Archive for the ‘Marketing’ category

Mobile is Growing.

February 8th, 2019

Mobile Statistics You Need to Know About.

The World Has Gone Mobile. In the United States, of the 260 million adults, 88% have a mobile phone, and roughly half have a tablet.

Mobile phones offer one option to drive sales and conversions. One of the mobile commerce trends that is creating a whole new stream of revenue is tablet users. In the United States, mobile commerce sales on tablets will to grow to $77 billion by 2019. The great thing about sales on tablets is the fact that there is more real estate to work with, giving brands the opportunity to go draw customers into immersive, engaging experiences.

Mobile Coupons

Over 105 million adults in the US used mobile coupons in 2016. This is a clear sign that whether it’s through SMS or push, mobile engagement drives sales directly. With the spread of mobile wallets on Android and iOS continuing to grow, sales on smartphones and tablets will continue to grow.

Important Mobile Commerce and Engagement Statistics You Need to Know About.

  • 75% of Americans bring their phones or tablets to the bathroom.
  • 80% of shoppers admit that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience (Source: Huffington Post)
  • 78% of small businesses attract new customers through social media (Source: Relevanza)
  • 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey)
  • 55% of US Internet users will redeem a digital coupon or code at least once per year (Source: Digital Marketer)
  • 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire)
  • Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017 (Source: CMO Council)
  • 44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices (Source: CMO Council)
  • More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones, 7%, or 2.3 million, of those consumers have made a purchase on their devices, the report finds (Source: Experian Simmons, Mobile Consumer Report)
  • 87% of millennials always have their smartphone at their side, day and night.
  • 78% of millennials spend over 2 hours a day using their smartphones.
  • 68% of millennials consider their smartphone to be a personal device (Source: CMO Council)
  • 46 percent of consumers have used their phone to get product information while in a store (Source: Briabe Media)
  • 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics Mobile Search Insights Study, conducted by ROI Research)
  • 69% of retail executives said mobile is an important strategic initiative (Source: NRF)
  • 79% of smartphone users found it useful to download mobile coupons to their phones (Source: Accenture, reported by Internet Retailer)
  • 73% of consumers find it useful to receive an instant coupon as they pass by an item in a store (Source: Accenture, reported by Internet Retailer)
  • 73% of shoppers with smartphones prefer to reference their mobile device while in-store rather than ask a sales associate for help (Source: Accenture, reported by Internet Retailer)
  • 62% of consumers use their smartphones to search for a store location or directions (Source: IDC Survey)
  • 40% search for price and product information (Source: IDC Survey)
  • 38% check the status of an order, and, while in store (Source: IDC Survey)
  • 32% browse product reviews (Source: IDC Survey)

So what’s the point?

There is not turning back. To stay competitive we all need to keep moving into the future.

Social Media…For Your Business?

October 19th, 2017

The answer is YES.

Using social media outlets can literally open up your company to a whole new corner of the market.

Forming a good connection with your customers will guarantee that customers come back and continue to be satisfied with what your company offers.

The Setting? A girl from college had tweeted last semester that she wished there was something besides coffee that could allow her to stay up all night and study for her final exams.

So then what happened? Red Bull happened to see her tweet soon after and offer her samples of their new products.

Results? When I heard about this from a friend, I was immediately impressed by Red Bull and was curious to see if their new line of drinks could help me focus and concentrate better too. I’m sure the girl from college also thought very positively of Red Bull being so proactive in advertising their product in a very human way.

Why should you listen? People will have opportunities to learn about your business that may never have happened other-wise. people who already know about you could become more loyal. Every social media word you create and send out into the world can open a door leading back to your site. And finally, people like doing business with other people; not with companies.

Points to consider:

  • Like Red Bull, your interactions with customers online has to be personal. The tweets, Instagram photos, or Facebook statuses have to be able bring about an effect on your followers, friends, and fans. Make their heart ache a little by showing a sweet photo of a father and son, just in time for Father’s Day.
  • See what’s trending online and post something about them. These posts will get a bit more attention than usual, so cash in!
  • Promote your company – just try to be as creative as possible. A lot of promotions and advertisements are thinking quite literally outside the side ad boxes on popular websites. It is not only big companies like Red Bull doing this. Notable celebrities like Taylor Swift and Rihanna are always posting on social media outlets, interacting with their fans in this way, and continuously promoting their image. Take a page from their book and do the same for your business.
  • So be consistent with when you post on social media. Don’t post every day for a week and then stop for the next two weeks. Interact with customers and potential partners-be proactive like Red Bull! And stick to your brand!
  • It’s also a good idea to assign only one or two employees to update content on social media outlets. That way the updates will most likely stay focus and consistent with the company brand. And like anything else practice makes perfect so letting one or two employees practice, they should become “Social Media Gurus” in no time!

Keep in mind that every one of these social media platforms are different. Some content on one platform might work great, on another platform they can fall flat. One idea; Check out other businesses that are similar to yours and see what works for them.

 

Would You Like to Sell Products Online?

September 28th, 2017

We understand your needs.

When your goal is to sell products, you need the right infrastructure, navigation, and product descriptions that help make the sale. Selling your products is problem-free when customers can find what they are looking for, understand the product they are buying, and can purchase on demand. The Computer Company provides you with everything it takes to sell products and services online.

In today’s digital economy, people want to conduct business quickly, easily and wherever and whenever they feel like it. Therefore, in order to compete in the 21st century, a company must be conducting business 24/7.9

E-commerce Strategies for Shopping Carts

» Read more: Would You Like to Sell Products Online?

The Internet is your best opportunity to increase your business.

September 7th, 2017

The Internet IS your best opportunity to increase your business sales volume.

It still shocks us, how in this day and age, people can be so resistant to doing business on the web. I remember the owner of one apartment complex telling us how he doesn’t “believe in the web.” I wondered, how else are people going to find you? And consider this. He has an average of 10 empty apartments a month. So that’s an average loss of $1200 per unit, times 12 months…$144,000 a year! Wow! He won’t spend a dime on the web. If you are thinking, this doesn’t make sense, you are not alone in that thought.

The importance of growing your business and expanding your Web brand using all the strategic Internet tools available cannot be overstated.

  • Fresh updates
  • Online Videos showing your product or service.
  • SEO – get found by those waiting to buy from you.
  • Social Media.
  • Obtaining quality sales leads and gaining new customers online
  • Expanding market reach, communicating with existing customers
  • And increasing your company’s online sales reach should absolutely be a part of the overall strategic sales and marketing strategy for any business today. Why not?

With the exponential increase in the sheer number of people searching, business employees, B2B buyers, purchasing managers, engineers, and B2C consumers in all corners of the globe, searching the Internet on a daily basis; searching for new products, services, new technologies, and to shop at ecommerce websites online; it is imperative that the sales and marketing message being portrayed in the website be right on target with what they need.

The online marketing message is what sets a business apart from the competition, and provides the means for a website to be found in the search engines for the various keywords specific to each business. And, make no mistake about it, horizontal and vertical markets can be quickly tapped into using the Internet.

It is important not to underestimate the online sales web power of a website. It is the face of your company. It can be one of the most best web marketing strategies and online advertising communications that your company can invest in, which can significantly provide more sales and qualified leads through the various online marketing channels.

Learn 3 ways we can bring you more business –

Call today 800 418 2358.

What are you waiting for? Why wait? Do you want to start bringing in those new customers and sales leads via the Web? With The Computer Companies Web Services we can get your website found online in the search engine results. Contact us today for an online marketing services quote and start bringing in more leads and sales results for your business tomorrow. Utilize the power of the web.

 

 

Are You Keeping Your Data Safe?

August 30th, 2017

How would you answer that question? How can you keep your business information safe?

Sadly, what has happened in the city of Houston this week from the hurricane is an example of what can happen any where and to any business. If businesses have their business data backed up and secure off-site, they will be in a better position to resume business when the time comes. This is where the Cloud Storage Solution come in for most businesses. Why? To have Information Security you need to insure your business data is safe and confidential. It also needs to be quickly available when you need it.

So…. What are the risks to your business data?

No doubt you have seen the news, computers and the information more then ever are vulnerable to wide variety of threats.

Environmental threats. Severe weather can cause outages or knock servers’ offline. Downed lines from a freak autumn snow storm last year left millions in the Northeast without power for several days.

Malicious software. All computers, especially those connected to the internet, are vulnerable to attacks, viruses, worms, Trojans and other malware that can exploit weaknesses and damage data.

  • Cyber crimes from hackers that attack and try to access your computer for malicious reasons.
  • Viruses, Spyware, Ransom-ware are other obvious ones.
  • Unexpected events like old server cables can also take down a business overnight.
  • Human error. Even an employee can accidentally delete critical files.

Unauthorized users. Firewalls and intrusion-detection systems can protect outside users from changing your data or accessing confidential information like human resources and payroll, but the largest risks often come from an organization’s own employees.

Technical failures. Damage to the equipment that stores, processes and transmits information can range from someone tripping over and disconnecting a cable to a catastrophic server crash.

Easy Solution: Keep Your Data Safe in the Cloud with the Computer Company

The Computer Company will provide far better security than most businesses would likely to have in-house. Why? Because the main key to keeping your business data secure is to make sure timely protections are in place. And that’s what we do!

  • Our servers offer robust performance, security, reliability and scalability for all applications.
  • Our flexible configurations allow you to choose the right options and hardware upgrades to optimize performance.
  • Choose from multiple CPU cores, maximum memory and flexible storage.

More organizations are realizing the benefits of co-locating their mission-critical equipment within a data center.

  1. Co-location saves you thousands of dollars each year, not to mention the bother of spending time and energy towards ensuring the optimum performance of your server and your network.
  2. Server co-location leaves you free to concentrate on your core business and better utilize the resources you would have spent on your in-house data center.

The Computer Company’s reliable and secure co-location will grow with you to fit your ever changing needs. We serve clients from coast to coast, using only the highest quality equipment and Internet bandwidth available.

Not only does The Computer Company provide co-location in Connecticut, we offer dedicated servers, data backup, migration and managed hosting services.

Contact The Computer Company at 800 418 2358 for more information.

Do you know the Big Video SEO Secret?

July 20th, 2017

There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on a winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing.

But the biggest video SEO secret?

Forget about winning a search on Google, win a search on YouTube instead. That is because YouTube is the second biggest search engine in the world, behind Google. Furthermore, the fact that YouTube is so popular, also gives YouTube videos a high ranking in search results on Google and other search engines online.

Why is YouTube so important?

When people have “how to” questions where they need to learn how to do something – how to replace a key on a keyboard, how to defrag a hard drive, how to change a car’s oil – there is a video of it. Or when they want to watch a music video from their favorite band or a scene from their favorite movie, they can find it on YouTube. Why not take advantage of this?

Think about it. Everyone is focusing all their attention on Google, using onsite search engine optimization techniques, trying to win the search for their chosen keywords. But what if it was possible to win search on YouTube instead? Imagine what kind of impact this could have on regular SEO efforts. Start paying attention to the Google search results page and see what shows up near the top of the search results every time. Videos! And not just any videos, but the videos that are most likely to be found during a YouTube search – videos that only have the most basic video SEO done to them will even win search on YouTube, and by default, appear high on the Google search rankings.

Since most people do not even bother to optimize their videos, it is only by luck and happenstance that most videos appear at the top of YouTube’s search in the first place. But by performing some basic video SEO techniques, it is possible to make a video appear high in YouTube’s rankings as well as Google’s.

Video SEO technique #1: Use Keywords in the Video Title. It is not enough to just give the video a clever title. The video needs a descriptive title that people will most likely use during a regular search, like “How to change a keyboard key on a laptop” or “How to change the oil in a car.” This tells Google and YouTube what the most important keywords in the title are.

Video SEO technique #2: Use Keywords in the Description. It is important to use the keywords or key phrase at least once, and possibly twice, in the description of the video. Just like in an optimized blog post, the description tells YouTube (and Google) what the video is about.

Video SEO technique #3: Include Backlinks in the Description. Backlinks are an important part of regular SEO, and should be a part of video SEO as well, being incorporated into the video’s description, which helps boost a website’s ranking. But then, be sure to point several backlinks from other websites to the video.

Video SEO technique #4: Use Transcripts and Subtitles. Another way to include keywords to a video is to include video is one person talking about how to replace keys on a laptop, or is an interview between two people, it is very helpful to include a written transcript as part of the video SEO. When editing a YouTube video, there is a window to upload a transcript or a subtitle file and have it play along with the video. This is additional text that Google and YouTube are able to index and count toward search results, which helps video SEO.

These video SEO techniques allow marketers an advantage. YouTube’s status as the world’s second biggest search engine, will help to ensure your videos show up at the top of the search results in regular Google searches as well as within other search engines, social media and article and press sites online. Follow these steps and begin ranking online!

Want to learn more and incorporate video in to your website contact The Computer Company for more information on how we can assist you. Please contact us today!

800 418 2358

info@computercompany.net


Article originally written by Julie Ann Ross.

How To Build a Better Landing Page.

July 12th, 2017

What is a landing page?

Landing pages are pages that are designed for specific marketing products or services. They are usually not a main pages on your web site and it are not part of the global navigation. In some cases the only links to the pages are from marketing content—For example: the call-to-action in an email or a pages found from a search engine results.

1. Landing pages are created for ease of use and simplicity. If a customer cannot find what you intended them to find, there really is no purpose for your landing page. Your landing page must be organized so that main emphasis is placed on the right items and visitors find what they are looking for.

2. The navigation on your landing page should be clear and obvious to the visitor. They should be able to look at your page and know where they are headed when they click on a button. Any other options, or “call to action” steps, should be easy to see and follow.

3. When they take the “call to action” steps, customers should receive some sort of immediate feedback. The page should change when they click on a button or when they mouse over specific content. There needs to be immediate responses to every move and click they make.

4. The layout of your landing page is very important. The content should be clear, consistent, and created based upon the purpose of the visitor. It should also be separated into a few “chunks” instead of staying as one long piece. This allows the reader to quickly scan and read what’s being said.

5. Aside from being readable and maneuverable, it is important that the visitor actually likes what they are seeing. The content should be interesting and easy to understand, and should provide value to the customer; they should feel like they are getting something out of your website. The look and feel should be appealing, the tone should be appropriate for the context of the situation, and ultimately, visitors (potential customers) should feel comfortable and relaxed when visiting your landing page, never anxious or confused.

 

4 Ways to Improve Your Website

July 6th, 2017

The goal of your website is to promote your company in a way that captures a visitor’s attention,  creates strong interest in your product or service and ends in a sale.

Listed below are some suggestions that can improve your website and draw a greater interest in your business.

Improve Focus: To start off, rid your website of excess clutter! Keep only what is necessary so users can focus on what’s important. How? You can do this by removing excess elements, emphasize or increase white space, and choose a great color palette with symbolic colors corresponding with your core values. You can look up color psychology online to see what emotions resonate with certain colors and create the perfect message. Improving Focus does not mean your website has to be bland or boring. Rather, it can be fun in a clean, sharp way.

Custom Photography: The young female receptionist, the handsome middle-aged CEO, the group of well-dressed business partners sitting happily around a conference table. These images could come across cliché. If possible, custom photography, images, and illustrations are preferred over stock photos, as long as the quality is good. Show everyone who you are! Research your competitors’ websites to see what photos they are using. You don’t want to copy their style or have the same images as them. If you opt for some stock images, always purchase images with a higher resolution. They are more professional and boost your aesthetic value. Most importantly, avoid bland, predictable images. Think outside the box and try to “wow” your customers!

Bold Typography: Web design is all about communication, and using bold typography is a way to subtly communicate an important message to site viewers. Start by reviewing your site, and choose the most important message you want to get across to visitors. Use a typeface that expresses qualities and emotions consistent with that message. If your site follows a specific theme, use a font that corresponds with that theme. Place the bold type in a prominent position, preferably on white space. Remember, typography is a form of art, just like images, illustrations, and colors, that work together to make up your web design. Selecting the right (or wrong) font can impact a design’s quality.

Call-to-Action: The main point of your website is always to make the visitor complete a task, known as a call-to-action. A defined call-to-action is essential to creating a successful website. Your site should have a clear purpose, whether it’s for visitors to download, sign up, purchase, or call. To do this, begin by keeping the language short, or they will lose interest in your business. Provide value within the content – “Free”, “Last Chance”, and “Hurry” are common phrases used to grab their attention. The button or bold typography you use for the call-to-action should be the largest on the page, and placed ‘above the fold’. The user should not have to scroll down to find it. Using bright colors is good, as long as the button isn’t too large. The call-to-action should not overpower your website.

Your site should convert visitors into buyers, and give you a competitive edge. It is important to continually measure and improve site performance, usability, and conversions.  Tools like Google Analytics can provide information on where customers are clicking, their time spent on the page, and their bounce rate (how quickly they leave the site). While this tool won’t turn a poorly designed site into a great one, it may provide insight on things worth changing that will help turn one-time visitors into recurring customers.

What can VoIP do for your business?

June 8th, 2017

VoIP is a revolutionary phone technology that will more than likely one day replace the traditional phone system entirely. In fact, VoIP makes easy some things that are difficult to impossible with traditional phone networks. For example: Take your VoIP phone with you on a trip, and anywhere you connect it to the Internet, you can receive your incoming calls. (pretty cool, huh?)

Eliminate your phone services, phone systems, extra charges and only use the internet with no additional charges. Call for a FREE Audit!

As part of our Networking Service, the Computer Company can set up a business VoIP phones that runs through your high-speed internet. That means you get:

  • Huge Savings Compared to Traditional Phone Systems. Studies have shown that, compared to using traditional phones, using VoIP can potentially make you save up to 40 % on local calls, and up to 90 % on international calls.
  • Unlimited Calling – no per minute calls.
  • No additional cost to Keep Your Existing Number
  • No Hardware needed
  • Make Calls Anywhere in the World to any place in the world.
  • Simplicity (no closets full of wires, no PBX, no phone systems)
  • VoIP for Voice Communication with PC or Laptop.
  • Many Useful Features including Caller ID, Contact Lists, Voicemail, Record Calls, Monitor Employee Calls, Call Center Queues, After Hours etc.

Why keep paying higher prices?

In general, VoIP costs far less than an equivalent service from traditional sources, but not all VoIP setups are equal.  The Computer Company has designed many network and support solutions for our clients and with our experience you’ll get the best solution for you. With our 24/7 customer support services, immediate response is guaranteed. The Computer Company will get you set up and saving money in no time!

Eliminate your phone services, phone systems, extra charges and only use the internet with no additional charges. Call for a FREE Audit!

Corporate Headquarters Hartford
15 Commerce Drive,
Cromwell, CT 06416
Phone: 860-635-0500
Toll Free: 800.418.2358

It’s one of the most talked about fears…

June 1st, 2017

If Your System Fails, Could You Recover?

Disasters do happen.  The question is, when something fails, will it be a temporary inconvenience or a business-shaking crisis?  When a hard drive crashes, can you be back in business in hours? If a natural disaster shuts your network down, can you recover every business critical application that day?

Data loss is one of the most talked about fears in business today. 
Since the information on your computer is practically your lifeline, let us help you take the necessary precautions. Simple steps to avoid data loss for your business can save you time, money and most importantly, the livelihood of your business.

At The Computer Company Inc., the protective measures we “lock-in”, (literally), will put you at ease. For example, backing up your data, especially when upgrading your system, is the first step we take. We also make sure your most critical data files are kept safely off-site, whether at our data center or yours.

The Computer Company prevents natural and man-made disasters from becoming computer and business disasters. How?

  • Replication
  • Off-site Back ups
  • Data Center
  • Business Continuity
  • Remote Office Space

We offer a full range of disaster recovery consulting services, practices, and solutions for your business to prevent many events, minimize any damage, and return your system to its full capabilities as soon as possible.  We do disaster recovery right.

To help you protect your data, here are some tips you can use right away. » Read more: It’s one of the most talked about fears…