Archive for July 30th, 2014

Monkey Business? Branding Business!

July 30th, 2014

Wondering how to find a brand for your business? All you need is take some time to think about the overall purpose of your business.

Many large corporations started with one idea in mind. Chipotle Mexican Grill sets itself apparent from other fast food restaurants and Mexican food joints by proclaiming that it is not a fast food restaurant but a fast casual restaurant that allows the same quick service of a fast food joint but with ingredients of a higher quality. All State Insurance has the tagline: “You’re in good hands”. The company’s brand is being a car insurance company that will always have your back and make sure that you’ll be safe financially even if you aren’t exactly the safest driver around.

I found a great article dealing with the basics of branding that I’d like to share in this blog post. This great article is called “Basics of Branding” by John Williams of

Here are some great snippets by John Williams I’d like to share:

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.


Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command.


Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable.

Did you enjoy these quotes? Then read the full article on Entrepeneur! And follow eManagerSite’s blog to see our own informative blog posts as well as to learn about other great articles.

– By Anna Fong, Web Design and Marketing Intern for eManagerSite