Archive for the ‘Marketing’ category

Tips for Small Businesses on Taking a Leap with Tech

July 17th, 2019

If you’re putting off investing in technology that could enhance your practices, the time has come to reconsider.  These days, there are tools available within every small business owner’s budget, and frankly, doing without will eventually catch up with you.  Either you’ll lose out to your competition because you can’t keep up, or you’ll experience a data loss that takes things to a grinding halt – and perhaps undoes your company completely.  Read on for practical solutions that keep you relevant, secure, and thriving.

Why you need a data loss prevention program

If you never experienced a data breach, thank your lucky stars.  As CPO Magazine explains, hackers are hungrily targeting small businesses these days, stealing personal data like bank account information, credit card numbers, and email addresses.  This can leave you with a heap of trouble.  Not only could it ruin your day, it could ruin your company.  Some statistics indicate 60 percent of small businesses close within 6 months of a cyberattack.  Even if it doesn’t put you under, it’s lost income, with data breach costs coming in between $84,000 and $148,000.

This is where a data loss prevention program, or DLP, comes in.  Basically, DLP is establishing protocol and tools for managing your sensitive data to prevent loss.  In the event there is a breach, it guides how you’ll respond to minimize damage.  Not only can DLP help keep your company viable, it can equate to adhering with government regulations.

If you don’t have a cybersecurity expert on staff, it’s important to research your options and get a program in place.  Think of it as an investment to not only keep you current and compliant, but also protect your company from failure.  To learn more, you can read through this guide from Digital Guardian.

How to streamline productivity

Keeping your small business safe from hackers is just the tip of the iceberg.  When it comes to projects within your team, technology can take productivity, organization, and communication to the next level.  With that in mind, consider adding task management tools to your small business’s repertoire.

Task management tools are online project management platforms that allow you to assign work, track time, set deadlines, and so forth, from whatever device you choose.  There is everything from drag-and-drop capability, to snapshots of team members’ progress from anywhere, and at any time.  It means reducing meeting agendas and shortening turnaround time, so you can ultimately take on more clients and raise your bottom line.

Rethink marketing strategies

Marketing changed dramatically in the last decade.  As explained by The Guardian, the effectiveness of print advertising is eroding tremendously and being replaced by digital marketing strategies.  You should carefully examine how you’re conducting customer outreach and how you can expand sales.  By going digital, you can expand your options, boost engagement, and lift brand recognition.

One of the more effective digital marketing options for small businesses is email.  While nobody with a significant customer base has time to type up a note to each customer individually, there are email marketing services that can do this on your behalf.  They can even target specific segments of your subscriber list, then tailor content to appeal to their needs, tracking and adjusting what is opened so recipients stay interested in what you’re offering.

Social media is another digital marketing option worthy of your exploration.  Beyond basic posts from your business page, you can delve into advertising to specific demographics, customize posts, and sort responses, ensuring you’re catching followers’ attention instead of being dropped to the bottom of their newsfeed.  It means staying relevant, eye catching, and ultimately boosting sales.

Investing in technology is no longer a luxury for small business owners.  DLP, task management tools, and digital marketing options are keys to your ongoing success.  Make sure you invest in a few appropriate services and tools, before your company is left behind.

Article Contributed by
Gloria Martinez

 

7 Steps for creating an Email Campaign

March 27th, 2019

Every email your business sends has the potential to build relationships and boost sales.

Emanager has created a guide that breaks down seven components of an email. With this handy information, you’ll be on your way to creating successful email campaigns in no time with Emanager.

1. From label

We start with the “from” label. Everyone pays attention to where an email comes from, it’s the first thing a person sees when they scan their inbox. Since this is such an important piece of inbox real estate, you want to make sure that the from label matches your company name, or whoever your recipient signed up to hear from when they subscribed to your list.

2. Subject line

When an email lands in your inbox, you decide whether or not you’re going to open it in a matter of seconds, right? The main thing you base your decision on is the subject line. Your customers do the same. This is why subject lines are so important. The subject line has one goal… Catch interest so they open the email! Keep it short. Don’t overuse punctuation (i.e. !!!) or symbols. Don’t use all caps. The subject MUST be interesting.

3. Pre-header

The pre-header is like a subject line’s sidekick. It’s the first line of text in your email. Some email programs, like Gmail or mobile phones, include the pre-header after the subject line so the reader can get a little more information before opening the email. See the grey text after the subject line? That’s the pre-header it’s another way to grab attention. Whether it’s displayed next to the subject line or not, that first sentence in your email is vital. You want customers to keep reading. Try to write something that builds on the subject line and tells readers exactly what the email is about.

4. Content

Now it’s time to get to the meat of your email marketing: content. The message that you create should provide value to your customer. Teach them about your business, offer a promotional deal, or keep them informed about new products or services. Whatever your goal is, make sure the content is succinct and informative. To set your emails apart from the rest, make a commitment to quality. Create content your customers want to read and then keep it coming. You want your customers to look forward to your emails. Importantly, every email should be error-free. You don’t want to sink your credibility with an email that’s riddled with misspellings and grammatical errors. You’ll also want to vary the kind of content you send. You can’t fill your customers’ inbox with dozens of promotional emails. If you try to sell too hard, you’ll push customers away. Offer an array of content. It helps the company build a relationship with customers. From product tips to a company newsletter, the name of the content game is diversity.

5. Call to action

The point of every email is to get subscribers to take some kind of action. Whether you want them to make a purchase or take an online survey, a clear call to action makes it easy for the recipient to follow through. When you’re creating an email, ask yourself, “What do I want the recipient to do?” If the answer is to make a purchase, you could include a “Shop Now” button in the email. If you want customers to take a survey, you would include a link that takes the recipient directly to the questionnaire. The main thing to remember when creating the call to action is that it should be clear. We’re talking blatantly obvious. Take a look at this email. The call to action is easy to identify. Recipients click on the “Shop now” button, which takes them directly to the online retail mecca in seconds. One of the best ways to create a clear call to action is to use a clickable button.

Tips to creating a strong call to action:

Keep it short: A call to action should be no more than five words; most are only two words. You want something that’s simple and effective. Use active language: You want customers to act now, not two days from now. Use active words to get your customers moving. Phrases like “Purchase now” or “Try our new service today” are good examples. Create a sense of urgency: Give customers a reason to act now. For instance, put a limited time frame on deals so customers won’t wait.

6. Images

There’s an old saying that a picture is worth a thousand words, and it especially holds true in email marketing. Using an image in an email is a great way to appeal to your customer’s visual nature. One of the easiest ways to incorporate images is to highlight your product or service. This email wouldn’t be nearly as effective without the pictures of the product. The images give customers an idea of what the new product looks like. It’s invaluable information for customers and gives them a reason to shop. If you’re trying to market something that isn’t product-related, such as a service, you have to think outside the box. For instance, think about whom your product or service helps and try to use an image that relates. The image complements the text. That should be your goal.

7. Social media buttons

Don’t forget to include social media buttons in your email. You want your customers to engage with your brand as much as possible, so make it easy for them to check out your feeds. Place the Facebook, Twitter and YouTube options near the bottom of your email.

 

Our Emanager software program does more than improve the functionality of your website; we will set you up for marketing success on the web and this includes email marketing.

 

 

 

 

Eliminate Your Computer Support Problems!

December 27th, 2018

Eliminate Your Computer Support Problems for your Business.

  • Network down?
  • Printer offline?
  • VPN underperforming?
  • Email over capacity?
  • Overwhelmed by spam?
  • System under a virus attack?

Tired of the problems?

We have designed many IT administration and support solutions specifically to solve all these problems and others. Growing organizations do face computer support obstacles like these.
The Computer Company has already solved these problems for many of our clients and we know how to do the same for you. Get your business back up to full efficiency.

Computer Support: Strengths and Skills

With our 24/7 customer support services, immediate response is guaranteed and we’ll stay focused on your needs until the problem has been resolved. Our total IT support services include:

Staff Support

We’ll augment your current IT staff and provide deep technical expertise at a rate more affordable than adding more staff

Risk Minimization

When your IT staff is unavailable, we can immediately resolve many IT problems. Use us as your emergency staff and always have IT help available.

Efficiency Optimization

Regular maintenance and system health reviews reduce downtime and increase the overall efficiency of your network. A thorough IT audit can reduce, if not eliminate, the expense of future infrastructure outages.

Cloud Computing

Cloud computing services and cloud storage deliver software applications, data access, data administration and storage for everyday businesses saving time and money. Because your server will be part of the cloud you will access your data from anywhere at any time.

The Computer Company prevents natural and man-made disasters from becoming computer and business disasters.

  • Replication
  • Off-site Back ups
  • Data Center
  • Business Continuity
  • Remote Office Space

We offer a full range of disaster recovery consulting services, practices, and solutions for your business to prevent many events, minimize any damage, and return your system to its full capabilities as soon as possible. Do you require a hosting company that is flexible enough to meet your unique environment? The Computer Company will work with you to architect a design that provides the necessary bandwidth, processing power and storage so your business can seamlessly operate in the cloud.

We provide, “IT Solutions Done Right.”

TCC Direct Help Line :: 800.418.2358

Social Media…For Your Business?

October 19th, 2017

The answer is YES.

Using social media outlets can literally open up your company to a whole new corner of the market.

Forming a good connection with your customers will guarantee that customers come back and continue to be satisfied with what your company offers.

The Setting? A girl from college had tweeted last semester that she wished there was something besides coffee that could allow her to stay up all night and study for her final exams.

So then what happened? Red Bull happened to see her tweet soon after and offer her samples of their new products.

Results? When I heard about this from a friend, I was immediately impressed by Red Bull and was curious to see if their new line of drinks could help me focus and concentrate better too. I’m sure the girl from college also thought very positively of Red Bull being so proactive in advertising their product in a very human way.

Why should you listen? People will have opportunities to learn about your business that may never have happened other-wise. people who already know about you could become more loyal. Every social media word you create and send out into the world can open a door leading back to your site. And finally, people like doing business with other people; not with companies.

Points to consider:

  • Like Red Bull, your interactions with customers online has to be personal. The tweets, Instagram photos, or Facebook statuses have to be able bring about an effect on your followers, friends, and fans. Make their heart ache a little by showing a sweet photo of a father and son, just in time for Father’s Day.
  • See what’s trending online and post something about them. These posts will get a bit more attention than usual, so cash in!
  • Promote your company – just try to be as creative as possible. A lot of promotions and advertisements are thinking quite literally outside the side ad boxes on popular websites. It is not only big companies like Red Bull doing this. Notable celebrities like Taylor Swift and Rihanna are always posting on social media outlets, interacting with their fans in this way, and continuously promoting their image. Take a page from their book and do the same for your business.
  • So be consistent with when you post on social media. Don’t post every day for a week and then stop for the next two weeks. Interact with customers and potential partners-be proactive like Red Bull! And stick to your brand!
  • It’s also a good idea to assign only one or two employees to update content on social media outlets. That way the updates will most likely stay focus and consistent with the company brand. And like anything else practice makes perfect so letting one or two employees practice, they should become “Social Media Gurus” in no time!

Keep in mind that every one of these social media platforms are different. Some content on one platform might work great, on another platform they can fall flat. One idea; Check out other businesses that are similar to yours and see what works for them.