It is no longer enough to just have a social media strategy. Yes, having a strong social media plan is important, but you must be able to gauge the success and measure the “health” of your social media in order to grow and improve your public perception.
Before you can measure the “health”, or effectiveness, of your business’ social media, you must establish a target or goal. Ask yourself why you are participating in social media? Is it to drive awareness, increase customer satisfaction, or obtain marketing research results? » Read more: How “healthy” is your business’ social media strategy?
