Shoddy Web site design is a curse of modern life. The more dependent we have become on the Internet for information, the likelier we are to suffer from its design deficiencies. Bad design can be infuriating, inconvenient or damaging in any field. But it is especially frustrating in areas like this where many of us find the technology so inscrutable that we tend to blame ourselves for being baffled, because we feel unable to judge whether the design is at fault. So what does constitute good and bad Web site design?
In principle, a well-designed Web site needs to deliver the same things as most other examples of good design by fulfilling its intended function efficiently and engagingly. On the efficiency front, given that the most important purpose of most Web sites is to enable us to access information, helping us to find it effortlessly is essential. Straightforward though this sounds, dispiritingly few sites manage to achieve it. A common mistake is to prioritize style over substance. Fashion and luxury brands often do so by using animation software, which produces luscious visual images that can take ages to upload.
Other sites fall prey on using sophisticated technologies, which look dazzling when they show the sites to clients on their state-of-the-art computers, but considerably less so on older, cheaper machines with slower Internet connections, or on the cramped screens of phones.
But the principal problem with many Web sites is that their designers were neither rigorous nor imaginative enough in planning the way we will navigate them. Ideally, they should anticipate all of the individual items of information that we will wish to find, and how we might choose to combine them. They must then organize the site so that the requisite data is delivered promptly. If you find information swiftly and easily on a Web site, its designer has succeeded. But if you need to click on an inordinate number of buttons and links, or are confused over what to do next, the designer has failed.
Want a great website? Contact us today and let us take your site in to the future.
Do you want to win customers? Let us help by giving you confidence in your website’s value. Whatever your website need, you will benefit from:
Unmatched Customer Service – you’ll have full confidence in our ability to listen and understand your vision. We are not happy unless you are.
Customer Centric Website Design – you’ll have more opportunity to communicate your organization’s value and win customers.
Professionally Managed Projects – helps to keep things on track and within budget. After all, your time is valuable and you should be focusing on the needs of your business and not your website.
Hassle-free Website Edits – ability to make website edits and content changes without costly change requests helps ensure the final version of your website is exactly what you envision.
TCC Web Interactive
A Division of the Computer Company, Inc.
Website Design CT
15 Commerce Drive, Cromwell, CT
info@tccwebinteractive.com
(800) 418-2358
