger slice of the pie.

Contact us today for a free evaluation of your website and get some ideas that can make your business money and for you to be successful

Computer Company

Telephone: 800 418 2358

Comments Off on Turning Small Business into Big Business with eManagerSite »

Posted in Helpful News, Marketing, Websites

Guest Wi-Fi Can Measurably Improve Customer Engagement for Brick and Mortar Businesses

December 19th, 2016

guest wifi brick and mortar
Brick and mortar companies that want to access the same level of customer insights as online shops need look no further than their own Wi-Fi networks. Advancements in Wi-Fi engagement and analytics tools can unlock goldmines of data on customer behavior, preferences and sentiment to support businesses’ marketing and sales programs.

Online shopping for retailers, mobile ordering for dining franchises, and online booking and mobile check-in and out for hotels. These are just a few examples of ways brick and mortar businesses have lost a direct connection with their customers. Unlike online businesses, organizations with physical locations haven’t traditionally had access to data on traffic, conversions and other analytics to help optimize their marketing and sales programs. However, since the vast majority of the world now carries a Wi-Fi-enabled device at all times, brick and mortar business can access all kinds of invaluable information on shopper, guest and employee behavior.

With the right Wi-Fi management tools, store-provided wireless access can help businesses successfully carry out initial engagement, engagement analytics and targeted marketing. Following are a few examples of in-store marketing powered by Wi-Fi….

Read whole articel by   October 18, 2016
https://www.secplicity.org/2016/10/18/guest-wi-fi-can-measurably-improve-customer-engagement-brick-mortar-businesses/

 

Comments Off on Guest Wi-Fi Can Measurably Improve Customer Engagement for Brick and Mortar Businesses »

Posted in Helpful News, Marketing, Websites