Archive for March, 2019

7 Steps for creating an Email Campaign

March 27th, 2019

Every email your business sends has the potential to build relationships and boost sales.

Emanager has created a guide that breaks down seven components of an email. With this handy information, you’ll be on your way to creating successful email campaigns in no time with Emanager.

1. From label

We start with the “from” label. Everyone pays attention to where an email comes from, it’s the first thing a person sees when they scan their inbox. Since this is such an important piece of inbox real estate, you want to make sure that the from label matches your company name, or whoever your recipient signed up to hear from when they subscribed to your list.

2. Subject line

When an email lands in your inbox, you decide whether or not you’re going to open it in a matter of seconds, right? The main thing you base your decision on is the subject line. Your customers do the same. This is why subject lines are so important. The subject line has one goal… Catch interest so they open the email! Keep it short. Don’t overuse punctuation (i.e. !!!) or symbols. Don’t use all caps. The subject MUST be interesting.

3. Pre-header

The pre-header is like a subject line’s sidekick. It’s the first line of text in your email. Some email programs, like Gmail or mobile phones, include the pre-header after the subject line so the reader can get a little more information before opening the email. See the grey text after the subject line? That’s the pre-header it’s another way to grab attention. Whether it’s displayed next to the subject line or not, that first sentence in your email is vital. You want customers to keep reading. Try to write something that builds on the subject line and tells readers exactly what the email is about.

4. Content

Now it’s time to get to the meat of your email marketing: content. The message that you create should provide value to your customer. Teach them about your business, offer a promotional deal, or keep them informed about new products or services. Whatever your goal is, make sure the content is succinct and informative. To set your emails apart from the rest, make a commitment to quality. Create content your customers want to read and then keep it coming. You want your customers to look forward to your emails. Importantly, every email should be error-free. You don’t want to sink your credibility with an email that’s riddled with misspellings and grammatical errors. You’ll also want to vary the kind of content you send. You can’t fill your customers’ inbox with dozens of promotional emails. If you try to sell too hard, you’ll push customers away. Offer an array of content. It helps the company build a relationship with customers. From product tips to a company newsletter, the name of the content game is diversity.

5. Call to action

The point of every email is to get subscribers to take some kind of action. Whether you want them to make a purchase or take an online survey, a clear call to action makes it easy for the recipient to follow through. When you’re creating an email, ask yourself, “What do I want the recipient to do?” If the answer is to make a purchase, you could include a “Shop Now” button in the email. If you want customers to take a survey, you would include a link that takes the recipient directly to the questionnaire. The main thing to remember when creating the call to action is that it should be clear. We’re talking blatantly obvious. Take a look at this email. The call to action is easy to identify. Recipients click on the “Shop now” button, which takes them directly to the online retail mecca in seconds. One of the best ways to create a clear call to action is to use a clickable button.

Tips to creating a strong call to action:

Keep it short: A call to action should be no more than five words; most are only two words. You want something that’s simple and effective. Use active language: You want customers to act now, not two days from now. Use active words to get your customers moving. Phrases like “Purchase now” or “Try our new service today” are good examples. Create a sense of urgency: Give customers a reason to act now. For instance, put a limited time frame on deals so customers won’t wait.

6. Images

There’s an old saying that a picture is worth a thousand words, and it especially holds true in email marketing. Using an image in an email is a great way to appeal to your customer’s visual nature. One of the easiest ways to incorporate images is to highlight your product or service. This email wouldn’t be nearly as effective without the pictures of the product. The images give customers an idea of what the new product looks like. It’s invaluable information for customers and gives them a reason to shop. If you’re trying to market something that isn’t product-related, such as a service, you have to think outside the box. For instance, think about whom your product or service helps and try to use an image that relates. The image complements the text. That should be your goal.

7. Social media buttons

Don’t forget to include social media buttons in your email. You want your customers to engage with your brand as much as possible, so make it easy for them to check out your feeds. Place the Facebook, Twitter and YouTube options near the bottom of your email.

 

Our Emanager software program does more than improve the functionality of your website; we will set you up for marketing success on the web and this includes email marketing.

 

 

 

 

A Cloud Service may cut your energy costs 90%!

March 18th, 2019

Cloud computing is becoming common and is transforming the way many businesses deliver and receive their IT services.

cloud Providers of cloud computing connects many businesses, small and large, to shared servers containing shared programs. This allows cloud customers to reduce their costs because they no longer need to purchase the infrastructure, let alone manage and maintain it. Cloud users have the ability to pay for the resources only as they need them. They are no longer hindered by predicting server traffic; customers on the cloud are given the freedom to promote and grow their business online as strongly and as often as they want.

Call The Computer Company at 800.418.2358 and get your questions answered.

  • However, not only does cloud computing save the customer money, providers of cloud computing are actually administering a green, sustainable way to run a business.
  • A study conducted by Microsoft found that organizations, ranging from 100 to 1000 employees, can reduce up to 90 percent of their emissions by moving their business from on-premise business applications to those within a shared cloud.
  • While Microsoft conducted the test on only their products, it is safe to say the findings apply to other cloud computing solutions.
  • IT administrators should take advantage of the opportunity to reduce their environmental impact and achieve sustainability goals.

Why does this matter to you?

If you run a small business, your server infrastructure can be highly expensive to operate and may run at low utilization or even be idle for a good portion of the day. On-premise applications tend to run at a lower average utilization rate. Instead of taking on expense and maintenance hassles for on-site technology, invest in cloud computing. As the number of users in a cloud increases, the user-to-server ratio increases, and demand fluctuations decrease. This means demand can be predicted and allocated appropriately without deploying “just-in-case” infrastructure. Servers can function at a stable rate, with a lower energy cost.

Join the thousands of businesses who have decreased their energy costs and reduced their carbon footprint by sharing “cloud” services with other users. The Computer Company, Inc. is ready to support both the growth and sustainability goals of your business with cloud computing options.

Call The Computer Company at 800.418.2358 and get your questions answered.