Archive for the ‘Marketing’ category

How do Cloud Computing Services Save You Time and Money?

June 14th, 2021

The buzz word is out there and everyone is doing it.
Now it’s time for you to take the first step.

Today users can work without knowing the location and other details of the computing infrastructure. Cloud computing services and cloud storage deliver software applications, data access, data administration and storage for everyday businesses saving time and money.

Because your server will be part of the cloud you will access your data from anywhere at any time.

Please watch video.

There are many benefits to moving your business to the cloud.
So How do Cloud Computing Services save time and money?

  • Flexibility of connection options. Access to your data while you are off-site, employees can connect to their virtual office, quickly and easily.
  • Automatic updates. Latest technology, up-to-date software, servers upgrades and computer processing power.
  • Reduced costs (everyone’s favorite!). Moving to cloud computing usually will reduce your cost of managing and maintaining your IT systems.
  • Flexibility for sizing. Your business will have the flexibility required as your needs change for your software and storage.
  • Business continuity. You can relax knowing that you are protecting your data and systems.
  • Collaboration efficiency. Employees can communicate and share work more easily.

Please watch video.

We look forward to hearing from you!

How to Work from Home?

October 27th, 2020

Today many businesses need to “Work from Home” to keep the business running.  Is it time for your business to move to the cloud? Cloud computing increases efficiency, helps improve cash flow and offers many more benefits…

Check out ten of the best below.
By-the-way, any three of the benefits would be enough to convince many businesses to move their business into the cloud. But when you add up all ten? It’s time.

1. Work from home during the Coronavirus

With cloud computing, if you’ve got an internet connection, you and your employees can be at work. And with most serious cloud services offering mobile apps, you’re not restricted by which device you’ve got to hand.

The result? Businesses can offer more flexible working perks to employees so they can enjoy the work-life balance that suits them – without productivity taking a hit. One study reported that 42% of workers would swap a portion of their pay for the ability to telecommute. On average they’d be willing to take a 6% pay

2. Disaster recovery

Businesses of all sizes should be investing in robust disaster recovery, but for smaller businesses that lack the required cash and expertise, this is often more an ideal than the reality. Cloud is now helping more organisations buck that trend. According to Aberdeen Group, small businesses are twice as likely as larger companies to have implemented cloud-based backup and recovery solutions that save time, avoid large up-front investment and roll up third-party expertise as part of the deal.

3. Security

Lost laptops are a billion dollar business problem. And potentially greater than the loss of an expensive piece of kit is the loss of the sensitive data inside it. Cloud computing gives you greater security when this happens. Because your data is stored in the cloud, you can access it no matter what happens to your machine. And you can even remotely wipe data from lost laptops so it doesn’t get into the wrong hands.

4. Capital-expenditure Free

Cloud computing cuts out the high cost of hardware. You simply pay as you go and enjoy a subscription-based model that’s kind to your cash flow. Add to that the ease of setup and management and suddenly your scary, hairy IT project looks at lot friendlier. It’s never been easier to take the first step to cloud adoption.

5. Increased collaboration

When your teams can access, edit and share documents anytime, from anywhere, they’re able to do more together, and do it better. Cloud-based workflow and file sharing apps help them make updates in real time and gives them full visibility of their collaborations.

6. Flexibility

Cloud-based services are ideal for businesses with growing bandwidth demands. If your needs increase it’s easy to scale up your cloud capacity, drawing on the service’s remote servers. Likewise, if you need to scale down again, the flexibility is baked into the service. This level of agility can give businesses using cloud computing a real advantage over competitors – it’s not surprising that CIOs and IT Directors rank ‘operational agility’ as a top driver for cloud adoption.

7. Document control

The more employees and partners collaborate on documents, the greater the need for watertight document control. Before the cloud, workers had to send files back and forth as email attachments to be worked on by one user at a time. Sooner or later – usually sooner – you end up with a mess of conflicting file content, formats and titles.

And as even the smallest companies become more global, the scope for complication rises. According to one study, “73% of knowledge workers collaborate with people in different time zones and regions at least monthly”.

When you make the move to cloud computing, all files are stored centrally and everyone sees one version of the truth. Greater visibility means improved collaboration, which ultimately means better work and a healthier bottom line. If you’re still relying on the old way, it could be time to try something a little more streamlined.

8. Automatic software updates

The beauty of cloud computing is that the servers are off-premise, out of sight and out of your hair. Suppliers take care of them for you and roll out regular software updates – including security updates – so you don’t have to worry about wasting time maintaining the system yourself. Leaving you free to focus on the things that matter, like growing your business.

9. Competitiveness

Wish there was a simple step you could take to become more competitive? Moving to the cloud gives access to enterprise-class technology, for everyone. It also allows smaller businesses to act faster than big, established competitors. Pay-as-you-go service and cloud business applications mean small outfits can run with the big boys, and disrupt the market, while remaining lean and nimble. David now packs a Goliath-sized punch.

10. Environmentally friendly

While the above points spell out the benefits of cloud computing for your business, moving to the cloud isn’t an entirely selfish act. The environment gets a little love too. When your cloud needs fluctuate, your server capacity scales up and down to fit. So you only use the energy you need and you don’t leave over sized carbon footprints. This is something close to our hearts at Salesforce, where we try our best to create sustainable solutions with minimal environmental impact.

Not moved to the cloud yet?

Any three of the above benefits would be enough to convince many businesses to move their business into the cloud. But when you add up all ten? It’s time.

 

(this article was re-posted from: Salesforce UK)

Tips for Small Businesses on Taking a Leap with Tech

July 17th, 2019

If you’re putting off investing in technology that could enhance your practices, the time has come to reconsider.  These days, there are tools available within every small business owner’s budget, and frankly, doing without will eventually catch up with you.  Either you’ll lose out to your competition because you can’t keep up, or you’ll experience a data loss that takes things to a grinding halt – and perhaps undoes your company completely.  Read on for practical solutions that keep you relevant, secure, and thriving.

Why you need a data loss prevention program

If you never experienced a data breach, thank your lucky stars.  As CPO Magazine explains, hackers are hungrily targeting small businesses these days, stealing personal data like bank account information, credit card numbers, and email addresses.  This can leave you with a heap of trouble.  Not only could it ruin your day, it could ruin your company.  Some statistics indicate 60 percent of small businesses close within 6 months of a cyberattack.  Even if it doesn’t put you under, it’s lost income, with data breach costs coming in between $84,000 and $148,000.

This is where a data loss prevention program, or DLP, comes in.  Basically, DLP is establishing protocol and tools for managing your sensitive data to prevent loss.  In the event there is a breach, it guides how you’ll respond to minimize damage.  Not only can DLP help keep your company viable, it can equate to adhering with government regulations.

If you don’t have a cybersecurity expert on staff, it’s important to research your options and get a program in place.  Think of it as an investment to not only keep you current and compliant, but also protect your company from failure.  To learn more, you can read through this guide from Digital Guardian.

How to streamline productivity

Keeping your small business safe from hackers is just the tip of the iceberg.  When it comes to projects within your team, technology can take productivity, organization, and communication to the next level.  With that in mind, consider adding task management tools to your small business’s repertoire.

Task management tools are online project management platforms that allow you to assign work, track time, set deadlines, and so forth, from whatever device you choose.  There is everything from drag-and-drop capability, to snapshots of team members’ progress from anywhere, and at any time.  It means reducing meeting agendas and shortening turnaround time, so you can ultimately take on more clients and raise your bottom line.

Rethink marketing strategies

Marketing changed dramatically in the last decade.  As explained by The Guardian, the effectiveness of print advertising is eroding tremendously and being replaced by digital marketing strategies.  You should carefully examine how you’re conducting customer outreach and how you can expand sales.  By going digital, you can expand your options, boost engagement, and lift brand recognition.

One of the more effective digital marketing options for small businesses is email.  While nobody with a significant customer base has time to type up a note to each customer individually, there are email marketing services that can do this on your behalf.  They can even target specific segments of your subscriber list, then tailor content to appeal to their needs, tracking and adjusting what is opened so recipients stay interested in what you’re offering.

Social media is another digital marketing option worthy of your exploration.  Beyond basic posts from your business page, you can delve into advertising to specific demographics, customize posts, and sort responses, ensuring you’re catching followers’ attention instead of being dropped to the bottom of their newsfeed.  It means staying relevant, eye catching, and ultimately boosting sales.

Investing in technology is no longer a luxury for small business owners.  DLP, task management tools, and digital marketing options are keys to your ongoing success.  Make sure you invest in a few appropriate services and tools, before your company is left behind.

Article Contributed by
Gloria Martinez

 

7 Steps for creating an Email Campaign

March 27th, 2019

Every email your business sends has the potential to build relationships and boost sales.

Emanager has created a guide that breaks down seven components of an email. With this handy information, you’ll be on your way to creating successful email campaigns in no time with Emanager.

1. From label

We start with the “from” label. Everyone pays attention to where an email comes from, it’s the first thing a person sees when they scan their inbox. Since this is such an important piece of inbox real estate, you want to make sure that the from label matches your company name, or whoever your recipient signed up to hear from when they subscribed to your list.

2. Subject line

When an email lands in your inbox, you decide whether or not you’re going to open it in a matter of seconds, right? The main thing you base your decision on is the subject line. Your customers do the same. This is why subject lines are so important. The subject line has one goal… Catch interest so they open the email! Keep it short. Don’t overuse punctuation (i.e. !!!) or symbols. Don’t use all caps. The subject MUST be interesting.

3. Pre-header

The pre-header is like a subject line’s sidekick. It’s the first line of text in your email. Some email programs, like Gmail or mobile phones, include the pre-header after the subject line so the reader can get a little more information before opening the email. See the grey text after the subject line? That’s the pre-header it’s another way to grab attention. Whether it’s displayed next to the subject line or not, that first sentence in your email is vital. You want customers to keep reading. Try to write something that builds on the subject line and tells readers exactly what the email is about.

4. Content

Now it’s time to get to the meat of your email marketing: content. The message that you create should provide value to your customer. Teach them about your business, offer a promotional deal, or keep them informed about new products or services. Whatever your goal is, make sure the content is succinct and informative. To set your emails apart from the rest, make a commitment to quality. Create content your customers want to read and then keep it coming. You want your customers to look forward to your emails. Importantly, every email should be error-free. You don’t want to sink your credibility with an email that’s riddled with misspellings and grammatical errors. You’ll also want to vary the kind of content you send. You can’t fill your customers’ inbox with dozens of promotional emails. If you try to sell too hard, you’ll push customers away. Offer an array of content. It helps the company build a relationship with customers. From product tips to a company newsletter, the name of the content game is diversity.

5. Call to action

The point of every email is to get subscribers to take some kind of action. Whether you want them to make a purchase or take an online survey, a clear call to action makes it easy for the recipient to follow through. When you’re creating an email, ask yourself, “What do I want the recipient to do?” If the answer is to make a purchase, you could include a “Shop Now” button in the email. If you want customers to take a survey, you would include a link that takes the recipient directly to the questionnaire. The main thing to remember when creating the call to action is that it should be clear. We’re talking blatantly obvious. Take a look at this email. The call to action is easy to identify. Recipients click on the “Shop now” button, which takes them directly to the online retail mecca in seconds. One of the best ways to create a clear call to action is to use a clickable button.

Tips to creating a strong call to action:

Keep it short: A call to action should be no more than five words; most are only two words. You want something that’s simple and effective. Use active language: You want customers to act now, not two days from now. Use active words to get your customers moving. Phrases like “Purchase now” or “Try our new service today” are good examples. Create a sense of urgency: Give customers a reason to act now. For instance, put a limited time frame on deals so customers won’t wait.

6. Images

There’s an old saying that a picture is worth a thousand words, and it especially holds true in email marketing. Using an image in an email is a great way to appeal to your customer’s visual nature. One of the easiest ways to incorporate images is to highlight your product or service. This email wouldn’t be nearly as effective without the pictures of the product. The images give customers an idea of what the new product looks like. It’s invaluable information for customers and gives them a reason to shop. If you’re trying to market something that isn’t product-related, such as a service, you have to think outside the box. For instance, think about whom your product or service helps and try to use an image that relates. The image complements the text. That should be your goal.

7. Social media buttons

Don’t forget to include social media buttons in your email. You want your customers to engage with your brand as much as possible, so make it easy for them to check out your feeds. Place the Facebook, Twitter and YouTube options near the bottom of your email.

 

Our Emanager software program does more than improve the functionality of your website; we will set you up for marketing success on the web and this includes email marketing.

 

 

 

 

Mobile is Growing.

February 8th, 2019

Mobile Statistics You Need to Know About.

The World Has Gone Mobile. In the United States, of the 260 million adults, 88% have a mobile phone, and roughly half have a tablet.

Mobile phones offer one option to drive sales and conversions. One of the mobile commerce trends that is creating a whole new stream of revenue is tablet users. In the United States, mobile commerce sales on tablets will to grow to $77 billion by 2019. The great thing about sales on tablets is the fact that there is more real estate to work with, giving brands the opportunity to go draw customers into immersive, engaging experiences.

Mobile Coupons

Over 105 million adults in the US used mobile coupons in 2016. This is a clear sign that whether it’s through SMS or push, mobile engagement drives sales directly. With the spread of mobile wallets on Android and iOS continuing to grow, sales on smartphones and tablets will continue to grow.

Important Mobile Commerce and Engagement Statistics You Need to Know About.

  • 75% of Americans bring their phones or tablets to the bathroom.
  • 80% of shoppers admit that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience (Source: Huffington Post)
  • 78% of small businesses attract new customers through social media (Source: Relevanza)
  • 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey)
  • 55% of US Internet users will redeem a digital coupon or code at least once per year (Source: Digital Marketer)
  • 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire)
  • Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017 (Source: CMO Council)
  • 44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices (Source: CMO Council)
  • More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones, 7%, or 2.3 million, of those consumers have made a purchase on their devices, the report finds (Source: Experian Simmons, Mobile Consumer Report)
  • 87% of millennials always have their smartphone at their side, day and night.
  • 78% of millennials spend over 2 hours a day using their smartphones.
  • 68% of millennials consider their smartphone to be a personal device (Source: CMO Council)
  • 46 percent of consumers have used their phone to get product information while in a store (Source: Briabe Media)
  • 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics Mobile Search Insights Study, conducted by ROI Research)
  • 69% of retail executives said mobile is an important strategic initiative (Source: NRF)
  • 79% of smartphone users found it useful to download mobile coupons to their phones (Source: Accenture, reported by Internet Retailer)
  • 73% of consumers find it useful to receive an instant coupon as they pass by an item in a store (Source: Accenture, reported by Internet Retailer)
  • 73% of shoppers with smartphones prefer to reference their mobile device while in-store rather than ask a sales associate for help (Source: Accenture, reported by Internet Retailer)
  • 62% of consumers use their smartphones to search for a store location or directions (Source: IDC Survey)
  • 40% search for price and product information (Source: IDC Survey)
  • 38% check the status of an order, and, while in store (Source: IDC Survey)
  • 32% browse product reviews (Source: IDC Survey)

So what’s the point?

There is not turning back. To stay competitive we all need to keep moving into the future.

Social Media…For Your Business?

October 19th, 2017

The answer is YES.

Using social media outlets can literally open up your company to a whole new corner of the market.

Forming a good connection with your customers will guarantee that customers come back and continue to be satisfied with what your company offers.

The Setting? A girl from college had tweeted last semester that she wished there was something besides coffee that could allow her to stay up all night and study for her final exams.

So then what happened? Red Bull happened to see her tweet soon after and offer her samples of their new products.

Results? When I heard about this from a friend, I was immediately impressed by Red Bull and was curious to see if their new line of drinks could help me focus and concentrate better too. I’m sure the girl from college also thought very positively of Red Bull being so proactive in advertising their product in a very human way.

Why should you listen? People will have opportunities to learn about your business that may never have happened other-wise. people who already know about you could become more loyal. Every social media word you create and send out into the world can open a door leading back to your site. And finally, people like doing business with other people; not with companies.

Points to consider:

  • Like Red Bull, your interactions with customers online has to be personal. The tweets, Instagram photos, or Facebook statuses have to be able bring about an effect on your followers, friends, and fans. Make their heart ache a little by showing a sweet photo of a father and son, just in time for Father’s Day.
  • See what’s trending online and post something about them. These posts will get a bit more attention than usual, so cash in!
  • Promote your company – just try to be as creative as possible. A lot of promotions and advertisements are thinking quite literally outside the side ad boxes on popular websites. It is not only big companies like Red Bull doing this. Notable celebrities like Taylor Swift and Rihanna are always posting on social media outlets, interacting with their fans in this way, and continuously promoting their image. Take a page from their book and do the same for your business.
  • So be consistent with when you post on social media. Don’t post every day for a week and then stop for the next two weeks. Interact with customers and potential partners-be proactive like Red Bull! And stick to your brand!
  • It’s also a good idea to assign only one or two employees to update content on social media outlets. That way the updates will most likely stay focus and consistent with the company brand. And like anything else practice makes perfect so letting one or two employees practice, they should become “Social Media Gurus” in no time!

Keep in mind that every one of these social media platforms are different. Some content on one platform might work great, on another platform they can fall flat. One idea; Check out other businesses that are similar to yours and see what works for them.

 

Would You Like to Sell Products Online?

September 28th, 2017

We understand your needs.

When your goal is to sell products, you need the right infrastructure, navigation, and product descriptions that help make the sale. Selling your products is problem-free when customers can find what they are looking for, understand the product they are buying, and can purchase on demand. The Computer Company provides you with everything it takes to sell products and services online.

In today’s digital economy, people want to conduct business quickly, easily and wherever and whenever they feel like it. Therefore, in order to compete in the 21st century, a company must be conducting business 24/7.9

E-commerce Strategies for Shopping Carts

» Read more: Would You Like to Sell Products Online?

The Internet is your best opportunity to increase your business.

September 7th, 2017

The Internet IS your best opportunity to increase your business sales volume.

It still shocks us, how in this day and age, people can be so resistant to doing business on the web. I remember the owner of one apartment complex telling us how he doesn’t “believe in the web.” I wondered, how else are people going to find you? And consider this. He has an average of 10 empty apartments a month. So that’s an average loss of $1200 per unit, times 12 months…$144,000 a year! Wow! He won’t spend a dime on the web. If you are thinking, this doesn’t make sense, you are not alone in that thought.

The importance of growing your business and expanding your Web brand using all the strategic Internet tools available cannot be overstated.

  • Fresh updates
  • Online Videos showing your product or service.
  • SEO – get found by those waiting to buy from you.
  • Social Media.
  • Obtaining quality sales leads and gaining new customers online
  • Expanding market reach, communicating with existing customers
  • And increasing your company’s online sales reach should absolutely be a part of the overall strategic sales and marketing strategy for any business today. Why not?

With the exponential increase in the sheer number of people searching, business employees, B2B buyers, purchasing managers, engineers, and B2C consumers in all corners of the globe, searching the Internet on a daily basis; searching for new products, services, new technologies, and to shop at ecommerce websites online; it is imperative that the sales and marketing message being portrayed in the website be right on target with what they need.

The online marketing message is what sets a business apart from the competition, and provides the means for a website to be found in the search engines for the various keywords specific to each business. And, make no mistake about it, horizontal and vertical markets can be quickly tapped into using the Internet.

It is important not to underestimate the online sales web power of a website. It is the face of your company. It can be one of the most best web marketing strategies and online advertising communications that your company can invest in, which can significantly provide more sales and qualified leads through the various online marketing channels.

Learn 3 ways we can bring you more business –

Call today 800 418 2358.

What are you waiting for? Why wait? Do you want to start bringing in those new customers and sales leads via the Web? With The Computer Companies Web Services we can get your website found online in the search engine results. Contact us today for an online marketing services quote and start bringing in more leads and sales results for your business tomorrow. Utilize the power of the web.

 

 

Are You Keeping Your Data Safe?

August 30th, 2017

How would you answer that question? How can you keep your business information safe?

Sadly, what has happened in the city of Houston this week from the hurricane is an example of what can happen any where and to any business. If businesses have their business data backed up and secure off-site, they will be in a better position to resume business when the time comes. This is where the Cloud Storage Solution come in for most businesses. Why? To have Information Security you need to insure your business data is safe and confidential. It also needs to be quickly available when you need it.

So…. What are the risks to your business data?

No doubt you have seen the news, computers and the information more then ever are vulnerable to wide variety of threats.

Environmental threats. Severe weather can cause outages or knock servers’ offline. Downed lines from a freak autumn snow storm last year left millions in the Northeast without power for several days.

Malicious software. All computers, especially those connected to the internet, are vulnerable to attacks, viruses, worms, Trojans and other malware that can exploit weaknesses and damage data.

  • Cyber crimes from hackers that attack and try to access your computer for malicious reasons.
  • Viruses, Spyware, Ransom-ware are other obvious ones.
  • Unexpected events like old server cables can also take down a business overnight.
  • Human error. Even an employee can accidentally delete critical files.

Unauthorized users. Firewalls and intrusion-detection systems can protect outside users from changing your data or accessing confidential information like human resources and payroll, but the largest risks often come from an organization’s own employees.

Technical failures. Damage to the equipment that stores, processes and transmits information can range from someone tripping over and disconnecting a cable to a catastrophic server crash.

Easy Solution: Keep Your Data Safe in the Cloud with the Computer Company

The Computer Company will provide far better security than most businesses would likely to have in-house. Why? Because the main key to keeping your business data secure is to make sure timely protections are in place. And that’s what we do!

  • Our servers offer robust performance, security, reliability and scalability for all applications.
  • Our flexible configurations allow you to choose the right options and hardware upgrades to optimize performance.
  • Choose from multiple CPU cores, maximum memory and flexible storage.

More organizations are realizing the benefits of co-locating their mission-critical equipment within a data center.

  1. Co-location saves you thousands of dollars each year, not to mention the bother of spending time and energy towards ensuring the optimum performance of your server and your network.
  2. Server co-location leaves you free to concentrate on your core business and better utilize the resources you would have spent on your in-house data center.

The Computer Company’s reliable and secure co-location will grow with you to fit your ever changing needs. We serve clients from coast to coast, using only the highest quality equipment and Internet bandwidth available.

Not only does The Computer Company provide co-location in Connecticut, we offer dedicated servers, data backup, migration and managed hosting services.

Contact The Computer Company at 800 418 2358 for more information.

Do you know the Big Video SEO Secret?

July 20th, 2017

There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on a winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing.

But the biggest video SEO secret?

Forget about winning a search on Google, win a search on YouTube instead. That is because YouTube is the second biggest search engine in the world, behind Google. Furthermore, the fact that YouTube is so popular, also gives YouTube videos a high ranking in search results on Google and other search engines online.

Why is YouTube so important?

When people have “how to” questions where they need to learn how to do something – how to replace a key on a keyboard, how to defrag a hard drive, how to change a car’s oil – there is a video of it. Or when they want to watch a music video from their favorite band or a scene from their favorite movie, they can find it on YouTube. Why not take advantage of this?

Think about it. Everyone is focusing all their attention on Google, using onsite search engine optimization techniques, trying to win the search for their chosen keywords. But what if it was possible to win search on YouTube instead? Imagine what kind of impact this could have on regular SEO efforts. Start paying attention to the Google search results page and see what shows up near the top of the search results every time. Videos! And not just any videos, but the videos that are most likely to be found during a YouTube search – videos that only have the most basic video SEO done to them will even win search on YouTube, and by default, appear high on the Google search rankings.

Since most people do not even bother to optimize their videos, it is only by luck and happenstance that most videos appear at the top of YouTube’s search in the first place. But by performing some basic video SEO techniques, it is possible to make a video appear high in YouTube’s rankings as well as Google’s.

Video SEO technique #1: Use Keywords in the Video Title. It is not enough to just give the video a clever title. The video needs a descriptive title that people will most likely use during a regular search, like “How to change a keyboard key on a laptop” or “How to change the oil in a car.” This tells Google and YouTube what the most important keywords in the title are.

Video SEO technique #2: Use Keywords in the Description. It is important to use the keywords or key phrase at least once, and possibly twice, in the description of the video. Just like in an optimized blog post, the description tells YouTube (and Google) what the video is about.

Video SEO technique #3: Include Backlinks in the Description. Backlinks are an important part of regular SEO, and should be a part of video SEO as well, being incorporated into the video’s description, which helps boost a website’s ranking. But then, be sure to point several backlinks from other websites to the video.

Video SEO technique #4: Use Transcripts and Subtitles. Another way to include keywords to a video is to include video is one person talking about how to replace keys on a laptop, or is an interview between two people, it is very helpful to include a written transcript as part of the video SEO. When editing a YouTube video, there is a window to upload a transcript or a subtitle file and have it play along with the video. This is additional text that Google and YouTube are able to index and count toward search results, which helps video SEO.

These video SEO techniques allow marketers an advantage. YouTube’s status as the world’s second biggest search engine, will help to ensure your videos show up at the top of the search results in regular Google searches as well as within other search engines, social media and article and press sites online. Follow these steps and begin ranking online!

Want to learn more and incorporate video in to your website contact The Computer Company for more information on how we can assist you. Please contact us today!

800 418 2358

info@computercompany.net


Article originally written by Julie Ann Ross.