Archive for the ‘Marketing’ category

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Has your business been focusing on the customer experience?

October 18th, 2010

The relationship between a company and their customers is changing more than ever. Companies who don’t maintain focus on customer experience are losing sight of customers and their buying habits, and could eventually lose them as clientele altogether. Regardless of the product you sell or the service you provide, customers are using their growing knowledge and familiarity of technology to express their demands, satisfactions, and unfortunately, negative experiences, across the web.

Internet users have the power. How so? » Read more: Has your business been focusing on the customer experience?

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Is your business reeking the benefits of online marketing?

September 2nd, 2010

Print advertising, while not completely dead (it still has its appropriate uses), is becoming more and more obsolete as time passes. The transition from print advertising to online marketing has been a quick one, and many are stuck in a rut, trying to figure out how they will reinvent their company’s marketing strategy. Some believe that online marketing is highly complicated, and are hesitant to begin a company-wide marketing overhaul.

If you were asked the question “what is online marketing?” what would be your answer? » Read more: Is your business reeking the benefits of online marketing?

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How “healthy” is your business’ social media strategy?

August 19th, 2010

It is no longer enough to just have a social media strategy. Yes, having a strong social media plan is important, but you must be able to gauge the success and measure the “health” of your social media in order to grow and improve your public perception.

Before you can measure the “health”, or effectiveness, of your business’ social media, you must establish a target or goal. Ask yourself why you are participating in social media? Is it to drive awareness, increase customer satisfaction, or obtain marketing research results? » Read more: How “healthy” is your business’ social media strategy?

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Web Interactive Markets Your Company Around the Corner or Around the World

April 29th, 2010

(Cromwell, CT – April 26, 2010) Online marketing is the latest and most powerful way to marketing your business today. Combined with a compelling website, your client base will increase and your business revenues will grow. The Computer Company, Inc. has combined the best of both worlds, online marketing and web development, to become Web Interactive.  This newly expanded team of experts offers web development and design, social media marketing, digital art, search engine marketing, and more.

Web Interactive offers you superior, professionally maintained marketing platforms, including expertly designed websites, necessary in today’s business world.  Online marketing, especially through social media, allows you and your business to connect with people around the corner, and around the world. The benefits that social networking can provide are staggering. Social networking has changed how businesses and products are marketed, and it is highly important you use it right. » Read more: Web Interactive Markets Your Company Around the Corner or Around the World

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How to Build a Better Landing Page: Part 2- Perfect Your Text

December 17th, 2009

The amazing content you are providing them with is nothing if it is not legible. Font size and style are extremely important, and can seriously alter the effect of your landing page. Depending on your intended audience, the font size may need to be increased for better visibility. Also, limit the use of too many different fonts, colors, and sizes. This can be distracting and misleading. Only bold or change the font color of content that is of enough importance that it should stand out from the rest. » Read more: How to Build a Better Landing Page: Part 2- Perfect Your Text

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