What is a call-to-action? In email marketing a call-to-action is a button, banner or some type of graphic or text meant to encourage a user to click. The action you want people to take could be anything: purchasing items to booking hotels and attending events. Calls-to-action are common place not only in email marketing but on websites, ebooks and even at the end of blog posts.
Email newsletters should have some sort of call-to-action, a response you want readers to complete. But how do you encourage users to act? How do you create an effective call-to-action? Here are a few quick, essential tips for creating a quality CTA.

Striking design
For a reader to click on your CTA it must first be noticed. A good sized CTA button or text which is contrasting its colours against the overall design will make it immediately visible.

Get the position right
Another important factor is the position of your call-to-action on the page. Ideally it should be placed high on the page and in the central column.

White space
It is not just the position of your call-to-action that matters. It is also the space around it. The more space around a CTA the more attention is drawn to it. Clutter it up with surrounding content and it will be lost in the overall noise of the page.

Copy to get people to act
Buttons that read ‘submit’ or ‘click’ aren’t enough to entice potential customers because they simply come across as a bit uninspiring. To really grab attention use active urgent language or phrases like: ‘call’, ‘buy’, ‘subscribe’ and to create a sense of urgency and a need to act now, these words can be used alongside phrases such as: ‘Offer expires March 31st’ ‘For a short time only’ and ‘Order now and receive a free gift’.

Leave little to the imagination.
People should know exactly what will happen when they click on a CTA. Will they be re-directed to the company’s website competition page or are they going to be linked to buying that shiny electronic device they’ve always wanted? Give people a clue by making sure the CTA explicitly tells them what they’re getting in exchange for their click. If they are going to be a real customer they will value your honestly and integrity,

Create Urgency
Creating a sense of urgency through the CTA, such as a limited-time offering or a special discount for an immediate purchase, can overcome buyer hesitation.

There we have it. A quick few essential tips to using calls-to-action effectively.

Market Your Business With Ease
eManagerSite’s marketing features easily allow anyone to promote their business and maximize audience reach with our built-in blog, search engine optimization tools, and email marketing plugin.

Email Marketing: Send out email campaigns to customers, employees, and other business owners through our email marketing plugin. Use HTML to design beautiful emails that can then be sent to any number of customers, as many times a month as needed. Include pictures, files, videos, links, and more in every email.

SEO: Search engine optimization used to be difficult — not any more! eManagerSite lays out the best ways to increase SEO by allowing users to change meta tags, edit keywords, and more. Because every eManagerSite website is based on simple and clean HTML and CSS, they will already bring in stronger results than a site built in WordPress, Joomla, etc.

Blog: No need to sign up with an outside site to get a blog. Every eManagerSite account has a blog included for free, with access to all the blog management tools a business needs. Posting is as easy as typing on the screen, or copying and pasting from Microsoft Word! You can then add images, files, videos, and links of your choice. Schedule your blog to post now or later, and track its success with our built-in analytics. Categorize blogs by “tagging” them, and automatically allow visitors on your site to sort blogs by date, month, or topic.
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This article will provide you ways to create the best logo for your company. Think of big, international corporations like McDonalds, Nike, or Apple. The first thing that should come to mind is their logo, and it’s because their logos are all over the place. These corporations know that their logo is so widely known that they speak volumes over their actual names. The logos have a meaning to not only English speakers but those who live in even the most remote corners of the Earth.

So let’s begin to define your company’s identity. There are a few types of logos. Your company’s logo can be one of three: typographic, illustrative, and graphic. Typographic means text only. Illustrative is a logo that literally illustrates what your business does or sells. And graphic is a design that you believe is so representative of your company that it is a symbol created only for your brand. Many companies decide to use a logo that is both typographic and graphic or any other combination.

To make finding or designing your company’s logo a bit easier, keep these questions in mind:

• Who am I targeting?
• Who are my main competitors, and what differentiates me from my competitors?
• What emotions/feelings do I want my logo to evoke?

Make sure when designing a logo that you choose ones that are simple, scalable, and easy to reproduce. You’ll need multiple versions of the design, in either black and white, multicolor, or in one color. You’ll also need to consider how effective the logo will be without certain effects since many graphic effects will not look great on other printing situations like shirts, coffee mugs and other merchandising.

Below are some articles that might be of interest to you. They provide some extremely useful information.

2014 Logo Trends- http://www.logolounge.com/article/2014logotrends#.U9Jw4vldVik

Psychology of Color in Logo Design – http://thelogocompany.net/blog/infographics/psychology-color-logo-design/

– By Anna Fong, Web Design and Marketing Intern for eManagerSite

You’re a business leader and marketer. You have been for years now.You know how to appeal to your persona, you know how to create the perfect voice, and you know how to drive sales with your incredible content.

You have read countless articles on how-to create the most impacting and powerful content

As fellow marketers, we know that there are some things that bear repeating. One such topic is how to use words that will hook, engage, and, dare we even say it, manipulate target consumers.

Buzzwords For Internet Marketing

Buzzwords create a ‘hum’ or a ‘buzz’ in the brain of your consumer.

Buzzwords will literally light up various sections of your brain—for instance, the part of the brain associated with gratification or the expectation of pleasant things will light up when they see a title promising to give them something they want.

“Secret Tips to Perfect Deserts” and “Travel to Your Favorite Romantic GetawayDestination For Free” are examples of headlines that promise a reward for click-through.

Conversely, the part of the brain associated with curiosity or learning will be activated when they see an article with buzzwords promising a ‘how-to’ or indicating that they will be receiving desirable information.

Utilizing our understanding of the human brain and manipulating it is a system called neuromarketing. While we aren’t going to dive deep into that topic here, remember that this theory is the basis of much of the research that has pinpointed our various buzzwords.

What Words To Use?

Some buzzwords have been in use for decades and are the little black dress of your verbiage closet, so to speak. Other trendy buzzwords are more like the hipster hornrims and moustache-bedazzled t-shirts of today.

Additionally, some buzzwords may have been highly effective in recent years, but have lost their edge due to overuse. (We all have the old fallback in our word-closet. But we know better, don’t we?)

Here are a couple of things to keep in mind for your titles and your headlines:

1. Don’t forget to keep your keywords to the left. When it comes to good SEO, our keywords are highly important tools in our SEO arsenal. Thus, we need to remember that keywords are most effective when they are furthest to the left. Be inventive with your title, but don’t forget your basic ‘good SEO’ rules.

2. Don’t forget to explain your topic. While caught up in the throes of creative genius, it can be easy to forget that your audience doesn’t already know what your article is about. Be catchy, but don’t forget that clarity nearly always outweighs being clever.

3. Keep it short. There isn’t much room available for your title when it comes up in the search engine results. Keeping your title pithy and short will help you have a bigger impact on your consumer—and a greater chance of click-through.

4. Keep it simple. Ok, YOU might be a literary scholar that studies antediluvian words for fun in your free time (words like antediluvian, for example…), but you have to remember that not everyone else does as well. The words in your headlines and titles need to be ones that the general public would know. When in doubt, grab someone from your tech team and ask if they know the word. If they say no, drop it and pull out your thesaurus to find something more familiar.

The Marketer’s DIY Guide To Effective Titles

It’s all well and good for us to talk about it and throw some buzzwords at you—but what you actually need is a quick DIY guide to creating quippy titles. So, here are some rules of thumb that are good to file away.

1. Numbers, Numbers, Numbers

Use specific numbers so that the audience knows what to expect. Research has shown that audiences and individuals feel more at ease when they know what’s coming. By giving them a specific number, such as “5 Worst Places To Spend Your Money”, they know that they are able to read a list of the five places, no more, no less.

Larger numbers typically have a broader reach than small numbers. By this we mean that articles stating, “101 Ways to Save The World” is going to travel farther, and more quickly, than an article entitled, “3 Ways You Can Cut Down on Energy.”

The Spark of Curiosity:

Cliffhangers.

Every good writer knows that the way to keep your reader turning page after page, chapter after chapter, and book after book, is by creating unbearable cliffhangers.

“What everyone should know…”

“You’ll never believe…”

You want to engage the part of your consumers brain that recognizes that there is information out there that they don’t know—and that they want to know. This not only engages the learning area of the brain, but also the area that is expecting a pleasant reward.

The Element of Surprise:

In a digital world that basically floats upon the ability to provide constant entertainment, a symptom of this media-addiction is that if it isn’t surprising or eye-catching, your average consumer (especially the millennial generation) are probably going to skip on over it.

Using words like, ‘startling’ ‘shocking’ and phrases that follow the idea of ‘you didn’t know this, but OMG you should!’ are going to be key in catching and keeping the attention of various target audiences.

Be careful with the use of surprise—if your title hints that your article is going to be dishing the latest and greatest gossip regarding thenext Google algorithm update, you’d better deliver. Readers that are disappointed with an article that didn’t live up to their expectations are very rarely going to come back to you for more.

The ‘How-To’ Hook:

Appealing to the ‘how-to’ and DIY crowd, an ever-growing population of consumers, is a tried and true tactic that indicates to your consumer that you, amongst all the other businesses clamoring for their business, actually want to teach them how to solve their own problems. And, of course, we both know that the secret to writing a how-to is to honestly explain to them why DIY is (and almost always) not a truly viable solution for their problems.

Using ‘how-to,’ ‘DIY,’ and ‘learn how’ are excellent hooks to pull in this independent crowd.

The Power of Negatives:

It may surprise you to know that negatives are the new positives. It is speculated that the overuse of words like, ‘best,’ ‘always,’ and their synonyms is the reason that most consumers agree that such words are ‘spammy.’

Instead, create a positive by using a blatant negative:
Never
Worst
Don’t
Avoid

And don’t forget to use all the synonyms of ‘bad’ that your thesaurus can come up with.

Addressing the Audience

We did it in our intro—hey you marketer that wants to get better…Using titles and headlines that directly address your buyer persona and their felt needs are going to have an instant magnetic effect on your consumer.

This personal address creates a feeling of connection with you, the business. It will help to build trust, and activate the parts of the brain associated with communication.

Making It Your Own

The reality is, our content writing friend, that the business or industry you are writing for is going to be somewhat unique with what words are your buzzwords.

While some we’ve suggested are tried and true words that have spanned marketing generations, others just may not jive with your target demographic. And that’s ok. That’s why we’re teaching you how to recognize your own buzzwords. It’ll take time, effort, and lots of paying attention, but understand that the arsenal of articulate, client grabbing words that you’ll collect are well worth it.

Step 1. Start paying greater attention to your titles and headlines. Begin using the new strategies you’ve learned (or been reminded of!).

Step 2. Analyze those posts. How successful were they? How many shares did they receive? Keep track of this. Posts that you notice see a huge increase in social activity, click-throughs, and conversions should especially catch your eye. What words are in that title?

Step 3. Start paying attention to what you gets you to convert. A good source of inspiration is to examine the headlines that pulled you into an article. Keep track of the words that inspired you to convert, and think about the things in
that headline that stood out to you.

Step 4. Build a list of the words that you’ve found to be an effective buzzword. The next time you’re struggling with a title, and need a power-packed headline, you’ll have this list of golden words to refer to—and they will be the special words that you’ve fleshed out as red-hot for your buyer personas.

What are your buzzwords for your industry? What words do you have pinned to your wall for title and headline inspiration? We look forward to assisting you with your strategies when it comes to creating exceptional content and incredible internet marketing campaigns.

Market Your Business With Ease and the eManagerSite

eManagerSite’s marketing features easily allow anyone to promote their business and maximize audience reach with our built-in blog, search engine optimization tools, and email marketing plugin. Email Marketing: Send out email campaigns to customers, employees, and other business owners through our email marketing plugin. Use HTML to design beautiful emails that can then be sent to any number of customers, as many times a month as needed. Include pictures, files, videos, links, and more in every email.
SEO: Search engine optimization used to be difficult — not any more! eManagerSite lays out the best ways to increase SEO by allowing users to change meta tags, edit keywords, and more. Because every eManagerSite website is based on simple and clean HTML and CSS, they will already bring in stronger results than a site built in WordPress, Joomla, etc. Blog: No need to sign up with an outside site to get a blog. Every eManagerSite account has a blog included for free, with access to all the blog management tools a business needs. Posting is as easy as typing on the screen, or copying and pasting from Microsoft Word! You can then add images, files, videos, and links of your choice. Schedule your blog to post now or later, and track its success with our built-in analytics. Categorize blogs by “tagging” them, and automatically allow visitors on your site to sort blogs by date, month, or topic.
eManagerSite CMS, business web builder

Unique Marketing Features:
•Easily editable SEO (keywords, meta tags, & more)
•Free blog with post scheduling, categorization, & file attachments
•Integrated email feature: send mass mailings from your dashboard
•Combined with our CRM tool, target specific audiences and categories
•eManagerSite Analytics can track e-mail opens, blog views, SEO conversions
•Free training available to take advantage of all our marketing features
•Free Trial of our business website builder with no risk or commitment

eManagerSite

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Create Content with eManagerSite That Makes People Care

Creating a story. Writing a blog. Crafting a tweet. Taking a picture. Developing a concept. Whatever social media content you’re working on eManagerSite can help you. It’s easy to get caught up in the creativity. That’s totally understandable if you get preoccupied with ROI or brand goals. It’s also likely that your focus is on the most effective way to promote a campaign or new product. This is when marketers lose sight of the question that should be on the top of their mind throughout the entire content creation process: why do people care?

Making your audience care is the key to cultivating brand loyalty. Producing content that helps develop that relationship is the key to being creative. You’ve got to keep your brand goals in mind and find a way to reach your business priorities, while still making content that will stand out in the social media space. Below are five easy ways to create effective content that truly resonates with your audience.

1. Create an emotional connection
Strong social content makes fans and followers feel not something just for the brand, but about their own lives. It can make them think of a family member or friend that has been affected by the topic you’re posting about, or just remind them that they should call their mom. Regardless of how it hits them, what matters are that your post makes them stop, think and feel–and then hopefully, share.

2. Teach them something
it’s a no-brainer that facts do well on social. Giving people new information, engaging infographics or even useless-but-funny tips is a great way to connect. Facts are also a great way to share new and interesting info about your brand or organization. Giving the audience insight into your company creates a new level of understanding of your brand and also gets your audience thinking.

3. Give them something
Whether it’s a code for a free gift or something exclusive for the fans and followers of your page, make their connection with your brand mutually beneficial. If you’re asking for their loyalty, business and support, why not give something back? It doesn’t always have to be the biggest or the best giveaway, but showing them that you care enough to do something for your audience is a good way to demonstrate that you care and that you’re listening to what they want.

4. Make them laugh
Social media makes marketing a two-way conversation. Social is the perfect place to be a little less buttoned up and do what you can to encourage your audience to laugh a little. It’s easier to show the softer side of your company, while also putting out good content. So loosen up–your audience wants to know that there’s a human on the other side of all that content.

5. Show them your softer side
it’s okay to brag about the good your brand does in the world. Most companies are doing some CSR work or at least donating…tell your fans about it! Knowing that a brand is working on more than just pursuing profits deepens the connection and helps them see your company in a new way. Show them that not only are you making a good product, but you also are able to use some of the money that you’re getting from consumers to make a positive impact on the world.

The bottom line is that every post has to be a conversation that creates a deeper connection. Stay focused on your bottom line and product goals, but understand how those can be achieved through a strong relationship with consumers. Be human, be transparent, be interesting and be honest. That’s how to make social work for your brand.

Want a great content manager for your website? Contact us today and let us take your site in to the future with eManagerSite.

Do you want to win customers? Let us help by giving you confidence in your website’s value.

Whatever your website need, you will benefit from our: Unmatched Customer Service – you’ll have full confidence in our ability to listen and understand your vision. We are not happy unless you are.

Customer Centric Website Design – you’ll have more opportunity to communicate your organization’s value and win customers.

Professionally Managed Projects – helps to keep things on track and within budget. After all, your time is valuable and you should be focusing on the needs of your business and not your website.

Hassle-free Website Edits – ability to make website edits and content changes without costly change requests helps ensure the final version of your website is exactly what you envision.

eManagerSite
A Division of the Computer Company, Inc.
Website Design
info@tccwebinteractive.com
(800) 418-2358

Shoddy Web site design is a curse of modern life. The more dependent we have become on the Internet for information, the likelier we are to suffer from its design deficiencies. Bad design can be infuriating, inconvenient or damaging in any field. But it is especially frustrating in areas like this where many of us find the technology so inscrutable that we tend to blame ourselves for being baffled, because we feel unable to judge whether the design is at fault. So what does constitute good and bad Web site design?

In principle, a well-designed Web site needs to deliver the same things as most other examples of good design by fulfilling its intended function efficiently and engagingly. On the efficiency front, given that the most important purpose of most Web sites is to enable us to access information, helping us to find it effortlessly is essential. Straightforward though this sounds, dispiritingly few sites manage to achieve it. A common mistake is to prioritize style over substance. Fashion and luxury brands often do so by using animation software, which produces luscious visual images that can take ages to upload.

Other sites fall prey on using sophisticated technologies, which look dazzling when they show the sites to clients on their state-of-the-art computers, but considerably less so on older, cheaper machines with slower Internet connections, or on the cramped screens of phones.

But the principal problem with many Web sites is that their designers were neither rigorous nor imaginative enough in planning the way we will navigate them. Ideally, they should anticipate all of the individual items of information that we will wish to find, and how we might choose to combine them. They must then organize the site so that the requisite data is delivered promptly. If you find information swiftly and easily on a Web site, its designer has succeeded. But if you need to click on an inordinate number of buttons and links, or are confused over what to do next, the designer has failed.

Want a great website? Contact us today and let us take your site in to the future.

Do you want to win customers? Let us help by giving you confidence in your website’s value. Whatever your website need, you will benefit from:

Unmatched Customer Service – you’ll have full confidence in our ability to listen and understand your vision. We are not happy unless you are.

Customer Centric Website Design – you’ll have more opportunity to communicate your organization’s value and win customers.

Professionally Managed Projects – helps to keep things on track and within budget. After all, your time is valuable and you should be focusing on the needs of your business and not your website.

Hassle-free Website Edits – ability to make website edits and content changes without costly change requests helps ensure the final version of your website is exactly what you envision.

TCC Web Interactive
A Division of the Computer Company, Inc.
Website Design CT
15 Commerce Drive, Cromwell, CT
info@tccwebinteractive.com
(800) 418-2358